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LinkedIn Outlines the Strength of its Reach and Ad Targeting Options [Infographic]

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LinkedIn has shared a new overview of the benefits of its platform for reaching active buyers, and how brands can use its evolving ad options to connect with the right people in the app.

In a new infografik, the LinkedIn team has shared details on its growing audience, its rising trust as a professional platform, and the benefits of connecting with members when they’re looking to find ways to be more productive and successful.

And there clearly are benefits, for the right brands, in advertising on LinkedIn. The graphic below also includes a full overview of its targeting options, and its variety of outreach tools, to help maximize your efforts.

It’s definitely worth considering – you can read LinkedIn’s full ‘Brand and Demand’ overview här.

LinkedIn ad overview infographic

Socialmediatoday.com

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Meta Could be Exploring Paid Blue Checkmarks on Facebook and Instagram

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Meta Could be Exploring Paid Blue Checkmarks on Facebook and Instagram

It seems like Elon Musk’s chaotic management approach at Twitter is having some broader impacts, with more companies reportedly considering lay-offs in the wake of Musk culling 70% of Twitter staff (and keeping the app running), and Meta now apparently also considering charging for blue checkmarks in its apps.

Yes, the Twitter Blue approach to making people pay for verification, which hasn’t proven overly popular on Twitter itself, is now also seemingly in consideration at Meta as well.

According to a new finding by reverse engineering pro Alessandro Paluzzi, there’s a new mention in the codebase of both Facebook and Instagram of a ‘paid blue badge’.

Paluzzi also shared a screenshot of the code with TechCrunch:

That does appear to refer to a subscription service for both apps, which could well give you a blue verification badge as a result.

Mets has neither confirmed nor denied the project, but it does seem, at least on the surface, that it’s considering offering checkmarks as another paid option – which still seems strange, considering the original purpose of verification, which is to signify noteworthy people or profiles in the app.

If people can just buy that, then it’s no longer of any value, right?

Evidently, that’s not the case, and with Twitter already bringing in around $7 million per quarter from Twitter Blue subscriptions, maybe Meta’s looking for a means to supplement its own intake, and make up for lost ad dollars and/or rising costs of its metaverse development.

It seems counter-intuitive, but I guess, if people will pay, and the platforms aren’t concerned about there being confusion as to what the blue ticks actually mean.

I guess, more money is good?

Meta has, in the past, said that it won’t charge a subscription fee to access its apps. But this, of course, would be supplemental – users wouldn’t have to pay, but they could buy a blue checkmark if they wanted, and use the implied value of recognition for their own purposes.

Which seems wrong, but tough times, higher costs – maybe every app needs to start digging deeper.

Meta hasn’t provided any info or confirmation at this stage, but we’ll keep you updated on any progress.



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YouTube Shorts överstiger 50 miljarder dagliga visningar, Meta's Reels dubbelspelningar 02/03/2023

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YouTube Shorts Exceed 50B Daily Views, Meta's Reels Doubles Plays 02/03/2023

Både YouTube Shorts och Meta's Reels görs
framsteg inom den intensivt konkurrensutsatta videoshortssektorn.  

Under Alphabets resultatsamtal för fjärde kvartalet på torsdagen rapporterade VD Sundar Pichai att YouTube Shorts har passerat 50 miljarder
dagliga vyer. Det är en ökning från de 30 miljarder som rapporterades under första kvartalet 2022.

Det är dock fortfarande …



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Podcastmarknadsföringsstatistik för företag [Infographic]

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Podcast Marketing Statistics for Businesses [Infographic]

Podcaster har blivit ett alltmer populärt innehållsformat och tillhandahåller aktuellt material på begäran som täcker praktiskt taget alla ämnen du kan tänka dig.

I själva verket, enligt uppskattningar, över 130 miljoner människor kommer att lyssna på poddsändningar varje månad i USA i år, vilket också kan ge betydande möjligheter för marknadsförare att ta del av denna fångna publik och nå dem med relevanta annonser och erbjudanden.

Om du funderar på att satsa på poddsändning eller reklam för poddsändningar kommer detta att hjälpa. Teamet från Spiralytik har sammanställt en samling statistik och anteckningar om podcastkonsumtion, som kan hjälpa dig att tänka kring formatet.

Kolla in hela infografik Nedan.

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