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Meta Publishes New Guide on Landing Page Best Practices

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Meta Publishes New Guide on Landing Page Best Practices

Getting users to click on your promotion is one thing, but how you get them to take the next action is the real key to conversion, and in this respect, your landing pages play a critical role, and you need to get them right in order to maximize your opportunities.

So how do you ensure that you’re getting the most out of your landing page efforts, and aligning with prospective customer expectations when they do take that first step?

That’s what the latest guide from Meta is all about, with Meta’s Consumer Growth Consulting team partnering with Branding Brand to analyze 500 landing page experiences to glean key insight into what works, what doesn’t, and what makes people more inclined to continue along the purchase funnel.

Though Meta calls them ‘destination pages’:

“As Meta and user experience experts at Branding Brand conducted research and began classifying the different types, we determined that it was much more accurate to broadly refer to these as “destination pages,” since landing pages are just one type.”

So any reference in the report to ‘destination page’ means ‘landing page’ in more common context.

The 33-page guide includes a range of valuable insights and notes, including key pain points and how to fix them:

Meta notes that the three key elements that landing pages need to deliver on are ‘Speed’, ‘Answers to common questions’ and ‘Mobile-friendly interfaces’, with a range of insights and tips on how to address each within your approach.

The guide then explores ‘The Three C’s’ of landing page effectiveness.

Meta landing page guide

Each element includes an in-depth breakdown, along with examples and notes on how you can update your approach in line with user requirements.

Meta landing page guide

There’s also a handy checklist element at the end of the guide, which provides pointers on how to improve each element in line with Meta’s findings.

Meta landing page guide

This is a really valuable overview, with a range of important notes and elements to keep in mind, with actionable notes like this to help improve your efforts.

Meta landing page guide

Some of the tips may seem obvious, but others you may not have considered, and it’s worth taking the time to read through the recommendations to ensure that you’re maximizing your opportunities with your landing – or ‘destination’ page – results.

Worth a look for all digital marketing pros.

You can download Meta’s full ‘Stick the landing’ landing page optimization guide here.

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Podcast Marketing Statistics for Businesses [Infographic]

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Podcast Marketing Statistics for Businesses [Infographic]

Podcasts have become an increasingly popular content format, providing on-demand, topical material covering virtually any subject that you can think of.

Indeed, according to estimates, over 130 million people will listen to podcasts monthly in the US this year, which could also provide significant opportunities for marketers to tap into this captive audience, and reach them with relevant ads and offers.

If you’re considering getting into podcasting or podcast advertising, this will help. The team from Spiralytics have put together a collection of podcast consumption stats and notes, which could help guide your thinking around the format.

Check out the full infographic below.

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17 Content Options for Each Stage of the Sales Journey [Infographic]

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17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

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Meta svävar med de flesta under decenniet och tillför $100 miljarder i värde

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Meta Soars by Most in Decade, Adding $100 Billion in Value

Correction: February 2, 2023 This article has been revised to reflect the following correction: An earlier version of this article misstated how much Meta expected to spend on its deal with the virtual reality start-up Within. It is $400 million, not $400 billion. Meta’s stock surged on Thursday …

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