LinkedIn is making its new Stories feature available to users in Brazil, while it’s also added new settings and details in the main app as it prepares for a wider launch of the function.
As you can see here, LinkedIn Stories, which the company confirmed were coming tillbaka i februari, look much the same as they do on Facebook and Instagram, with a Stories bar along the top of the screen, and various stickers and tools available to decorate your Stories frames.
Some relevant notes:
- Stories creation will only be available on mobile at launch
- The maximum length of a video in a Story is 20 seconds
- Stories will last for 24 hours, but users will be able to save individual Stories frames
- Users will be able to share their Story directly with another LinkedIn member via message
- Users will also be able to share other people’s Stories via message
- Stories viewers will be able to message the Story creator direct from a Stories frame – though users will not be able to message company pages from Stories, at least in the initial launch phase
- Users will be able to control what profile information they display in a Stories viewer list via their settings (example below via Ashwini Dodani/Matt Navarra)
According to reports, LinkedIn meddelat in mid-April that Stories would be first rolled out to users in Brazil “over the next few weeks”. It seems that not all Brazilian users have access to the option as yet, but the access pool is being expanded over time.
The announcement of LinkedIn Stories has already seen a lot of criticism, but the introduction of the option makes sense. Broader engagement data shows that Stories is increasingly how the next generation of social media users are communicating, in preference to the traditional News Feed, and as such, leaning into the evolving trend, across all platforms, looks to make more and more sense.
It may seem out of place on LinkedIn, where professional conversation is the focus, but the presentation looks good, and it could well provide another option for LinkedIn to further boost the ‘rekordnivåer av engagemang‘ that it’s currently seeing.
As noted, LinkedIn says that the function is currently only available in Brazil, but we’ll keep you updated on any progress.
TikTok tillkännager de bästa europeiska TikTok-annonserna 2022
TikTok has crowned the first-ever winner of its TikTok Ad Awards for Europe at a gala ceremony in Amsterdam, where TikTok bestowed the moniker of the ‘Greatest ad for TikTok Europe’.
TikTok first launched its TikTok Awards initiative back in May, inviting all European agencies and brands to enter their submissions to take home the top award, and bragging rights as the best TikTok ads team in the region.
The awards celebrated the top ads from the UK, Germany, France, Italy, Spain, Poland, and the Nordics, with categories including ‘Greatest Creative’ and ‘Greatest Performance’.
So what was the top European TikTok ad of 2022?
"In the end, Unieuro was given top honors by the jury for their ‘The Clerk‘ campaign and took home the coveted Greatest TikTok Europe prize! Unieuro perfectly showcased the power of creator-driven, native content and the impact of boosting creative as In-Feed Ads to maximize reach and engagement with the TikTok community. The campaign thoroughly embodied TikTok’s mission to inspire creativity and bring joy in a truly authentic way.”
Uniero created a series of ads with this character, in which a customer service agent is essentially trapped inside TikTok.
The short, light-hearted clips generated big engagement for the brand, and as TikTok notes, the approach also aligns with the trending behaviors and creative elements within the app.
TikTok has also shared examples of the top creative from several regions, which provides some interesting perspective on key content trends and approaches.
There could be some valuable notes of inspiration in there, with a range of different approaches and strategies at play.
Maybe that’ll help to get you thinking about how you should approach your TikTok campaigns – you can check out all the TikTok Awards winners for 2022 här.