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New App Churns Out Customizable Examples of Viral LinkedIn Posts

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New App Churns Out Customizable Examples of Viral LinkedIn Posts

Okay, we’ve all seen the now infamous ‘crying CEO’ LinkedIn post, to the point where it almost feels cruel to keep highlighting it specifically.

The post, which has garnered major media attention, has once again shined a spotlight on the cringe-level of LinkedIn posts, which often feel so artificial, so staged, that they go against the ethos of social media entirely, with the focus clearly on generating likes and engagement, as opposed to sharing anything of actual substance.

(Though the true ‘ethos’ of modern social platforms is probably up for debate)

But if you can’t beat them, you may want to join them – and if you do want to join the ranks of LinkedIn ‘thinkfluencers’ in sharing your purportedly deep thoughts on the latest happenings, this new app could be for you.

As you can see in this image, developer Tom Orbach has created a new ‘Viral Post Generator’ for LinkedIn, which uses machine learning, based on thousands of viral LinkedIn posts, to provide you with customized LinkedIn thought pieces, attuned to your inputs.

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To generate your own thought-provoking LinkedIn post, you simply add in what you’ve done, and the inspirational advice that you want to share. You then select the ‘cringe level’ you want for your post.

LinkedIn Viral Post Generator

The app will then spit out a viral LinkedIn post, based on the many other examples that the tool has morphed into templates.

LinkedIn Viral Post Generator

It’s concerning how accurate it is, how similar the posts it churns out are to actual LinkedIn updates. You can also keep re-running the app as many times as you like to find the perfect post, which you can then screenshot and share, which includes clear ‘ViralPostGenerator’ tags. Though you could also directly copy the text to LinkedIn to assist in your mission to become the next thought leader in the app.

Which probably won’t make LinkedIn too happy, given it’s currently on a mission to amplify the top creators in the app. Many viral LinkedIn posts already get replicated and re-posted, so using this app may actually be better than the current process that many use, which sees the exact same thing shared over and over again.  

But still, LinkedIn would, of course, prefer originality, not AI-generated think pieces.

But they do look very much like actual LinkedIn posts.

Look, we definitely do not condone the use of automated tools for social media posts, and the rubbish posts put together by this app are clearly for comedic purposes, not actual thought leadership via automation. But I can imagine that at least some LinkedIn users will try it out, just to see what happens, just to see if they do, in fact, gain traction in the app.

I mean, inspiration comes in many forms. Maybe this is just another means to help give somebody the lift they need that day.

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You can check out ViralPostGenerator here.

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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