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Meta Adds New Creator Monetization Options for the Holidays, with a Focus on Stars Donations

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Meta Adds New Creator Monetization Options for the Holidays, with a Focus on Stars Donations

Meta has announced a new set of creator monetization incentives and tools just in time for the holidays, which focus specifically on its Stars creator donation process, while it’s also working to improve its payout systems to get money to creators faster, and improve their connection with its platforms.

First off, Meta’s looking to encourage more use of Stars over the holiday break, with a range of new incentives and offers for the program.

From now until the end of the year, Meta’s offering limited-time, holiday-themed virtual gifts to make Stars donations even more enticing, while it’s also added new Stars Party bonus incentives for creators, which will help them generate even more revenue via Stars promotions.

As you can see in this example, through the Stars Party bonus program, creators will receive additional Stars from Meta if they reach certain thresholds (in this case 10k Stars), which will help entice both creators and their audience to push towards those higher goals.

For context, 10k Stars is currently valued at just over $150 USD, depending on the package/s that you buy.

Meta Creator Monetization Updates

Though that’ll also be different, with Stars being offered at cheaper price points over the next few weeks.

"Fans will be able to get an additional 5% to 20% more Stars, depending on the pack they purchase. People can buy Stars at a discount in videos and in the Stars store. The sale will be offered across Live, On Demand, and Reels.

Meta would of course prefer that you go to the Stars store to make a purchase, as that will help it avoid Apple’s 30% in-app purchase tax. But either way, you’ll now have more, cheaper options to buy Stars, with Meta hoping to use the extra engagement opportunities over the holiday season to boost awareness of its creator donation tools.

Meta’s also looking to make it easier for creators to acknowledge those who send Stars, with a new filter in Comments Manager which displays all comments that were sent with Stars.

Meta Creator Monetization Updates

As you can see here, creators will then be able to reply to multiple Stars comments at once – which feels a little impersonal, but dependent on the scale of responses you need to send, it could be a handy way to recognize each contributor, and help to enhance community connection.

Meta’s also rolling out themed virtual gifts to Facebook Reels, beginning with popular Reels topics, including pets, cars, fashion and dance.

Meta Creator Monetization Updates

It’s also looking to encourage more Stars usage in Reels by giving some Reels users free Stars to send to eligible creators.

Meta’s also automatically enabling Stars on selected public creator content, including within Facebook Reels. That’ll help to raise awareness of the option, and get more people making money from their content in its apps.

On ads, Meta continues to test Overlay and Post Loop ads in Reels, with a view to expanding Reels monetization, offering new opportunities for creators and brands.

On another front, Meta’s also looking to improve its payments process, and get creators paid sooner, by lowering the threshold for US-based creators to get paid from $100 to $25.

“This will help small, earlier-stage creators get paid sooner. The new payout threshold will apply to Stars and Facebook Subscriptions, and will be available for additional Facebook monetization products in the coming weeks.

It’s also added a new Subscribe button on Facebook Watch to encourage sign-ups, as another incentive to drive audience growth and engagement.

Oh, also this:

“We’re expanding access to live chat agent support to eligible creators on Pages and Professional Mode in the US with 10,000 or more followers, connecting creators with live support to help resolve their monetization issues.”

Live support, from Meta. Amazing to see. You know it’s taking creators seriously when it adds direct contact options.

Which makes sense, because Meta needs creators to help it build the next stage of digital connection, with its metaverse project set to rely on creative contributions to build more immersive, creative and engaging digital experiences.

As such, Meta needs to work now to improve its creator monetization tools, and build stronger bonds with emerging stars, which will then enable it to guide top talent into its next-level experiences.

Immediate monetization, and playing a part in the broader ‘Creator Economy’ is a key focus right now, but the bigger picture, as always, is how Meta can convert its current key trends into the metaverse experience.

If it can establish stronger bonds, and entice creators to build more reliance on its platforms, that will hold in good stead to use these connection to promote its metaverse experiences.

You can read more about Meta’s latest creator tools updates här.

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Meta Could be Exploring Paid Blue Checkmarks on Facebook and Instagram

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Meta Could be Exploring Paid Blue Checkmarks on Facebook and Instagram

It seems like Elon Musk’s chaotic management approach at Twitter is having some broader impacts, with more companies reportedly considering lay-offs in the wake of Musk culling 70% of Twitter staff (and keeping the app running), and Meta now apparently also considering charging for blue checkmarks in its apps.

Yes, the Twitter Blue approach to making people pay for verification, which hasn’t proven overly popular on Twitter itself, is now also seemingly in consideration at Meta as well.

According to a new finding by reverse engineering pro Alessandro Paluzzi, there’s a new mention in the codebase of both Facebook and Instagram of a ‘paid blue badge’.

Paluzzi also shared a screenshot of the code with TechCrunch:

That does appear to refer to a subscription service for both apps, which could well give you a blue verification badge as a result.

Mets has neither confirmed nor denied the project, but it does seem, at least on the surface, that it’s considering offering checkmarks as another paid option – which still seems strange, considering the original purpose of verification, which is to signify noteworthy people or profiles in the app.

If people can just buy that, then it’s no longer of any value, right?

Evidently, that’s not the case, and with Twitter already bringing in around $7 million per quarter from Twitter Blue subscriptions, maybe Meta’s looking for a means to supplement its own intake, and make up for lost ad dollars and/or rising costs of its metaverse development.

It seems counter-intuitive, but I guess, if people will pay, and the platforms aren’t concerned about there being confusion as to what the blue ticks actually mean.

I guess, more money is good?

Meta has, in the past, said that it won’t charge a subscription fee to access its apps. But this, of course, would be supplemental – users wouldn’t have to pay, but they could buy a blue checkmark if they wanted, and use the implied value of recognition for their own purposes.

Which seems wrong, but tough times, higher costs – maybe every app needs to start digging deeper.

Meta hasn’t provided any info or confirmation at this stage, but we’ll keep you updated on any progress.



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YouTube Shorts överstiger 50 miljarder dagliga visningar, Meta's Reels dubbelspelningar 02/03/2023

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YouTube Shorts Exceed 50B Daily Views, Meta's Reels Doubles Plays 02/03/2023

Både YouTube Shorts och Meta's Reels görs
framsteg inom den intensivt konkurrensutsatta videoshortssektorn.  

Under Alphabets resultatsamtal för fjärde kvartalet på torsdagen rapporterade VD Sundar Pichai att YouTube Shorts har passerat 50 miljarder
dagliga vyer. Det är en ökning från de 30 miljarder som rapporterades under första kvartalet 2022.

Det är dock fortfarande …



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Podcastmarknadsföringsstatistik för företag [Infographic]

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Podcast Marketing Statistics for Businesses [Infographic]

Podcaster har blivit ett alltmer populärt innehållsformat och tillhandahåller aktuellt material på begäran som täcker praktiskt taget alla ämnen du kan tänka dig.

I själva verket, enligt uppskattningar, över 130 miljoner människor kommer att lyssna på poddsändningar varje månad i USA i år, vilket också kan ge betydande möjligheter för marknadsförare att ta del av denna fångna publik och nå dem med relevanta annonser och erbjudanden.

Om du funderar på att satsa på poddsändning eller reklam för poddsändningar kommer detta att hjälpa. Teamet från Spiralytik har sammanställt en samling statistik och anteckningar om podcastkonsumtion, som kan hjälpa dig att tänka kring formatet.

Kolla in hela infografik Nedan.

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