Ta kontakt med oss

SOCIAL

Meta berättar för amerikanska förlag att de minskar finansieringen för innehåll på fliken Nyheter

Publicerad

Meta Tells US Publishers That its Cutting Funding for News Tab Content

Amid rising costs, and an increasingly uncertain ad market, Meta has begun informing US news publishers that it will not renew exclusive content deals with them, as it shifts away from its dedicated News Tab strategy.

Som rapporterats av Wall Street Journal:

"Meta has begun telling publishers in the US that it won’t renew contracts to feature their content in its Facebook News tab, according to people familiar with the matter […] Meta had signed up a host of publishers in recent years, including deals worth tens of millions of dollars with news organizations such as The Wall Street Journal, the New York Times and the Washington Post.”

In total, those deals are believed to be worth more than $100 million, with all of that going straight back to news publishers, providing a key lifeline, in many respects, amid the broader ad market downturn.

Now, those publications will have to find new ways to prop up their businesses – though interestingly, Meta will be maintaining payments to news publishers in the UK, France, Germany and Australia, where, at least in some cases, these payments have been enshrined into law as part of deals to secure a level of revenue share with local publishers for the use of their content.

The most high-profile example of this is in Australia, where Meta actually blocked local news outlets entirely at one stage due to a dispute over its obligation to share revenue with them, as outlined in the Australian Government’s new Media Bargaining Code.

Meta's stance on this was that it should not have to pay ‘for content that the publishers voluntarily place on our platforms and at a price that ignores the financial value we bring publishers.’

Annons

And Meta’s right – Australia’s Media Bargaining Code, which powerful local publishers had lobbied for, significantly over-values the benefit that news publishers provide to Meta and its apps.

But eventually, a deal was established, which now means that Meta needs to uphold these payments as part of its ongoing obligations in the region.

Which could make backing out of its News tab entirely a difficult proposition, and Meta has said that its dedicated News content feed will remain, even with this change in funding structure.

But US publishers don’t have the same policy backing as other regions – and you can bet that Meta will also be looking to reduce other elements of funding for news publishers and journalists, which had been a significant focus in recent times (note: Meta’s also pulling support for its Bulletin newsletter platform, which it launched in April last year).

With its massive investment into the metaverse stacking up, the company’s looking to rationalize wherever it can.

Meta lost $2.8 billion on metaverse-aligned investments in the most recent quarter, while the company’s net income is at the lowest level that it’s been for two years.

Meta Q2 2022

That’s why Zuck and Co. are implementing various cost-cutting measures, including staff cuts, scaling back of in-app features (like social audio) and the abandoning of secondary projects including its smartwatch experiment and consumer Portal devices.

In some ways, this is uncharted territory for the company, which has thus far only seen growth, and it’ll be interesting to see how it adapts to tougher market conditions, and what that then means for its short-term strategies.

But what we know right now is that anything not directly connected to boosting user engagement, or the metaverse shift, is likely on the chopping block.

Annons

How long that lasts, and how far it reaches, will be dependent on broader market trends.

Källlänk

SOCIAL

WhatsApp lanserar "samtalslänkar" för att bättre underlätta gruppljud- och videochatt

Publicerad

WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

WhatsApp has announced the launch of a new Call Links feature, which, as it sounds, will enable you to share a link to invite others to join a group chat in the app.

As you can see in these examples, you’ll now be able to create dedicated URL länkar for WhatsApp group video and audio chats, which will make it easier for others to join the discussion in the app.

When available (the option is being rolled out this week), you’ll be able to see the Call Link option within your ‘Calls’ tab, enabling you to create a shareable link to get people into your chats.

It could be an easy way to help enhance community connection, and facilitate engagement, while brands could also use the option to better connect with influencers and advocates, in a more direct, intimate way.

For example, you could run an exclusive chat to discuss your upcoming product launch, or seek feedback on potential updates. Meta’s says that it’s also working on secure, encrypted video calling for up to 32 people as well, so there could soon be a range of ways to use the option as a means to spotlight specific audience segments and engage with them direct.

And with more engagement switching to messaging tools, that’s definitely worth considering.

Indeed, as part of a recent product announcement, Meta CEO Mark Zuckerberg noted that:

Annons

"Most people use feeds to discover content and use messaging for deeper connections.”

As such, it may be time to start considering how you can lean into this shift, and better align with how users are now connecting, in order to maximize community and engagement.

Feeds are increasingly being overtaken by entertainment, so if you want to tap into the connective benefits of the medium, that may no longer be the place to be to reach your fans.

Messaging, and messaging groups, could be an important consideration going forward, and these new tools provide more options on this front.



Källlänk

Fortsätt läsa

MISSA INTE NÅGRA VIKTIGA NYHETER!
Prenumerera på vårt nyhetsbrev
Vi lovar att inte spamma dig. Avsluta prenumerationen när som helst.
Ogiltig e-postadress

Trendigt

sv_SESvenska