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Meta Publishes First Ever Human Rights Report, Examining Key Policy Stances and Evolution

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Meta has today published first annual Human Rights Report, which takes a deep dive into how the company is working to address potential human rights concerns, stemming from its products, policies and business practices.

The 83-page overview looks at how Meta is working to align with human rights principles in its various product decisions and developments. Those principles include the right to freedom of expression, the right to privacy, the right to equality and non-discrimination, child protection, and more.

It’s an interesting look at the efforts Meta has made on these fronts, which is essentially a summary of its various policy updates and shifts. You can read the full report here, but in this post, we’ll take a look at some of the highlights.

First off, Meta outlines its key mission, which may raise some eyebrows among skeptics:

Meta’s mission is to give people the power to build community and bring the world closer together. We seek to advance our mission in a manner consistent with the promotion of humanity’s fundamental rights: freedom of expression, privacy, non-discrimination, and more.”

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I’m not sure that people outside of Meta would agree that these are the company’s driving principles, but that’s what Meta’s going with here as the main drivers for its actions.

Not, like, profits and growth at all costs. Those don’t rate a mention in this context. 

In this respect, the report feels somewhat disingenuous, as these are clearly significant drivers of the company’s actions. But given the focus of this specific report, it makes sense that it’s steering away from these alternative motivators as it looks to highlight the good work that it’s doing to better protect human rights.

The report provides an overview of Meta’s various developments in improving its policies, in alignment with human rights principles.

Each section provides an in-depth look at key human rights stances, and how Meta has moved to align with such through its evolving approach.

Meta human rights report

It also looks at how Meta is now integrating these same elements into its development of new technologies, like VR and the metaverse.

Meta human rights report

The report also looks at how Meta has managed various major incidents, like the US Presidential election, as well as elections in Myanmar and the Philippines, and the COVID-19 outbreak.

It’s an interesting look at Meta’s various policy shifts, and how it’s sought to evolve its processes in line with community need. And really, the main purpose of the report is accountability, and ensuring that Meta keeps these principles in mind as it goes about building its business.

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In this respect, it’s a good overview of the various challenges the company has faced, and how it’s dealt with each. Which could be a good way to get a feel for what exactly Meta has done, amid persistent criticism of its lack of action.

It’s interesting to consider how we got to this stage, where social networks like Facebook have become so influential, on a global scale, that they need to report their adherence to human rights principles. What was once a trending app among teens has now become one of the most significant connection platforms in the world, and with that comes great responsibility in terms of ensuring users are safe, and that key principles like these are upheld, in all applications.

Meta clearly doesn’t always get this right, but this document provides some valuable insight into the depth of its efforts to address such concerns.

You can read Meta’s full Human Rights Report here.

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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