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Mr. Beast Takes the Top Spot in Forbes’ 2021 YouTube Earners List
It’s been coming for a while, and in 2021, it finally happened. According to Forbes’ annual listing of the highest-earning creators on YouTube, Jimmy Donaldson – aka ‘Mr. Beast’ – now leads the way, after raking in an estimated $54 million from his YouTube content throughout the year.
Donaldson takes the crown from Ryan Kaji, the now 10-year-old YouTube toy unboxing sensation, who’s lead the Forbes top earner list for the past three years running.
The top YouTuber earnings overall actually saw a big jump in 2021 – as explained by Forbes:
“Altogether, the YouTubers collectively earned about $300 million in 2021 – another record amount – up 40% from a year earlier, mostly propelled higher by increasing views on their YouTube channels and the ad revenue they generate from those videos. Around half their earnings come from that ad revenue. To pad their pay further, all these stars have branded merchandise lines. And they variously dabble in generating additional revenue from Twitch, Snap, Facebook, podcasts, NFTs – even hamburgers.
It’s worth noting that these are not official earnings numbers – Forbes uses a range of sources to formulate its estimates, including data from Captiv8, SocialBlade and Pollstar as well as interviews with industry insiders.
So the numbers here are not definitive, as we can’t know for sure how much each creator has brought in. But based on these combined research sources, the top 10 YouTube earner list for the past year is:
1. MrBeast – $54 million
Best known for his highly elaborate videos, and massive giveaways, Mr. Beast took some major steps in 2021, including launching his own chain of fast-food delivery outlets across the US and Canada.
2. Jake Paul – $45 million
The social media influencer turned boxer, Paul remains a divisive figure for many. But no matter how you feel, he’s clearly doing something right.
3. Markiplier – $38 million
Gaming creator Markiplier continues to see huge success, with his 31.5 million channel subscribers tuning into his increasingly creative, and original content.
4. Rhett & Link – $30 million
The YouTube OGs, Rhett and Link are currently preparing to launch Season 21 of their show ‘Good Mythical Morning’, which has run for more than 2,000 total episodes thus far.
5. Unspeakable – $28.5 million
Primarily a Minecraft content creator, Nathan Graham has been expanding his content into more elaborate, real-life set-ups, which has propelled his success to new heights.
6. Like Nastya – $28 million
Seven year-old Nastya Radzinskaya is the youngest creator in the Forbes list, with her channel content focusing on toy reviews and activities for kids.
7. Ryan Kaji (Ryan’s World) – $27 million
The former child king of YouTube, Kaji has dropped down the list in 2021, but remains hugely popular, with his toy unboxing videos keeping youngsters entertained around the world.
8. Dude Perfect – $20 million
The Dude Perfect team formulate unique sports challenges, and have more recently taken to adding celebrity cameos and partnerships to boost their content.
9. Logan Paul – $18 million
The other Paul, who’s now a retired boxer himself, remains a highly influential figure, and in many ways highlights the value of creating a persona that people can align with throughout their own life. Though his luck did take a turn recently (see below). Worth noting too, Paul originally rose to fame on Vine.
10. Preston – $16 million
Finally, making up the top ten, Preston Arsement has gained a massive following for his gaming videos, which once again underlines the significant of gaming in modern web culture.
It’s interesting to note the top trends, which are not based on views, so these are not the most-viewed channels, necessarily. But they are the creators that are beat monetizing their efforts.
If you’re looking to get a better understanding of YouTube, and what resonates with audiences, these creators can provide some key guide notes, while they also highlight the opportunities for revenue generation as a result of online content.
Which is definitely not easy, but it is worth noting the success of these stars, and learning from their channels to build your own online video approach.
You can read Forbes’ full top ten YouTube earners listing for 2021 here.
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SOCIAL
Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?
In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.
The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.
According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.
Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.
Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.
The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.
This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.
Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.
As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?
Only time will tell.
SOCIAL
Catering to specific audience boosts your business, says accountant turned coach
While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.
When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.
“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.
Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.
“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â
“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.
“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.
Watch the video for more of Sandra Parker’s biggest lessons.
SOCIAL
Instagram Tests Live-Stream Games to Enhance Engagement
Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.
As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.
That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.
Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.
That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.
Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.
Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.
We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.
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