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LinkedIn Publishes New Glossary of Marketing Terms to Help Improve Understanding

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Do you ever find yourself lost among the jargon when you’re trying to research a new marketing update, or trying to stay on top of the latest metrics to track, in order to measure your brand performance?

Marketers love an acronym, and the deeper you get into the process, the more confusing it gets, with every TOFU, BOFU, AOV and MER reference all serving to further entrench those already ‘in the know’, and filter out the pretenders looking to keep up.

So how can you go from ‘pretender’ to ‘expert’ – or even on a more basic level, how can you just stay up with the more commonly applicable references to ensure that you can understand the elements you need to maximize for your own ad efforts?

Detta new guide from LinkedIn aims to provide some assistance – and while it won’t serve as a talisman to navigate all the online marketing jargon, it could help you get your head around some of the main, common concepts.

LinkedIn’s 9-page ‘Ultimate Glossary of Brand Building Terms’ is fairly brief, but it does cover many of the basic terms.

The guide is presented in alphabetical order, with a range of terms explained.

LinkedIn Marketing Glossary

There are also some stranger ones, that kind of feel like they need no explanation:

LinkedIn Marketing Glossary

But maybe, within a marketing-specific context, it’ll help establish a better grounding for your process, which could make it easier to navigate the key information you require.

I mean, not on Social Media Today – we work to try and explain things as clearly as we can so you don’t need to be a marketing expert to know what each update means for your business. But in general terms, as you look to build your digital marketing knowledge, it is handy, at times, to have a reference point like this to help you stay on top of exactly what each update and process actually means, practically, for you and your brand.

It’s brief, and there’s not a heap to it, but it could be a helpful addition for your process.

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You can download LinkedIn’s ‘Ultimate Glossary of Brand Building Terms’ pocket guide här.

Socialmediatoday.com

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Meta Publishes New Report on the Increasing Consumer Reliance on Business Messaging

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Meta Publishes New Report on the Increasing Consumer Reliance on Business Messaging

Messaging has become an increasingly important connective tool for many businesses and consumers, with more than 20 billion messages now sent between people and brands on Messenger alone every month. It’s convenient, generally sees quick response, and is available within the apps that people are already comfortable with for their direct interactions. In fact, 64% of people now say they would prefer to message rather than call a business.

With this in mind, Meta recently partnered with de Boston Consulting Group on a survey of more than 6,500 respondents across the APAC region, in order to glean more insight into how APAC users are looking to use messaging for brand queries, and how businesses can better align with these shifts.

The 29-page report, which you can download här, includes a range of valuable insights into the importance, and value, of messaging interactions. Here’s a look at some of the key notes:

First off, the report looks at the growing adoption of business messaging, and how that’s changed throughout the pandemic.

The global lockdowns led to a significant boost in eCommerce activity, and as such, it’s little surprise to see the reliance on business messaging rise in recent years. But that’s also a key trend of note for brands – as more consumers conduct more of their interactions via messaging, and other online means, that, in turn, increases their expectation of the same options from other businesses.

The report also provides a somewhat surprising look at how often people are messaging with brands:

Meta messaging report

That’s a lot of activity, which seems more impactful than the raw numbers, in terms of messaging volume. A lot of consumers are interacting with brands every other day, so it’s not just that they’re using this as a supplementary connection channel, it’s fast becoming an essential connector for businesses.

The report also looks at the different ways in which brands can use messaging within their process:

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Meta messaging report
Meta messaging report

As well as the key pain points for consumers when messaging with brands:

Meta messaging report

There are some interesting insights here, worth factoring into your planning. Really, if you’re not offering direct messaging as a connective option, or optimizing for it, you’re likely missing out. And while this data is APAC specific, most of these trends would likely hold in other regions as well, which could give you some food for thought for your planning, particularly as we head into the holiday sales push.

You can download Meta’s full ‘Business Messaging: The Quiet Channel Revolution across Tech’ report här.

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