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Meta Shares New Hints at the Next Stage of its Metaverse Development

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Meta Shares New Hints at the Next Stage of its Metaverse Development

While Meta’s grand metaverse vision is still a little too far off in distance for everyone else to make out just yet, it is making progress, and advancing its VR tools, which will eventually form the foundation of its next stage.

Meta shared some new VR elements earlier this week, with in-car VR usage, and the expansion of members-only Horizon Worlds. And today, Meta chief Mark Zuckerberg has shared another significant step, with users now able to customize their home environment within Meta Quest, so you can set your own preferred destination for your home setting.

Which, much like in-car VR and Horizon groups, may not seem like a big deal in itself. But it’s the expanded potential of these elements that’s of most interest.

As noted by Zuckerberg (via his Instagram Broadcast Channel):

“With AI, soon you’ll be able to generate anything you want [for your VR home base].”

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This is the next level of Meta’s generative AI plans – not only is Meta exploring how to integrate generative AI tools into the functions you already use on Facebook and IG, but it’s also looking to simplify VR environment creation, which could be a key step in building more interest in the experience.

Thus far, Meta’s VR environment has left a lot to be desired, while the requirements for building VR experiences are so technically heavy that only high-end developers with both the experience and resources can build such, limiting personalization and interactivity.

But what if you could simply speak things into existence in VR worlds? What if you could say ‘I want a basketball court in space, with flaming basketballs to play with’, and Meta’s generative AI tools could build that experience for you, with no coding knowledge required?

That could open up a range of new possibilities, which could be the spark that Meta needs to generate more interest in its VR offerings.

Again, we’re not at that stage just yet, but with the emergence of generative AI tech, Meta is now working towards this, and building systems that will facilitate more creative, interactive VR visions, which could lead to that next-level experience.

On a related front, Meta also shared some new developer insights into its generative AI work at its AI Infra @ Scale event today, where various Meta engineers and internal experts provided new overviews of projects like its Research SuperCluster for large-scale development, its new data center to support AI tools, and its first-generation, custom silicon chip, which Meta has designed to power its AI recommendation systems.

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Mark Zuckerberg holding a Meta AI chip

Those AI systems will facilitate algorithmic improvements, as well as the aforementioned generative tools in its main apps. But they’re also being built with the next stage of VR in mind, which could fast-track creation of a new, personalized, customizable metaverse experience.

Interest in VR has ebbed and flowed over the years, as the technology has advanced, giving us amazing new glimpses of what could be. But those flashes have generally been short-lived, with VR still very much an in-development space.

But with more kids interacting within game worlds, like Fortnite and Roblox, and learning to engage via avatars, in what could already be considered self-contained metaverse experiences, it stands to reason that this could well be the future of digital connection – and if Meta can provide simplified, streamlined VR creation tools, that could be a huge step for the process.

It’s not going to happen overnight, but Meta is on track to invest $16 billion in its metaverse projects this year alone.

That money’s not just vanishing into thin air, and soon, we may get a clearer view of the metaverse concept that Zuck sees in his head.



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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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