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Meta Adds New Creative Tools to Spark AR Studio, Enabling More Advanced Effects

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Meta Adds New Creative Tools to Spark AR Studio, Enabling More Advanced Effects

Meta’s giving AR creators more tools to build with in its Spark AR Studio, including interactive audio tools, improved depth mapping, effects blending and more.

First off, on audio options – Meta’s rolling out a ‘new audio engine’ that will facilitate improvements in audio processing, which will make it easier for creators to blend multiple audio sources together within effects.

“For example, now you can more easily add voice effects, sound effects and music tracks together to create engaging and entertaining dance or singing effects for Reels.”

Initially available for Instagram only, these new tools will provide more capacity for AR creators to build improved audio experiences, which could help to generate more interest in Reels trends.

Audio trends have played a key role in TikTok’s success, to the point that many musicians and producers are now making tracks with TikTok in mind. Meta would love to get in on that as well, and improved audio visualization and engagement tools could be another way to spark more interest, and creativity, within its apps.

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Meta has also incorporated new depth controls, powered by LiDAR sensors, which will provide increased capacity for more responsive and transformative effects.

Spark AR effects example

As you can see in his example, Spark’s ‘Camera Depth Texture’ element will detect the relative distance of surfaces and objects from the camera, and extract this data as a texture.

“You can then use the data contained with this texture to create a variety of effects that respond to depth, such as post-processing and lighting effects.”

Finally, Spark is also rolling out a new occlusion feature, which will enable creators to better blend virtual objects into a real-world space.

“With occlusion, you can give virtual objects a more believable sense of space, by partially obscuring them with other objects or by completely hiding them from a user’s field of view.”

Facilitating more creative uses of AR is key to winning in the next stage of digital connection, and as Meta looks to launch its own AR glasses, and usher us into the metaverse shift, it’ll also need to be on the cutting edge of digital creativity, in order to maximize interest and attention among audiences.

Snapchat has repeatedly shown its nous in this regard, which has been a big part of its ongoing success, while TikTok, too, has quickly become a leader in AR trends, with effects that spark whole new forms of creativity and interaction.

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By adding these new elements into Spark, Meta will be hoping to latch onto the same – though it remains an area where Meta still has some way to go in catching up, despite advanced technical capacity.

The new features are available in Spark AR Studio to version 136, which you can here. 


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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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