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Messenger Kids Launches New Digital Literacy Initiative to Better Educate Youngsters on Key Risks

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Messenger Kids Launches New Digital Literacy Initiative to Better Educate Youngsters on Key Risks

Meta is looking to educate kids on key elements of digital literacy and safe online behavior as part of a new program in Messenger Kids, which will help youngsters learn about avoiding harmful actions and protecting themselves online, among other elements.

As explained by Messenger:

Today, we’re excited to announce the launch of ‘Pledge Planets, an interactive, in-app activity that will help kids learn and practice how to make healthy online decisions, stay safe and build resilience. Kids will explore different planets based on the tenets of the Messenger Kids Pledge, helping characters navigate various social situations and make decisions that lead to positive outcomes. By completing the games in each episode, kids will see that their kind, respectful, safe and fun actions have a big impact on those around them.”

The Messenger Kids Pledge, originally published in 2018, focuses on the core tenets of using the app:

Messenger Kids pledge

The new games have been built around these elements, to educate users on what they actually mean in practice, by providing examples of negative actions, and behavior that goes against these rules, in order to highlight what they should both avoid, and report in extreme cases.

The first two games in the initiative focus on negative actions and understanding other users’ actions in social apps.

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  • Rough Reviews: The sandwich shop has a website where customers can leave comments about their experiences. Players must help the owner read through the reviews and match the correct online response to each one. In doing so, kids will learn to recognize kind and unkind behavior and become familiar with tools like blocking and reporting. The game also provides an option to “relax” and pause the game for a few seconds in exchange for bonus time later, which can help kids learn that it’s okay to take time to think before offering a response.
  • Order Up: Customers approach the counter to order a sandwich. In building each one, players must select the emojis that best respond to the customer’s mood. This uses empathy to teach kids how to read and react to various emotional states of people online.

The games were developed in partnership with a range of adolescent health experts and advisors, in order to ensure that they cover off on the key educational aspects that kids need to get a better understanding of negative behaviors, and interacting in a healthy and beneficial way.

It’s a good initiative, and while some will still balk at the idea of Meta providing education for kids, or having their children use Messenger Kids at all, digital literacy is now a key area of development that all youngsters need to learn, given the amount of time they now spend online in varying forms.

That’s become even more pronounced as a result of the pandemic, within which, online connection has been the only form of social interaction that many youngsters have had. A lot of kids now spend the majority of their recreational time online, and as VR becomes a bigger element, and indeed, the metaverse in a broader push, that’s only likely to increase. Add in the increasing work from home shift, and it’s clear that kids need to understand, from a young age, the key elements of safe and accountable online behavior.

You may not want this info coming from Meta, but somebody needs to fill the void. And while many teachers have now built digital literacy education into their own curriculum, we still lack a standardized, up to date structure for teaching kids these key lessons.

As such, this could end up being a valuable new initiative, and with millions of young people now connecting in the app, Messenger Kids could be a key platform for such education.


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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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