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Meta Launches Centralized Data Privacy and Ad Targeting Controls for Facebook, IG and Messenger

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Meta Launches Centralized Data Privacy and Ad Targeting Controls for Facebook, IG and Messenger

Meta has announced a new update for its Accounts Center tool, which will make it much easier to manage your privacy settings across Facebook, Messenger and Instagram in one place.

The updated Accounts Center will include all of your info from all three apps – including personal details, passwords and security, and ad preferences – in a single place, which will better enable you to review and update your preferences without having to go to separate elements within each.

Enligt Meta:

“For example, you can now easily make your ad topic preferences consistent for Facebook and Instagram accounts by adding those accounts to the same Accounts Center.”

It’s a good way to help users manage their in-app experiences, and it makes a lot more sense to have all of this connected info in one space – though some may also see it as a risk, in that all of your combined info is listed in a single element.

Still, most users have now connected their Facebook and IG accounts anyway, so the technical linking is already in place. This will just make it a little easier to dictate your experiences across each without having to dig into each app’s settings.

Meta’s also updating its ad settings and controls along similar lines, providing more manual input into your experience.

“First, we’re updating our Data about your activity from Partners’ control, which is now called Activity information from ad partners to help people easily understand how their activity sent from other websites and apps is used to power the ads they see. Second, we’re making it easier for people to understand their options when it comes to seeing ads shown by Meta on other apps and websites. Finally, we know people want more control over the ads they see, which is why we’re exploring new ways to give people the ability to see more ads about the things that interest them, in addition to the existing option of seeing fewer ads about things that don’t interest them.

So you’ll have more ways to dictate the ads that you’re shown, and how your data is used for ad targeting, across Meta’s apps.

It’s a handy update, which will make it easier for users to have more influence over their experience. Of course, the next challenge is then getting users to actually review such, but Meta can only add the tools. If users choose to use them or not is out of its hands.

Meta says that the changes will begin to go into effect today, and will gradually be rolled out to everyone with connected Facebook, Messenger and Instagram accounts ‘in the coming months’.

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An Overview of Generative AI [Infographic]

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An Overview of Generative AI [Infographic]

Generative AI is the latest big tech trend, with the latest variations of text and image generators now able to create original content that’s comparable to human outputs, opening up a range of new possibilities.

That’s also freaking a lot of people out, due to concerns that they could be out of the job entirely due to the sudden influx of impressive AI tools. And some, like digital artists, are already feeling the pinch – but it is worth noting that AI systems can only iterate on what’s come before, in order to provide similar content, they can’t come up with entirely original, unique, or even trustworthy material.

‘Trustworthy’ in this context relates to the accuracy of the text data such systems provide, with AI systems known to ‘hallucinate’ answers based on the various data points they can connect to your query. Essentially, you really have to know and understand the topics that you’re focusing on to produce the best results, because you can then view the outputs with a more critical eye, and ensure no mistakes or errors slip through.

In this sense, these tools work best as assistants – and in that context, it’s less about them taking your job, and more about them leveling up your capacity.

To provide more context as to what these systems are, and how they work, the team from Visual Capitalist has put together a basic overview of some of the key generative AI processes that you need to know about as we move into the next stage of the digital era.

Understanding these tools, and their many applications, will soon become a requisite for many roles – and the more you know, the better placed you’ll be.

Time to jump in – check out the fullständig infografik Nedan.

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US state to require parental consent for social media

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Sociala medier i Niger utsattes för en massiv desinformationsattack i februari, har en AFP Fact Check-utredning funnit

Social media. – © AFP Denis Charlet

Utah on Thursday became the first US state to require social media sites to get parental consent for accounts used by under-18s, placing the burden on platforms like Instagram and TikTok to verify the age of their users.

The law, which takes effect March 2024, was brought in response to fears over growing youth addiction to social media, and to security risks such as online bullying, exploitation, and collection of children’s personal data.

But it has prompted warnings from tech firms and civil liberties groups that it could curtail access to online resources for marginalized teens, and have far-reaching implications for free speech.

“We’re no longer willing to let social media companies continue to harm the mental health of our youth,” tweeted Spencer Cox, governor of the western US state, who signed two related bills at a ceremony Thursday.

The bills also require social media firms to grant parents full access to their children’s accounts, and to create a default “curfew” blocking overnight access to children’s accounts. 

They set out fines for social media companies if they target users under 18 with “addictive algorithms,” and make it easier for parents to sue social media companies for financial, physical or emotional harm.

“We hope that this is just the first step in many bills that we’ll see across the nation, and hopefully taken on by the federal government,” said state representative Jordan Teuscher, who co-sponsored the bill.

Michael McKell, a Republican member of Utah’s Senate who also sponsored the bill, said it was a “bipartisan” effort, and praised President Joe Biden’s recent State of the Union address, in which he raised the issue.

Biden last month called on US lawmakers to restrict how social media companies advertise to children and collect their data, as he accused Big Tech of conducting a “for profit” experiment on the nation’s youth.

California has already introduced online safety laws including strict default privacy settings for minors, but the Utah law goes further.

Lawmakers in states such as Ohio and Connecticut are working on similar bills.

Platforms including Instagram and TikTok have introduced more controls for parents, such as messaging limits and time caps.

At Thursday’s ceremony in Utah, McKell pointed to data from the federal Centers for Disease Control and Prevention which he said highlighted the toll social media apps can have on young minds.

“The impact on our daughters — and I have two daughters — it was incredibly troubling,” he said. 

“Thirty percent of our daughters from ninth grade to 12th grade had seriously contemplated suicide. That’s startling.”

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ChatGPT is being used to lure victims into downloading malware

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ChatGPT

Hackers are trying to capitalize on the enormous popularity of ChatGPT to distribute malware, security experts have warned.

A report from cybersecurity researchers CloudSEK has detailed an elaborate scheme that includes stolen Facebook accounts, groups, and pages, malicious Facebook ads, and fake ChatGPT software.

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