Ta kontakt med oss

SOCIAL

Messenger lägger till nya funktioner för alla hjärtans dag, inklusive delade fakturabetalningar och utökade röstmeddelanden

Publicerad

Messenger Adds New Features for Valentine's Day, Including Split Bill Payments and Extended Voice Messages


Messenger has meddelat some new features to coincide with Valentine’s Day, including expanded voice messages, voice message previews and split bill payments.

First off, on voice messages – with more people turning to audio as a connection option, Messenger is adding the capacity to preview your voice messages before sending, while it’s also increasing the duration of voice messages from 1 minute to 30 minutes.

That’s a big extension, and again, with more people utilizing audio connection tools, as exemplified by the rise of Clubhouse and similar options, it could prove to be a popular update.

Though audio social tools are a little different, in that it’s a live, two-way exchange. But still, clearly audio messages are being utilized on Messenger, which has prompted Meta to make the move to longer recordings.

So now you can ramble away, as you confess your love on the most romantic day of the year. Just don’t make a mistake 25 minutes into your monologue, otherwise you might come to resent that preview option.

Messenger’s also adding split bill payments in chats, which could come in handy for your Valentine’s dates.

Messenger bill splitting

As you can see in this sequence, you can now request that a total payment amount be split between members of a chat. Messenger will then allocate the required amount to each user, enabling simplified, fee-free bill splitting via the app for those who’ve registered their payment info.

Split Payments is now available in the US on iOS and Android devices. 

Annons

Lastly, Messenger Kids is also getting in on the Valentine’s Day celebration with new artwork and interactive options to help kids join in with the event.

“Starting today, kids can share virtual valentines with approved contacts using new AR effects, photo frames and sticker packs. Try shooting arrows as baby cupid, dancing around as the Queen of Hearts, or adding a sweet touch with glowing heart cheeks.”

Messenger Kids Valentine's Day features

As you can see here, there are also new frames and Valentine’s Day stickers for Messenger Kids, enabling parents to both revel in how cute their kids are, while also lamenting just how fast they’re growing up.

The new Valentine’s Day features are now available in Messenger and Messenger Kids, with bill splitting, as noted, only available to US users at this stage.



Källlänk

SOCIAL

Meta Launches New Reels Features, Including Stories to Reels Conversion and Improved Analytics

Publicerad

Meta Launches New Reels Features, Including Stories to Reels Conversion and Improved Analytics

As it works to latch onto the short-form video trend, and negate the rising influence of TikTok, Meta has meddelat some new updates for Reels, across both Facebook and Instagram, including additional Reels insights, the expansion of the ‘Add Yours’ sticker, and ‘auto-created’ Reels clips. Yes, automatically created Reels videos.

Here’s how the new additions work.

The main addition is the expansion of the ‘Add Yours’ sticker from Stories to Reels, providing another way to prompt engagement from other users via Reels clips.

As you can see in these example images, you’ll now be able to post ‘Add Yours’ questions via Reels clips, while you’ll also be able to view all the various video responses to any prompt in each app.

It could be another way to spark engagement, and lean into the more interactive ethos of the short form video trend. Part of the appeal of TikTok is that it invites people in, with the participatory nature of the app essentially expanding meme engagement, by making it more accessible for users to add their own take.

Meta will be hoping that the ‘Add Yours’ sticker helps to facilitate the same, prompting more engagement with Reels clips.

Next up is auto-created Facebook Reels, which, as it sounds, will enable users to automatically convert their archived Stories into Reels clips.

Annons
Reels updates

As you can see here, you’ll soon see a new ‘Create from Your Story Archive’ prompt in the Reels creation flow, which will then enable you to convert your Stories into Reels clips.

So it’s not exactly wholly automated Reels creation, as it’s just flipping your Stories clips into Reels as well. But it could provide another, simple way for users and brands to create Stories content, utilizing the video assets that they already have to link into the trend.

Worth noting that Meta also recently added a tool to convert your video assets into Reels within Creator Studio.

Meta’s also expanding access to its ‘Stars’ creator donations to Facebook Reels, which is now being opened up to all eligible creators.

Stars donations in Reels

Meta initially announced the coming expansion of Stars to Reels back in June, which will provide another critical monetization pathway for Reels creators. Short form video is not as directly monetizable as longer clips, where you can insert pre and mid-roll adds, so add-on elements like this are key to keeping creators posting, and fueling an ecosystem for such in its apps.

Stars on Reels will be available all creators that have maintained at least 1,000 followers over the last 60 days.

Meta’s also adding new Reels performance insights to Creator Studio, including Reach, Minutes Viewed, and Average Watch Time.

Reels updates

That’ll provide more perspective on what’s working, and what’s not, to help optimize your Reels approach – which could be especially valuable in the coming holiday push.

Lastly, Meta’s also expanding some Reels features that were previously only available in Instagram to Facebook as well.

Crossposting from Instagram to Facebook is now available to all Instagram users, while Meta’s also expanding its Remix option to Facebook Reels also.

Reels updates

As noted, Reels has become a key focus for Meta, as the short-form video trend continues to gain traction, and TikTok continues to rise as a potential competitor. By replicating TikTok’s main elements, Meta’s working to negate its key differentiation, which could ensure that more of its users don’t bother downloading a new app, and just stick with its platforms instead.’

Which, whether you agree with that approach or not, has proven effective. Reels content now makes up more than 20% of the time that people spend on Instagram, while video content, overall, makes up 50% of the time that people spend on Facebook.

Annons

Meta additionally notes that it’s seen a more than 30% increase in engagement time with Reels across both Facebook and Instagram.

Meta doesn’t need to ‘beat’ TikTok as such (as much as it would like to), but it does need to dilute its significance if it can, and make it less appealing for users to have to start yet another new account, and re-build their friends list.

That’s why it’ll continue to replicate TikTok at every turn, because millions of people are currently not going to TikTok because of the presence of Reels in its apps.  

You can learn more about Meta’s new Reels updates här.

Källlänk

Fortsätt läsa

MISSA INTE NÅGRA VIKTIGA NYHETER!
Prenumerera på vårt nyhetsbrev
Vi lovar att inte spamma dig. Avsluta prenumerationen när som helst.
Ogiltig e-postadress

Trendigt

sv_SESvenska