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LinkedIn Tests New ‘Dark Mode’ in its Desktop App

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It seems a little behind the times, but LinkedIn is currently testing a new ‘Dark Mode‘ display option for its desktop app, which, as it sounds, would make the app much darker, and predominantly black, based on this new example.

LinkedIn Dark Mode

Reverse engineering expert Jane Manchun Wong has posted this screenshot of LinkedIn Dark Mode in testing, which, I’ll admit, looks kind of cool, even as someone who doesn’t understand the ever-enthusiastic Dark Mode hype.

And there is a certain hype around such options. Dark Mode has a passionate community of fans, who seek out these color variants like they’re rare Pokemon, maybe because it helps save their vision from the effects of blue light, or maybe because it’s just a new look for these apps that we’ve all become increasingly familiar with.

Most social apps already have a dark mode option available, but LinkedIn seems to be dragging its feet. It did test dark mode in its app back in 2019 – also first spotted by Jane Manchun Wong – but it apparently never went through with it, while a LinkedIn Helpdesk entry on dark mode simply states:

We’re currently redesigning LinkedIn to make your LinkedIn experience easy, inclusive, and enjoyable. As part of the new LinkedIn experience we’ll soon be rolling out the option to switch to dark mode.”

But that’s been there for at least the last six months, so it’s hard to tell exactly where LinkedIn is at in its Dark Mode development.

But it certainly looks close, based on this new screenshot, and it could be a good addition – for an aesthetic refresh, if nothing else.

We’ve asked LinkedIn for more info, and we’ll update this post if/when we hear back.

Socialmediatoday.com

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SOCIAL

Meta Publishes New Report on the Increasing Consumer Reliance on Business Messaging

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Meta Publishes New Report on the Increasing Consumer Reliance on Business Messaging

Messaging has become an increasingly important connective tool for many businesses and consumers, with more than 20 billion messages now sent between people and brands on Messenger alone every month. It’s convenient, generally sees quick response, and is available within the apps that people are already comfortable with for their direct interactions. In fact, 64% of people now say they would prefer to message rather than call a business.

With this in mind, Meta recently partnered with de Boston Consulting Group on a survey of more than 6,500 respondents across the APAC region, in order to glean more insight into how APAC users are looking to use messaging for brand queries, and how businesses can better align with these shifts.

The 29-page report, which you can download här, includes a range of valuable insights into the importance, and value, of messaging interactions. Here’s a look at some of the key notes:

First off, the report looks at the growing adoption of business messaging, and how that’s changed throughout the pandemic.

The global lockdowns led to a significant boost in eCommerce activity, and as such, it’s little surprise to see the reliance on business messaging rise in recent years. But that’s also a key trend of note for brands – as more consumers conduct more of their interactions via messaging, and other online means, that, in turn, increases their expectation of the same options from other businesses.

The report also provides a somewhat surprising look at how often people are messaging with brands:

Meta messaging report

That’s a lot of activity, which seems more impactful than the raw numbers, in terms of messaging volume. A lot of consumers are interacting with brands every other day, so it’s not just that they’re using this as a supplementary connection channel, it’s fast becoming an essential connector for businesses.

The report also looks at the different ways in which brands can use messaging within their process:

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Meta messaging report
Meta messaging report

As well as the key pain points for consumers when messaging with brands:

Meta messaging report

There are some interesting insights here, worth factoring into your planning. Really, if you’re not offering direct messaging as a connective option, or optimizing for it, you’re likely missing out. And while this data is APAC specific, most of these trends would likely hold in other regions as well, which could give you some food for thought for your planning, particularly as we head into the holiday sales push.

You can download Meta’s full ‘Business Messaging: The Quiet Channel Revolution across Tech’ report här.

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