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Meta Outlines Advancing Process for Creating Realistic Digital Avatars for the Next Stage of Connection

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While Meta has grand dreams of a metaverse future, where all of us will be interacting in wholly digital environments, and where we can be and do anything in entirely immersive worlds, there’s one significant impediment to that process at it stands right now.

Can you guess what it is?

Apparently, the metaverse renders legs obsolete. And while the current avatars are also functional, in a basic sense, if Meta really wants to get people engaging with digital items, like clothes and other customization elements, to make people more aligned with their virtual identity, it’ll need a better creation process, so that you can build the representation that you choose – down to the shoelaces in in your virtual sneakers.

Which is where this new development comes in.

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As you can see in this new video, posted by Meta CEO Mark Zuckerberg, Meta’s currently developing new technology that would enable the creation of more customized digital recreations which simulate actual human movement.

That could go a long way towards building truly personalized and representative avatars, which Meta’s also developing via its Codec Avatar tech.

As you can see in this example, which Meta shared last year, the ultimate goal is to enable users to create fully realistic versions of themselves for use in virtual worlds, which would include legs and full gesture mapping.

If, of course, they choose. Via the same process, you would also be able to edit your look and change your digital self to suit your own expression. But the base concept is that you will have almost endless customization options available, which will enable you to conduct virtual activities with a fully-formed representation of yourself, customized as you choose, and eventually, fitted out in digital clothing, the same as you would purchase clothes in a physical store.

That’ll open up a range of new opportunities for eCommerce, in terms of both selling real items (as you’ll be able to see how they look on you before you buy) and digital items, which will be the expansion of the early NFT push.

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While there’s a level of excitement about NFT profile pictures online, the true future of digital items is not in these cartoonish images, but more in virtual items, like digital clothes, that you can buy and sell, and take with you to other elements of the metaverse as you see fit.

Customizations like this have already proven popular in existing metaverse examples, with platforms like Roblox and Fortnite generating significant revenue from in-game customization options.

Fortnite Item Shop

Users buy the digital outfits, or ‘skins’, that they want to use to represent themselves in these game worlds – but at present, their usage is restricted to each individual property. The ultimate goal of the metaverse is to create a network of interoperable environments, where you’ll be able to take these customizations with you – so if you choose to dress up as a banana character in Fortnite, you could then hop into a work meeting in the same character design.

These advanced creation tools from Meta are another step in that direction, and it’s interesting to consider the scope of possibilities they could facilitate in this respect, and where such developments will get to over the next ten years.

Which is the timeframe that Meta’s outlining for its metaverse shift. While many are looking to get in early, and be pole position for the next tech development, the reality is that these systems will take time to formulate, and become more accessible for everyday users.

As a basic example – for an accurate avatar system to work, and create a fully customized depiction of you in 3D, you’ll need to scan yourself within a digital camera room, like the one in the Meta video above.

That, eventually, could be another element of Meta’s retail stores, the first of which was opened in California earlier this month.

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It’s not there yet, but as Meta looks to expand its physical store network, it could also, eventually, add in VR scanning booths where users will be able to capture their virtual self for these advanced avatars.

It’s still some way off, but you can see where these developments are headed, which could have big implications, in a range of ways.

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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