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LinkedIn Publishes New Guide on Establishing a Thought Leadership Strategy

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With 66% of professionals noting that they would be more likely to recommend a company or brand if they followed a company executive on social media, the importance of thought leadership, and highlighting your internal experts via social platforms, clearly has merit.

But it’s not so easy to establish people as thought leaders – it’s not a ‘set and forget’ or simply automated task that you can assign to just anybody, or expect from all employees.

So how can you go about mapping an effective, responsive thought leadership growth strategy to highlight your internal champions and executives?

This week, LinkedIn has published a new, 50-page guide on exactly that.

In its “Business of Thought Leadership” guide, LinkedIn shares a range of tips and notes on thought leadership approaches, beginning with the basics of how to get started.

LinkedIn thought leadership guide

LinkedIn provides a range of insights, including pointers on how to approach your strategy, and how to develop your leadership voice.

LinkedIn Thought Leadership Guide

LinkedIn also provides real-life examples of leaders, and how they approach their content.

LinkedIn Thought Leadership guide

As well as more specific notes on how to use LinkedIn’s tools to maximize your reach and resonance.

LinkedIn thought leadership guide

In this respect, the guide goes hand in hand with LinkedIn’s latest tools for member profiles, which enable users to expand their content reach, and build their presence on the platform via live-streaming and honing in on specific industry topics.

Used in conjunction with these tips, the latest creator tools will help LinkedIn users further solidify their presence, and connect with more people within their respective fields.

Which is why this is a perfect time to download and check out this new guide. There’s a heap of helpful notes in here to help share your strategy – and even if you’re confident in your process, it’s worth having a read to ensure you’re covering all angles.

You can download LinkedIn’s “The Business of Thought Leadership” guide här.

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Fed-up accountant 'shocked and disappointed' after his Facebook account is taken down again

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Fed-up accountant 'shocked and disappointed' after his Facebook account is taken down again

A fed-up accountant has spoken of his “disappointment” after his Facebook page was taken down AGAIN. Last July, we told how Suleiman Krayem feared …

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Twitter Tests New Quick Boost Option for Tweets

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Twitter Tests New Quick Boost Option for Tweets

Here’s the difficult thing with Twitter no longer having a comms department – now, there’s nowhere to go to confirm info about the app’s latest updates and features, and where each is available, etc.

Case in point – this week, Twitter appears to have launched a new in-stream boost option for tweets, which provides a quick and easy way to promote your tweet without having to launch a full ad campaign.

As you can see in these screenshots, posted by Jonah Manzano (and shared by Matt Navarra), the new boost option would be available direct from a tweet. You’d simply tap through, select a budget, and you would be able to boost your tweet then and there.

Which seems to be new, but also seems familiar.

It’s sort of like Twitter’s Quick Promote option, but an even more streamlined version, with new visuals and a new UI for boosting a tweet direct from the details screen.

Tweet boost

So it does seem like a new addition – but again, with no one at Twitter to ask, it’s hard to confirm detail about the option.

But from what we can tell, this is a new Twitter ad process, which could provide another way to set an objective, a budget, and basic targeting parameters to reach a broader audience in the app.

Which could be good, depending on performance, and there may well be some tweets that you just want to quickly boost and push out to more people, without launching a full campaign.

It could also be a good way for Twitter to bring in a few more ad dollars, and it could be worth experimenting with to see what result you get, based on the simplified launch process.

If it’s available to you. We’d ask Twitter where this is being made available, but we can’t. So maybe you’ll see it in the app, maybe not.

Thus is the enigma of Twitter 2.0.



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Twitter faces lawsuit by advisory firm for $1.9 million in unpaid bills

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Twitter faces lawsuit by advisory firm for $1.9 million in unpaid bills

US-based advisory firm Innisfree M&A Incorporated sued Twitter on Friday in New York State Supreme Court, seeking about $1.9 million compensation for what it says are unpaid bills. Reuters File Photo

New York: US-based advisory firm Innisfree M&A Incorporated sued Twitter on Friday in New York State Supreme Court, seeking about $1.9 million compensation for what it says are unpaid bills after it advised the social media company on its acquisition by Elon Musk last year.

“As of December 23, 2022, Twitter remains in default of its obligations to Innisfree under the agreement in an amount of not less than $1,902,788.03,” the lawsuit said.

Twitter and a lawyer for Innisfree did not respond to queries.

Elon Musk in October closed the $44 billion deal announced in April that year and took over microblogging platform Twitter.

In January 2023, Britain’s Crown Estate, an independent commercial business that manages the property portfolio belonging to the monarchy, said that it had begun court proceedings against Twitter over alleged unpaid rent on its London headquarters.

Advertising spending on Twitter Inc dropped by 71% in December, data from an advertising research firm showed, as top advertisers slashed their spending on the social-media platform after Musk’s takeover.

The banks that had provided $13 billion in financing last year for the Tesla chief executive’s acquisition of Twitter abandoned plans to sell the debt to investors because of uncertainty around the social media company’s fortunes and losses, according to media reports.

Recently, Twitter made its first interest payment on a loan that banks provided to help finance Musk’s purchase of the social media company last year.

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