Connect with us

SOCIAL

Microsoft Plans to Integrate ChatGPT into its Bing Search Engine

Published

on

Microsoft Plans to Integrate ChatGPT into its Bing Search Engine

Microsoft’s Bing could soon be back in the game, with the tech giant planning to integrate AI-powered ChatGPT into its search engine, which would then enable users to conduct conversational searches in the app.

ChatGPT has quickly become the poster child of the AI shift, with the system able to answer complex queries, as well as follow-up questions, in plain English responses, quickly and (mostly) accurately.

That’s sparked concern about the impact that it could have on academic institutions, with the system able to pump out essays and summaries of virtually any text that it can access. But a more practical value for the process could be in search, and enabling people to simply ask questions – like ‘what should I pack for a holiday in Australia in June?’ – and have ChatGPT provide an overview, including a full list that you can use to plan and action.

As such, it makes sense for search engines to be eying its potential, with Microsoft, which is an investor in ChatGPT creator OpenAI, being the first to jump on the trending tool, in an effort to integrate conversational queries into its search engine.

Of course, Google is also considering its options on this front. The search giant, which has been developing its own AI models for years, has said that it won’t be looking to integrate conversational AI as yet due to the potential of ‘reputational risk’, with the results produced by the initial ChatGPT research preview amplifying both inaccuracies and biases at times.

Advertisement

Those flaws are still being worked out, and as more people try the ChatGPT system, more of these types of errors are being corrected. ChatGPT is also restricted in the data that it can reference (OpenAI notes that it has limited knowledge of events after 2021), while the shift to a different mode of search could have major impacts on Google’s current business model, which may be another reason why the company is hesitant to move too quickly on this front.

Essentially, moving to a conversational, ‘Q and A’ type search and discovery process could provide a better user experience, but it would also reduce the amount of web traffic driven by search providers. With ChatGPT, there’s little need to actually go to the website itself, as the system provides the full answer for you. Which can be extremely handy, but with no referral link, the only site that benefits from this interaction is ChatGPT itself.

That’ll reduce ad revenue, as you won’t have top search results to highlight, as such. And unless paid results can be built into ChatGPT responses – which, in itself, seems like a risky proposition – that could force a significant change in search engine revenue models, and SEO processes.

I mean, how do you optimize your website for ChatGPT response? Right now, Google ranks websites based on its own complex algorithmic formula, which takes into account thousands of data points to highlight the best, most relevant search matches for each query.

But if ChatGPT becomes the prevailing search system, how will it rank results moving forward?

People will still ask it questions like ‘what’s the best shampoo for curly hair?’, but the algorithmic matching behind those results will be impacted by the reduction in direct traffic as a result of ChatGPT showing you the results in-line, as opposed to driving you towards relevant website links.

Advertisement
ChatGPT example

The system could force a major change in thinking around search optimization, while also likely causing a widespread drop in website traffic overall, as the entire discovery process will often be confined to a ChatGPT chain (i.e. follow-up questions to the above could be around price, availability, all asked as follow-up questions, as opposed to visiting another website).

The implications are big, and it’ll be interesting to see how Microsoft looks to merge ChatGPT functionality into Bing – and how Google then responds.

According to The Verge, Microsoft is hoping to launch the integration before the end of March.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

SOCIAL

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

on

By

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

Advertisement

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SOCIAL

Catering to specific audience boosts your business, says accountant turned coach

Published

on

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

Advertisement



“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SOCIAL

Instagram Tests Live-Stream Games to Enhance Engagement

Published

on

Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

Advertisement



Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending

Follow by Email
RSS