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Meta lanserar nya interaktiva alternativ för VR-världar, nästa steg i Metaverse Shift

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Meta lanserar nya interaktiva alternativ för VR-världar, nästa steg i Metaverse Shift

Meta’s taking early steps towards making its VR environments more interactive, with an initial rollout of the ability to invite friends into your Meta Horizon Home environment.

As you can see in this overview, soon, VR users will have a new way to invite their friends to connect in the VR environment, in order to play games, watch video, or simply explore new virtual worlds together.

Som förklarat av Meta:

“For years, Home has existed as a transitory space. Home is the first thing you see when you put on your Meta Quest headset, and a familiar place to return to when you’re done exploring […] With v41, we’re taking a step towards our long-term vision. As part of this update, we’ll begin gradually rolling out the ability to invite friends to your Meta Horizon Home environment and hang out, coordinate your next gaming session, and even launch your group straight into supported multiplayer experiences.”

There’s limited support for multiplayer interaction in VR apps right now, and as you can see, VR avatars still don’t have legs as yet. But this is another step towards Meta’s ultimate metaverse vision, where VR headsets will become a portal to entirely new, entirely immersive social experiences.

It may not seem like it now, as it’s still early days for VR adoption, but eventually, Meta’s hoping that this will become as common a practice as checking your phone, till you don’t even need your phone any more to interact, and you spend all your mobile screen time in VR environments instead.

That still seems far-fetched. Wearing a VR headset for any length of time can get annoying, while there are also issues with motion sickness and other factors that likely limit the amount of time you want to be engaging in virtual spaces. But again, Meta’s making big bets on VR, and the metaverse, becoming the future of interaction, with Zuck and Co. investing billions into the technology that will power the next phase of digital connectivity.

Experiences like this give us a glimpse of what we can expect, and while it is still early, you can start to see the framework of Meta’s metaverse taking shape, with more interactive tools being built in, more collaboration and creation platforms being released, and more avatar customization options being developed to facilitate personalization and identity within the space.

On that front, Meta’s also working on its new photo-realistic avatars, and developing new ways to create more true to life avatar characters for the VR space.

Late last year, Meta showed off its evolving Codec avatars, which are effectively photo-realistic depictions of your physical self, in digital form.

Those are impressive, but the problem lies in creating these depictions, as users need to be filmed within a 360 degree camera rig to facilitate creation.

Or at least, they did.

According to a new report from Upload VR, Meta has now developed a new process which will enable users to create similar photo-realistic avatars via their current mobile device.

Enligt Upload:

“Previously, generating an individual Codec Avatar required a specialized capture rig called MUGSY with 171 high resolution cameras. But Meta’s latest research gets rid of this requirement, generating an avatar with a scan from a smartphone with a front facing depth sensor, such as any iPhone with FaceID. This scanning process takes 3 and a half minutes on average, the researchers claim – though actually generating the avatar (in full detail) then takes six hours on a machine with four high end GPUs. If deployed in a product, this step would likely happen on cloud GPUs, not the user’s device.”

So, there is still a heavy processing load required – but again, we’re seeing the next steps of VR interaction, which will eventually form another layer of the metaverse shift.

It’ll take time, of course, for all of these elements to coalesce, and for VR take-up to reach the point of critical mass. But Meta’s bet is that younger audiences, who are more accustomed to engaging in virtual spaces like Roblox, Fortnite and Minecraft, will eventually welcome these new interactive environments, where they can interact via digital avatars within shared worlds.

Ideally, this would all happen at once, and we’d have a fully-formed VR space right now. But each step will take time, with a key shift being the rapid acceleration of VR take-up as VR devices become the central point of engagement for younger users.

One great game or app could be the catalyst on this front, and when that happens, the metaverse shift could happen faster than you’d think.

It’s not there yet, but the building blocks are being shifted into place.

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Att övertala vem som helst är lika enkelt som den här tekniken bevisad av en ledande psykolog. Det kommer ner till 4 enkla ord

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Att övertala vem som helst är lika enkelt som den här tekniken bevisad av en ledande psykolog. Det kommer ner till 4 enkla ord

You can read this article to find out — but, of course, it’s your choice. Much of what we do in life is an act of persuasion. As a father to two small children, I can tell you that at any moment in my day-to-day life, I am trying (usually failing) to convince the two little ones to do something: …

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Snapchat ger tips om hur du maximerar din plattformsnärvaro

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Snapchat ger tips om hur du maximerar din plattformsnärvaro

Looking to build your organic presence on Snapchat, and maximize your reach and resonance with Snap users?

This might help – this week, Insider got hold of a pitch deck that Snap has been sending to users that have been selected for its ‘Snap Stars’ influencer promotion program.

Snap Stars, as Snapchat describes, are:

"…public figures or creators who bring some of the best and most entertaining content to Snapchat. Through their unique perspectives, Snap Stars give their audiences unprecedented access into a diverse and global set of interests, including the arts, beauty, news, gaming, music and more.”

By joining the program, Snap Stars are eligible to have their content featured across the app, and once creators are accepted into the program, Snapchat provides them with a range of notes on how to make more effective, app-specific images and clips.

Enligt Insider, those tips include:

  • Focusing on ‘day in the life experiences’ by posting 20 to 50 Snap stories a day, so that subscribers are engaged for longer
  • Posting directly to the Snap Map, a feature that allows Snapchat users to see each other’s location, so that users who aren’t subscribed can easily discover your content
  • Making a strong ‘tile’ on your feed, which is the most recent Snapchat photo or video taken
  • Captivating viewers in the first one to three snaps so they watch the whole story
  • Encouraging non-subscribers to subscribe a few times a week, and subscribers to turn on story notifications
  • Using captions, since a lot of people watch stories with sound off
  • Balancing commercial content with authentic personal content

So, that’s a lot – 20 to 50 Snaps every day is a big commitment, and it’s likely going to be hard for most people or businesses to provide consistently entertaining content at that scale.

But as with all social platforms, maintaining consistency, and building presence is important, and showing up is a big part of that. As such, it’s not surprising that Snap’s pushing regular posting. But even then, it’s a lot.

And do people really like that ‘day in the life’ stuff – like ‘Going to the shops’, ‘At the shops’, etc.?

I’ve seen many wannabe Snapchat do this, and it feels like overkill – but I guess, if you’re entertaining, and you know the platform, that could help to further ingratiate your profile with your audience.

Posting direct to the Snap Map is another interesting tip, which could help to improve discovery, while managing how your profile appears in the app is another opportunity to get attention.

Most of the tips here are pretty straightforward, and what you’ve likely read before. But the output rate that Snap recommends is significant.

Then again, this is for users that Snap wants to turn into platform-specific influencers, so it may not relate to people not in that category. Still, some interesting food for thought.

Time to start Snapping your every activity throughout the day.

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LinkedIn lägger till ett nytt alternativ för att dela ett inlägg med flera medlemmar samtidigt

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LinkedIn lägger till ett nytt alternativ för att dela ett inlägg med flera medlemmar samtidigt

LinkedIn has added a new option to forward a LinkedIn feed post to multiple members at once, while you’ll also now be able to create a new group message when forwarding a post.

As you can see in this sequence, you’ll now be able to select multiple recipients when sharing a LinkedIn post, with the capacity to either forward the post to each member separately, or create a new chat group with the selected users. You can also add a personal note to your message to include your own thoughts or points.

It could be a good way to spark more in-depth discussions in the app, and encourage engagement, while you could also use this to introduce connections to each other over shared interests.

With more social media interactions switching to DMs, every platform is now working to optimize DM sharing, and provide additional ways to lean into more private engagement behavior.

LinkedIn also recently added new DM tagging options, to help categorize your messages, along with itsFocused Inbox’ approach, which separates your Inbox messages into ‘Featured’ and ‘Other’ folders, which can also help to streamline engagement.

LinkedIn recently reported that conversations in the app are up nearly 20% year-over-year, which is why it’s now looking to improve its DM options, and facilitate even more of these conversations.

And again, the broader usage shift has seen more and more people shying away from public posting, and the angst that can come with it, to enclosed group sharing – which LinkedIn is looking to better facilitate with this update.

LinkedIn’s rolling out the new multi-forwarding option to all users from this week.

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