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New Report Looks at Evolving Consumer Expectations from Brands on Social Media [Infographic]

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The team from Sprout Social have released their latest ‘Social Index’ report, which looks at a range of key trends in social media marketing, and how brands can make best use of social media channels now in order to maximize awareness and connection with consumers.

Sprout’s report incorporates responses from over 1k marketers and 1k consumers, in order to provide perspective not only on what people are looking for from brands online, but also, how marketers are currently utilizing social platforms, and their understanding of these same shifts.

You can download the full, 23-page report (with email sign-up) här, but in this post, we’ll take a look at some of the key points.

First off, Sprout includes a listing of the key things that consumers are looking for from brands on social, which could provide some additional guidance for your approach.

Sprout Social Index Report

Customer service is a key focus point, as further highlighted in this chart:

Sprout Social Index Report

The two key themes here are customer response and engagement, so the message is fairly clear. If you want to make the most of your brand’s social media presence, you need to keep the ‘social’ element in mind, and engage with people, where possible, when they interact with your business.

Social media provides people with a voice, and a means to be heard – and what most want as a result is to know that someone is actually listening. You may not be able to solve every issue and problem, but by simply acknowledging such engagement, and providing customer support and service capacity as required, you could go a long way to helping improve your standing.

Which, going on this next note, is increasingly important:

“Nine out of 10 consumers will buy from brands they follow on social, while 86% will choose that brand over a competitor.”

Sprout Social Index Report

Your social media following is about more than just numbers, and by establishing a clear strategy, in alignment with these points, that could play a key role in boosting your brand, and encouraging purchase activity.

Those actions won’t always be direct, which can make them harder to quantify, but the responses here show that engaging, customer service focused brands, which also produce memorable content, will eventually help to influence shopping activity, based on the relationships they build with their target audiences within social apps.

It’s also worth noting the extended branding benefits, and impacts, of the same. 

Sprout Social Index Report

People are going to share their opinions about your brand on social, while it’s also now the preferred platform for brand queries. Those that have a refined, evolved social strategy, which includes listening, monitoring for key mentions, and providing a responsive, engaged presence, which is also attuned to key trends, will be best placed to capitalize on such, and meet evolving consumer expectations.

Online connection became even more important over the past 12 months, with physical stores shut down, and people seeking ways to stay connected while apart due to COVID-19 restrictions. That’s made people more reliant on social platforms, in a range of ways. These insights underline that shift, and now that these behaviors have become even more habitual, it’s likely that the same trends will hold as we move on to the next stage.

Definitely worth noting in your social media marketing approach.

There’s a heap more insight in Sprout Social’s full ‘Social Index XVII’ report, which you can download här.  

Socialmediatoday.com

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Meta Could be Exploring Paid Blue Checkmarks on Facebook and Instagram

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Meta Could be Exploring Paid Blue Checkmarks on Facebook and Instagram

It seems like Elon Musk’s chaotic management approach at Twitter is having some broader impacts, with more companies reportedly considering lay-offs in the wake of Musk culling 70% of Twitter staff (and keeping the app running), and Meta now apparently also considering charging for blue checkmarks in its apps.

Yes, the Twitter Blue approach to making people pay for verification, which hasn’t proven overly popular on Twitter itself, is now also seemingly in consideration at Meta as well.

According to a new finding by reverse engineering pro Alessandro Paluzzi, there’s a new mention in the codebase of both Facebook and Instagram of a ‘paid blue badge’.

Paluzzi also shared a screenshot of the code with TechCrunch:

That does appear to refer to a subscription service for both apps, which could well give you a blue verification badge as a result.

Mets has neither confirmed nor denied the project, but it does seem, at least on the surface, that it’s considering offering checkmarks as another paid option – which still seems strange, considering the original purpose of verification, which is to signify noteworthy people or profiles in the app.

If people can just buy that, then it’s no longer of any value, right?

Evidently, that’s not the case, and with Twitter already bringing in around $7 million per quarter from Twitter Blue subscriptions, maybe Meta’s looking for a means to supplement its own intake, and make up for lost ad dollars and/or rising costs of its metaverse development.

It seems counter-intuitive, but I guess, if people will pay, and the platforms aren’t concerned about there being confusion as to what the blue ticks actually mean.

I guess, more money is good?

Meta has, in the past, said that it won’t charge a subscription fee to access its apps. But this, of course, would be supplemental – users wouldn’t have to pay, but they could buy a blue checkmark if they wanted, and use the implied value of recognition for their own purposes.

Which seems wrong, but tough times, higher costs – maybe every app needs to start digging deeper.

Meta hasn’t provided any info or confirmation at this stage, but we’ll keep you updated on any progress.



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YouTube Shorts överstiger 50 miljarder dagliga visningar, Meta's Reels dubbelspelningar 02/03/2023

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YouTube Shorts Exceed 50B Daily Views, Meta's Reels Doubles Plays 02/03/2023

Både YouTube Shorts och Meta's Reels görs
framsteg inom den intensivt konkurrensutsatta videoshortssektorn.  

Under Alphabets resultatsamtal för fjärde kvartalet på torsdagen rapporterade VD Sundar Pichai att YouTube Shorts har passerat 50 miljarder
dagliga vyer. Det är en ökning från de 30 miljarder som rapporterades under första kvartalet 2022.

Det är dock fortfarande …



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Podcastmarknadsföringsstatistik för företag [Infographic]

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Podcast Marketing Statistics for Businesses [Infographic]

Podcaster har blivit ett alltmer populärt innehållsformat och tillhandahåller aktuellt material på begäran som täcker praktiskt taget alla ämnen du kan tänka dig.

I själva verket, enligt uppskattningar, över 130 miljoner människor kommer att lyssna på poddsändningar varje månad i USA i år, vilket också kan ge betydande möjligheter för marknadsförare att ta del av denna fångna publik och nå dem med relevanta annonser och erbjudanden.

Om du funderar på att satsa på poddsändning eller reklam för poddsändningar kommer detta att hjälpa. Teamet från Spiralytik har sammanställt en samling statistik och anteckningar om podcastkonsumtion, som kan hjälpa dig att tänka kring formatet.

Kolla in hela infografik Nedan.

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