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Musk Gains More Data on Twitter’s Bot Presence, Dorsey Weighs in on Twitter’s Current State

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Elon Musk Sells of Tesla Stock in Preparation for Possible Twitter Deal

I get the sense that the judge overseeing the upcoming Twitter vs Elon Musk trial really doesn’t care for Elon all that much.

With the trial set for October, in which Musk will seek to exit his $44 billion Twitter takeover bid, on the grounds that Twitter has lied about the presence of bots and spam on its app, Musk and Twitter are now in the evidence-gathering stage, as they look to formulate their respective cases in the process.

This week, Musk and Co. had what appeared to be a win, with former Twitter Security chief Peter ‘Mudge’ Zatko leveling a range of accusations against the company, including the suggestion that Twitter has indeed deliberately lied about the presence of bots and spam in the app.

Musk himself seemed pretty happy with Zatko’s revelations – though whether they’ll actually make any difference, in relation to Musk’s legal case, is up for debate.

Though it seems unlikely, with Twitter noting that the original terms of the deal include the provision that its bot/spam numbers are estimates, not stone-clad data points, which Musk agreed to when he signed the original document.

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That means that Musk and his team will probably still need to find another way out – and this week, Musk’s team had another minor win, with the judge in the case ruling that Twitter has to provide more insight into how it assesses its bot/spam counts.

Musk and Co. asked for a range of data points on the accounts that Twitter has assessed in the past, and the judge ruled that Twitter does have to provide some additional info.

But there was also this:    

Chancellor Kathaleen McCormick of Delaware’s Court of Chancery said many of Musk’s data demands were “absurdly broad,” amounting to trillions of data points that “no one in their right mind has ever tried to undertake such an effort.”

Throughout the exploratory process, McCormick has seemed largely unsympathetic to Musk’s position, as Twitter has presented its legal case. After viewing Twitter’s original case notes, McCormick ruled that the case trial would be expedited to 5 days in October, which is much shorter and faster than Musk’s team had pushed for.

That could reflect the view that Twitter is on steadier ground, in a legal sense (though Twitter had pushed for a September trial date), with the complexities that Musk and Co. have presented failing to shift the needle, at least at this stage of the process.

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But now, Musk will get more data, while Musk is also seeking to sit down with Zatko to discuss his revelations, in the hope that this too will help to solidify his case.

It doesn’t seem like it’ll add a heap of legal weight to Musk’s claims – but then again, Zatko’s testimony does cast more doubt over Twitter’s internal processes, while the pending fines as a result, which could be in the billions, may also be grounds for dismissal of the takeover agreement, based on  Material Adverse Effect (i.e. an unforeseen change in the situation which alters the make-up of the original agreement).

But probably not. We’ll just have to wait and see.

On another front, former Twitter CEO Jack Dorsey awakened from hibernation this week to share some of his usual, faux-philosophical thoughts on how things are going for the app.

In response to a tweeted question about whether Twitter has turned out the way that he wanted, Dorsey said that his biggest regret is that Twitter became a company in the first place.

Dorsey – who’s made millions from selling Twitter stock – has a new, revisionist perspective: that Twitter should actually be a protocol instead, which would operate more like email, and would not be owned by a company or state.

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Which is stupid, and makes no sense for various reasons – while it’s also worth noting that Dorsey has previously said that his ‘biggest regret’ is:

So, basically, Jack Dorsey has a lot of regrets, which reflects both his fickle nature and his philosophical flexibility, which will change again next time you ask him.

In other words, don’t ask Jack. Going on remarks from those who worked at the company during his tenure, he wasn’t around much either way.

So, things are still pretty tense, still pretty chaotic in the Twitter/Musk stakes, with the latest accusations probably not helping Musk’s case, but definitely not helping Twitter itself in any way either.

Which is the next big question – what happens to Twitter after the trial in October?

If Musk somehow does win, and wriggles out of his takeover bid, Twitter will be left with a huge mess to clean up, and not much money with which to do it, while if Musk loses, he’ll be taking over a company that he publicly fought tooth and nail to get away from, which is probably not ideal situation for the staff that are left behind.

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And then, again, will come the potential fines based on Zatko’s testimony, while Twitter’s share price, you would expect, will also be in free fall – because clearly, even Elon saw something in the app’s documentation that made his flip on the app.

Basically, in three months time, we’re going to be looking at Twitter a lot differently. And it probably won’t be for the better.

The five-day Elon vs Twitter trial is scheduled for October 17th



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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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