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LinkedIn lanserar nytt podcastnätverk för att tillhandahålla mer professionellt och karriärrelaterat innehåll

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LinkedIn Launches New Podcast Network to Provide More Professional and Career-Related Content


LinkedIn is leaning into the rising popularity of podcasts with the launch of its new ‘LinkedIn Podcast Network’ where it will host a range of shows focused on key professional trends, created by both internal staff and external experts.

Som förklarat av LinkedIn:

"Starting today, we’re piloting an exciting new way for you to connect with leading professional voices with the launch of the LinkedIn Podcast Network. With this pilot you’ll have access on LinkedIn to programming and conversations from industry leading creators such as Morra Aarons-Mele, Jonathan Fields, and Mita Mallick and Dee C. Marshall, as well as shows created in-house by LinkedIn News.”

Indeed, LinkedIn has tapped a broad range of established creators for its podcast network launch, including veteran tech journalist Alex Kantrowitz and author Jonathan Fields.

LinkedIn Podcast Network

All of LinkedIn’s podcasts will be available on LinkedIn, by following each podcast host in the app and subscribing to their newsletter, while listeners will also be able to tune in via Äpple Podcasts, Spotify, or any other audio provider. 

The main lure that LinkedIn’s looking to highlight is that by connecting with these hosts on LinkedIn, you’ll be able to extend the conversation beyond the passive listening experience.

“Hosts will continue to engage with listeners – existing ones and new ones drawn from LinkedIn’s global community of 810 million members – through posts, videos, Newsletters, LinkedIn Live events and more. Just navigate to your favorite podcasters’ profile and click Follow; super fans can click the bell icon and alltid get updates.”

Podcast popularity is at an all-time high, with Edison research reporting last year that some eighty million Americans are now weekly podcast listeners, while 116 million tune in to podcasts monthly. That also presents significant reklam- potential, with podcast revenue tipped to exceed $2 billion by 2023.

LinkedIn’s hoping to tap into this with its new push, while it’ll also give the platform another option to help promote some of its top creators, with applications also open for other broadcasters to join LinkedIn’s stable of professional podcasts.

And there are definitely some good, established podcasts there, which will help LinkedIn attract an audience, and cross-promote its other programs, expanding awareness.

It could definitely be worth tuning in, with the LinkedIn staff-hosted podcasts also, potentially, offering new insight into coming features and additions.

Du kan checka ut the LinkedIn Podcast Network här.



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Elon Musk beskriver nya bockmarkeringar i alternativa färger för att förtydliga verifieringen

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Elon Musk Outlines New, Alternate Color Checkmarks to Clarify Verification

Elon Musk has revealed more details of the coming revamp of Twitter’s $8 verification program, which was initially launched three weeks back, but then pulled from live production due to a raft of impersonations which caused significant confusion in the app.

Those impersonations also led to stock price dips, corporate apologies, misreporting – the $8 verification plan, while only available to some users, for a short amount of time, immediately caused significant issues for Twitter and it’s as partners.

So Elon and Co. took it back, in order to revise and re-shape the program in a more brand-safe, user-friendly way.

And now, Musk has revealed more details as to exactly how the updated $8 verification plan will work.

First, to limit the potential of misrepresentation of corporate and government accounts, Musk says that those profiles will now get a different colored checkmark, which will ensure that people can’t just buy a blue tick and then pretend to be Coca-Cola for example.

Enligt Mysk:

“Gold check for companies, gray check for government, blue for individuals (celebrity or not)”

App researcher Alessandro Paluzzi Postad dessa exempel of how these new ticks might look in the app.

It’s a sensible move, which will avoid similar incidents like this tweet from an $8 verified account, which tanked Eli Lilly’s stock price.

Eli Lilly tweet

The updated gold checkmark will ideally limit the potential for future users to do the same, because they won’t be able to buy the official gold tick – though there will be a period of adjustment and education on such for users.

The alternate checkmarks will also likely kill off Twitter’s new gray ‘Official’ tick, which looks pretty ridiculous.

Twitter Official checkmark

Of course, the new variations of checkmarks do also add the potential problem of another elusive marker that people will be trying to get. But we’ll cross that extra complication when we come to it.

Another concern with this approach is that it’ll require manual checking, as Twitter can’t know for sure that it’s a brand or government account without some kind of confirmation.
Initially, Twitter has thus far opted to avoid any kind of manual confirmation in this new process, due to the additional labor requirement, but now, Musk says that this will be integrated into the updated process:

“All verified accounts will be manually authenticated before check activates. Painful, but necessary.”

How Musk and Co. do that with any level of efficiency, with 65% less staff, I don’t know, but it seems like they’re going to at least try to find a way to check each $8 subscriber before approving their blue tick.

Musk also noted last week that any change in user name will result in a blue tick being deactivated till Twitter approves the new name.

So, like, a lot of manual monitoring, with a lot less staff.

Also, for the traditional blue checkmarks, there’ll be no differentiation between those who’ve been given the marker, and those who’ve paid for it:

“All verified individual humans will have same blue check, as boundary of what constitutes ‘notable’ is otherwise too subjective.”

Which is true – there are a lot of blue checkmarks on random accounts, and it has been a confused system. But at the same time, there are also a lot of high-profile individuals who could be at risk of impersonation under this system – which, incidentally, is why the blue ticks were introduced in the first place (in 2009, an MLB star sued Twitter for allowing a scammer to use his likeness to dupe people in the app).

Det finns också detta:

“Individuals can have secondary tiny logo showing they belong to an org if verified as such by that org.”

So an additional qualifier for spokespeople, CEOs and journalists, as another measure to avoid impersonation.

The updated elements will certainly lessen the scope for scam activity, but still, they do also introduce a level of risk, and at the same time, the scheme itself is unlikely to work out as Musk hopes.

The revamp of Twitter’s verification program is Elon’s first grand plan to save the app (aside from cutting costs), by giving users access to one of the most in-demand in-app features – the elusive blue checkmark.

Charging for verification could theoretically kill two birds with one stone, in verifying real humans (while making it cost-prohibitive to crate bot accounts) while also providing a direct revenue stream, thereby reducing the company’s reliance in ads. People want the blue tick, now they can get it, while Musk has also sought to amplify the cultural divide element, by presenting this as a way to even the field, and enable all users to get what only celebrities have thus far been able to access.

Initially, Musk was set to charge $20 per month for this service, but after an argument with the author of ‘Misery’, he reduced this to $8 per month.

In Musk’s view, this is a good deal, because who doesn’t have an extra $8 to spend?

He’s since sought to establish this as the norm, repeatedly telling his critics to ‘now pay $8’, as if it’s a forgone conclusion that people will indeed pay.

But they won’t, and history shows that there’s almost no chance that Musk’s paid verification scheme will actually work as intended.

Take, for example, Twitter blå, which provides Twitter users with a raft of additional features, which was initially available for $3 per month.

Twitter Blue never saw much take-up, peaking at 100k subscribers, with even the addition of tweet editing, the most requested feature in social media history, failing to shift the needle in any significant way.

Given this, it’s difficult to see Musk’s new, $8 verification getting the number of sign ups he’d need to achieve his aims for the option.

For context:

  • Om Elon vill få prenumerationer för att bidra med 50% av Twitters intäkter, som han tidigare sagt, behöver han 24,6 miljoner användare att logga in för att betala $8 per månad för en blå bock
  • Om han vill använda detta som ett sätt att verifiera alla människor, så att endast botkonton är de som inte har en blå bock, skulle du tro att han skulle titta på uppemot 75% av Twitters användarbas, eller cirka 178 miljoner användare som betalar varje månad
  • Twitter kommer sannolikt faktiskt att förlora omkring $6 per amerikansk användare, per månad, för varje person som registrerar sig för det nya $8 Twitter Blue-schemat, på grund av Musks plan att visa Blue-prenumeranter "halva annonserna". Om man tar hänsyn till App Store-avgifterna från den månatliga $8-betalningen, kan det faktiskt vara en svår balans ur intäktssynpunkt, med Twitter potentiellt till och med förlora pengar på affären, om det slutar med att annonsexponeringen minskar.
  • Majoriteten av Twitter-användare är utanför USA, där $8 per månad kan vara mycket mer kostnadsöverkomligt. Detta gäller särskilt i Indien, där det mesta av Twitters tillväxt har kommit från de senaste tre åren. Indien har nu 18,8 miljoner användare vilket gör det till Twitters tredje största publikmarknad, och även om Musk också har flaggat för varierande prissättning per region, kan till och med $1 per månad vara för högt för utvecklingsmarknader
     

I huvudsak finns det inget prejudikat som tyder på att tillräckligt många användare kommer att registrera sig för Elons $8 per månad bockplan för att göra det värt besväret för företaget att köra, antingen som en intäkts- eller verifieringsväg. Bara 0,41% av Snapchat-användare betalar för Snapchat+, en bråkdel av LinkedIn-användare ponny upp för Premium, medan Meta drog slutsatsen för länge sedan att debitera användare var inte i närheten så lukrativt som att visa fler annonser till en större publik.

Dessa nya åtgärder motverkar vissa av de problem som den första versionen av Musks $8-verifieringsprogram introducerade, men återigen kunde de också undvika dem helt genom att revidera det nuvarande blåchecksystemet, i motsats till att helt enkelt låta folk betala för markören.

Men oavsett är Musk fast besluten att gå vidare och ta reda på det själv på båda håll

Musk säger att den uppdaterade $8-verifieringsplanen kommer att lanseras på fredag nästa vecka (12/2).



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