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LinkedIn Tests New Option to Switch Off Political Posts in Your Feed

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LinkedIn Tests New Option to Switch Off Political Posts in Your Feed

What if you could switch off political content entirely on each social platform? Would that improve your personal experience?

For many it would, and while not all platforms are looking to offer this as an option (possibly because it’s one of their biggest drivers of engagement), LinkedIn is, with a new test underway that will provide a way to simply switch off all politics-related posts and updates.

As LinkedIn CEO Ryan Roslansky explained to The Wall Street Journal, the new option, which is now available to some US users, utilizes keywords and signals from users, as well as input from LinkedIn’s editorial team, to identify political posts, and eliminate them from your feed. Users will also soon be able to block posts on certain topics from appearing in their stream.

It’s an interesting experiment, which could help LinkedIn boost engagement among its 800 million members. And really, for the most part, political posts don’t fit on LinkedIn – but then again, many people do work in political and advocacy roles which could, theoretically, also be caught up in this cull option, which may impact platform reach and performance for some users and brands.

That’s a key note, and something for related businesses to keep an eye on, because if enough people do indeed choose to switch off political posts, the impact could be significant – which is also relative to how LinkedIn identifies political content, and potential mistakes in its automated detection.

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You can probably assume that mistakes will occur, but even so, it is a potentially valuable experiment, which could lead the way for other social apps to follow suit and implement their own controls over political exposure in their apps.

Though as noted, it’s likely much harder to implement on, say, Facebook or Twitter, where politics is so engrained into app engagement. On one hand, they probably don’t want to limit those conversations too much, and reduce usage, while the amount of false positives would likely pose more of a risk to user satisfaction on those apps than it might on LinkedIn.

But then again, Facebook’s parent company Meta did say last year that one of the most common notes of feedback that it’s regularly hearing from users is that people don’t want politics and fighting to take over their in-app experience. That lead Facebook to launch a new experiment which de-emphasizes political posts in user feeds, which is still ongoing, and given this, it is possible that Facebook too could potentially look to implement similar in future, especially as it tries to win back younger users.

Again, the impact there, you would think, would be much bigger than on LinkedIn, but it will be interesting to see whether LinkedIn users warm to the option, and what extended effects that has on users, both individual and business.

LinkedIn has launched the new option with some users – if you have access, the option to turn off political posts will be available in your settings, via ‘Account preferences’, then ‘Feed preferences’.


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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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