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LinkedIn Adds New Elements to ‘Creator Mode’ Including Audio Events and New Audience Growth Opportunities

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LinkedIn Adds New Elements to 'Creator Mode' Including Audio Events and New Audience Growth Opportunities

LinkedIn has announced some new additions to its Creator Mode, which provides more ways for users to build their presence on the professional social network.

Adding to its existing Creator Mode elements – including LinkedIn LIVE and Newsletter access – LinkedIn is now also adding audio events, on-profile URL link display, and more ways to build your following in the app.

First off, on Audio Events – initially launched in beta mode back in January, LinkedIn is now giving all Creator Mode users access to its audio rooms option.

As you can see in this example, LinkedIn audio events are much like Clubhouse or Twitter Spaces, with the capacity to host audio discussions within the app.

Originally only available to a few selected users, LinkedIn is now making the option more broadly accessible – and really, on balance, it does seem like the option could be a better fit on LinkedIn than almost anywhere else.

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With the capacity to facilitate professional connection within industry-aligned meetings and discussions, and moving in line with the broader WFH shift, audio sessions within LinkedIn could be a valuable addition – and if your favorite creators in the app start streaming on a regular basis, it could well be worth tuning in to get the latest news and updates in your sector.

Either way, it’ll be another tool to consider for those looking to build their LinkedIn presence.

LinkedIn’s also adding a new option for Creator Mode participants to add a link to the top of their LinkedIn profile, so that audiences can learn more about them and their brand.

LinkedIn Creator Mode update

As you can see here, the new option will enable you to add a showcase link on your LinkedIn presence, which could help to drive more referral traffic from the app.

LinkedIn’s also looking to help creators build their audience, both on platform and off, with a new way to share a quick link to your LinkedIn profile that can be embedded on websites and blogs, or forwarded in emails.

“With just one click, a person’s audience can instantly follow them on LinkedIn from any of their other platforms, making it easier to discover content on LinkedIn.”

LinkedIn’s also adding new follow buttons in the main feed and search results to help connect users with relevant voices direct, while searches on a specific company or topic will now also include recommendations for people to follow who regularly talk about those topics

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LinkedIn Creator Mode update

Finally, LinkedIn will now automatically add a user as a follower if they send a connection request to a user who has Creator Mode turned on.

“When someone invites a LinkedIn creator to connect on the platform, that person will automatically become a follower of that creator. This means they’ll automatically start seeing the creator’s post updates in their feed even if their connection request is pending.”

Which seems a little forced, and probably not the ideal way to help users grow their audience. But the base concept is that if a user has expressed a clear, definitive interest in that creator, by sending them a connection request, that likely also means that they’re interested in what they have to share in the app.

That could be a boon for creators looking to get more followers – but again, I’m not sure that it’s as beneficial to the regular user, who may end up following people unwittingly, and cluttering their feed as a result.

I guess, a part of the problem here will be those that look to connect with people they don’t actually know, because now, they’ll end up getting a heap of updates from profiles that they don’t really care about, and were just following to improve their numbers. But that’s not how you’re supposed to use the platform, so the potential fallout, in this case, would be your own fault to a degree.

Still, it could be problematic, while growth hackers are now going to be switching on Creator Mode in record numbers in the hopes of inflating their follower counts with minimal effort.

Overall, these are some interesting additions, which provide new capacity for LinkedIn creators to build their presence in the app. The main benefit of building a presence on LinkedIn is that it can help to establish you as a thought leader in your sector, and that can have significant benefits from a professional perspective, opening up new doors and boosting your job prospects, simply by posting to the app.

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These tools will definitely enhance this aspect, and you can see how they could be of significant value, in a range of ways.  

The new Creator Mode options are being rolled out from today – you can learn more about Creator Mode and how to switch it on for your profile here.

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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