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Meta Announces Meta Quest Gaming Showcase Event

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Meta Announces Meta Quest Gaming Showcase Event

Gaming is a critical bridge for Meta’s metaverse vision, with VR gaming set to be a key element in guiding broader VR adoption, and getting more users across to its more immersive social spaces.

Which is why its Meta Quest Gaming Showcase is important, in highlighting the coming games that will drive the next stage of VR gaming adoption, and could spark a new push on VR sales.

As per the above intro clip, the Meta Quest Gaming Showcase event will be held on June 1st at 10:00 am PT, where Meta will share the latest VR gaming advancements, and titles coming to its headsets.

As per Meta

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This is a banner year for VR, and the third annual Meta Quest Gaming Showcase is our biggest celebration of the depth and breadth of content across the Meta Quest Platform yet. We’ll have over 40 minutes of content, including a brand-new pre-show of game updates and debut trailers to help you count down before the Showcase kicks into high gear, as well as a post-show developer roundtable for a deep-dive conversation around some upcoming games. And as in years past, you can expect new game announcements, gameplay first-looks, updates to existing games, and more during the main event.

A foundational element of Meta’s metaverse planning is the growth of gaming, and gaming worlds as social tools, with platforms like Roblox, Minecraft, Fortnite and more becoming key interactive surfaces for the next generation of users.

It’s with this in mind that Meta has built its metaverse plan, with these younger users set to become the first generation of digital platform-natives, who are increasingly likely to be looking to use such tools to connect, for all types of activities.

Meta wants the metaverse to be the foundation of this group, and maybe, through gradual improvement and development, it could be the thing that becomes the essential tool for all forms of digital interaction in future.

But it still has a way to go yet. In its most recent earnings announcement, Meta reported that Reality Labs, its VR development unit, recorded a $3.99 billion operating loss for the periodwhile Reality Labs sales, primarily via VR headsets, brought in $339 million for the quarter, a 50% year-over-year decline.  

Negative press around its costly metaverse gamble has impacted VR take-up, but as you can see, Meta’s still investing in VR development, which it still sees as critical to its next stage.

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But it will likely take a few killer VR applications to bring that vision to life – and maybe, through its Meta Quest showcase event, we’ll get a glimpse of that big VR title that will make VR a more desirable product this Christmas.

We’ll have to wait and see.

You’ll be able to watch the Meta Quest Gaming Showcase on TwitchFacebookYouTube, and in Meta Horizon Worlds on June 1st at 10:00 am PT.

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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