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LinkedIn lägger till nya element till sina "Tjänster"-listor för att hjälpa frilansare att skapa affärer

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Which LinkedIn Ad Option Generates the Best Response? [Survey]


LinkedIn har added two new elements to its Services Pages, which enable freelancers and SMB to list the services that they provide on their LinkedIn profiles, and be found for the same in search results.

Originally launched back in 2019, LinkedIn’s Services listings are available in your profile set-up options, and also connect into LinkedIn’s Services Marketplace for finding contract workers.

The new elements will provide more opportunity to add more credibility to your services listings – first off, LinkedIn will now enable users to link their LinkedIn Company Page into their Services listing.

Som förklarat av LinkedIn:

"Service Pages are connected to your personal profile while LinkedIn Pages are associated with an organization. Linking your pages offers a direct path from your LinkedIn Page to your Service Page for potential clients to view the services you provide. Your linked Page information will also appear on your Service Page when viewed on desktop.

So if you have a company page for your SMB or consultancy, you can now establish a link between your Services display and that Page.

Though it is specifically focused on small operators – the page linking feature is only available for single-admin LinkedIn Company Pages, and is available via the desktop version of the site only at this stage.

It’s essentially a means to expand on your services listing, and provide more context for your business and expertise.

In addition to this, LinkedIn will also now enable users to add a media showcase to their services pages.

“Use this section to give prospective clients a preview of what you can do by highlighting your favorite projects of press related to your services.”

That, again, provides more capacity to add context and credibility to your services display, by showcasing more about what you do, or how you’ve been recognized for such.

LinkedIn’s Services listings have already proven popular amid the rising gig economy, with over 2 million users already displaying their services in the app.

The new options give you more ways to win over potential clients, and they could be a big help in promoting and showcasing your skills in more ways.

Tack vare Matt Navarra for sharing the latest Services Pages update.





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Twitter Will Start Displaying Tweet Reach Metrics Up-Front on Tweets

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Elon Musk Launches Hostile Takeover Bid for Twitter

It’s been a relatively quiet few days in Elon town, as the new ‘Chief Twit’ re-assesses his next moves at the app, and considers how he can get more people more aligned to the platform, in order to build on growing interest.

Musk has repeatedly noted that Twitter usage has been at record highs since he took over at the platform, with more people seemingly tuning in to see what Elon might do next at the app. But now, it does appear that some of that momentum may be slowing, while questions are also being raised as to how much of a solution Elon’s $8 verification program will actually end up being, in terms of revenue intake.

On the first point, Elon is now apparently exploring why people don’t tweet, and how to better motivate participation from lurkers.

That’s a significant concern – according to research conducted last year, around 25% of Twitter users in the US produce around 97% of all tweets.

Most Twitter users simply don’t tweet, which is a problem for Elon’s $8 verification strategy, because if most people aren’t actively engaging, why would they care about having a blue tick, or getting better reach for their replies, which is another perk of Elon’s verification plan?

Musk’s looking to address this, by potentially shifting the indirect incentives of tweet metrics:

Musk says that people’s tweets are actually being seen, in general, by a lot more people than they think, and maybe, if Twitter can start highlighting this, in addition to Like and retweet counts, that could be a means to boost engagement.

But I don’t know.

Do you really want to know that a thousand people saw your tweet and not a single one of them felt compelled to engage with it in any way? I mean, sure, it’s interesting to know that people are actually seeing what you have to say, but if you’re not getting Likes, it could potentially be even more disengaging than not having that stat up front.

But Musk, of course, is an attention magnet, so maybe to him, it makes more sense that people would want to see this.

Will that improve tweet engagement? Probably not, but incentivizing participation is difficult, and there are no great answers for Twitter on this.

So he may as well try.

Which leads to the next Twitter note – in a new interview with Fast Company, a former Twitter staffer has said that most of Musk’s Twitter 2.0 plans won’t work, based on his knowledge of past market research they conducted at the app.

“All these ideas you’re seeing thrown out, of subscription models and verification and paying creators, we’ve already explored at least 75% of the ideas I’ve seen coming out from Elon and Jason Calcanis. We had extensive research on these topics. And a lot of people weren’t interested in them.”

Now, that doesn’t mean that they definitively won’t work, as sometimes people will say one thing and do another when the option is there.

But then again:

“[The former Twitter staffer] recalls that only around 10% of users surveyed said they were interested in Twitter Blue’s offering. They also tested different pricing levels, finding – unsurprisingly – that as the price went up, the interest rate went down. ‘It was pretty clear through this test that Twitter Blue wasn’t going to be a big moneymaker for us,’ the former employee says.”

That’s reflected in all of the stats for all of the various subscription offerings across the social media sphere – Twitter Blue peaked at 100k subscribers, or 0.04% of Twitter users, only 0,41% av Snapchat-användare betalar för Snapchat+, en bråkdel av LinkedIn-användare pay for Premium.

Musk has thus far seemed convinced that everyone will simply pay, because they’ll want a blue tick. But increasingly, with every delayed roll-out of the updated verification plan, it does seem like there’s a level of realization setting in that this won’t be the savior he may have hoped.

But of course, his supporters will pay.

Every time you dare to question the genius of Elon Musk, you get a range of commentators cropping up to inform you that you’re wrong, that you don’t understand Elon’s vision, that you’ve never created a billion-dollar business, so how could you possibly have the gall to query the great man?

And they’re right. Musk has, one way or another, overseen huge success at some now massive companies, which are operating in difficult niches. And I suspect, one way or another, that Twitter too will eventually get onto a more profitable path – I can’t imagine somebody just sinking $44 billion to see the company collapse.

But at the same time, Musk himself has said that Twitter’s going to end up trying stupid things, as he goes about essentially learning what will and won’t work.

And with each of those experiments having impacts for users and advertisers, it is important to question such, and to highlight the potential challenges in take-up.

So a proviso – this isn’t about ‘free speech’ or political leanings. The observations of Elon’s Twitter reformation are based on his comments and actions at the app, and what they may mean for how it works, not ideology or opposing some perceived cultural perspective.

So miss me with that rubbish.

Even more important on this front, Twitter hasn’t changed its approach to moderation, so for all of Elon’s talk about free speech, he hasn’t actually done anything to better enable such as yet.

Sure, he may be letting banned users back on the app, which could stoke advertiser concerns, and Twitter has ended its COVID misinformation policy, which could be related to a more fundamental change in its approach. But just this week, in an appeal to ad partners, Twitter re-stated that its content rules have not changed.

Yes, Elon is keen to toot his free speech horn when it suits him, in a bid to muster more support. But even as a potential factor, he hasn’t changed anything on this front as yet, so it’s not functionally an element of critique around his actions.

Maybe it will be, but only from the perspective of how it impacts usage, and ad placement. Fundamentally, Elon can do whatever he likes, but he will need to abide by EU and App Store rules, so there will always be some restriction on what he can and cannot change on this front.

But as a political statement, it’s up to him and his team what rules they may want to implement. That will potentially come with a level of risk, but again, that’s their decision.



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