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LinkedIn Posts Record Full-Year Revenue Result, Continues to See Strong Growth in Active Sessions

Published

3 years ago

July 27, 2021

linkedin posts record full year revenue result continues to see strong growth in active sessions

LinkedIn has seen another quarter of ‘record engagement‘ while it’s also surpassed $10 billion in annual revenue for the first time, according to the latest data from parent company Microsoft.

As you can see here, LinkedIn continues to see both active sessions and in-app engagement numbers rise, while its revenue performance is increasing in line with that actiivity:

As per Microsoft::

“LinkedIn revenue increased 46% (up 42% in constant currency) driven by Marketing Solutions growth of 97% (up 91% in constant currency)”

With more people turning to the platform as the US economy looks to get back on track, with the vaccine roll out opening up more areas, that’s seen more brands seeking to connect with decision-makers via LinkedIn’s ad tools, boosting Marketing Solutions performance, while it’s also benefited from the shift to online events in place of physical meet-ups.

LinkedIn has also been making a more concerted effort to connect with relevant brands, and showcase its reach capacity, which is clearly paying off, based on these numbers.

Additionally, LinkedIn has also surpassed another significant milestone, with platform revenue now exceeding $10 billion for the first time in the fiscal year, up 27%.

As per Microsoft CEO Satya Nadella:

“Our results show that when we execute well and meet customers’ needs in differentiated ways in large and growing markets, we generate growth, as we’ve seen in our commercial cloud – and in new franchises we’ve built, including gaming, security, and LinkedIn, all of which surpassed $10 billion in annual revenue over the past three years.”

Overall, Microsoft revenue increased by 21% year-on-year for the quarter, rising to $46.2 billion, while Microsoft’s full fiscal year revenue was $168.1 billion, up 18%, underlining the ongoing strength of the tech giant.

With more businesses becoming more reliant on digital connectivity, especially during the pandemic, all of the major tech players have benefited, and Microsoft’s various divisions are generating strong results, with LinkedIn now becoming a key contributor to that growth.

Which wasn’t always the case. Back in 2016, when Microsoft acquired LinkedIn for $26.2 billion, the professional social network was on track to generate $3.7 billion for the full year. At that time, LinkedIn had around 430 million members, which it’s now increased to 774 million, while it’s continued to report ‘record levels of engagement’ virtually every quarter since the Microsoft merger.

That’s helped boost overall ad exposure, while the platform has also developed a range of new ad tools, particularly in terms of video content (according to LinkedIn, its users are 20x more likely to share a video on the platform than any other type of post), which has increased brand opportunities to use the platform to connect with relevant audiences.

Ideally, of course, LinkedIn would provide more specific data on active user accounts, as ‘members’ is not representative of the amount of people that are logging in and scrolling through the app each day. But still, the data available does suggest that LinkedIn is on the right track in terms of improving user engagement and boosting membership, which may be worth considering in your process.

You can check out LinkedIn’s full Q3 2021 performance update here.

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

1 month ago

March 18, 2024

Max

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

Published

2 months ago

February 26, 2024

Entireweb News Bot

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

Published

2 months ago

February 26, 2024

Entireweb News Bot

Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.