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Op-Ed: Anti ‘Woke’ idiots don’t even know what the word means. What a surprise

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Posing as satire, misinformation spreads online

Misinformation can spread rapidly on social media under the guise of satire and parody, creating challenges for platforms and fact-checkers – Copyright AFP/File GREG BAKER

The word “woke” came into use at least 5 years ago. It’s now pretty old hat and only used by right-wing media. Conservatives gibber with iilliterate rage when the word is used, particularly on social media. News Corp has made the word a standard addition to headlines .

Being “woke” has been blamed for everything from America losing a basketball game by Trump to the SVB bank failure by “conservative pundits”.

All this proves is that when you plug in the world, you plug in the morons as well. There are several cases of conservatives not even knowing what the word means. Like everything, “woke” is all about the “left” the right invented to scare people who should never have been allowed to leave grade school.

The meaning of the word “woke” is right here. It’s not exactly hard to find. It includes anti-racism, so it must be “left”, mustn’t it? It’s interesting usage, though. There was a queue of people lining up to blame “wokeness” for the SVB bank fail.  

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Consider this elegant logic: Obviously, a $200 billion bank mess in Silicon Valley must be based on leftism. It can’t possibly be anything to do with your lousy debt management, can it?

Let’s just say the opposite of “woke” is “asleep”.

The other side of “woke”

To balance this, there are parts of “woke” which are quite irritating from a progressive perspective. Rewriting old books with new modern contexts is rewriting history to at least some extent. The last thing the world needs is more inaccurate, hyper-euphemized history.

You can make a case for less frightening stuff for kids, but they’re going to grow up sometime. Even conservatives occasionally encounter puberty. …And reality.

It also misrepresents the culture of the times, which was often highly racist. To mute the racism is to pretend it didn’t exist. …Which would fog up the perspective on the historical reasons for anti-racism, wouldn’t it?

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Sexism is another subject. If you rewrote Virginia Woolf’s “A Room of One’s Own” to leave out the sexism, you wouldn’t have a book; you’d have a brochure at best. That would be a true literary atrocity into the bargain.

Comedy is often accused of being too sensitive. No. It’s just being less abusive. Reality is quite abusive enough for most people. However – If you get to the point where a comedian is saying, “It’s great to see all you mammals and associates here tonight”, it’s gone too far.

In practical terms, “woke” just means being aware of issues and trying to do something about them. The polarized opposite means being ignorant of issues and doing nothing about them.

Tough choice.

______________________________________________________

Disclaimer
The opinions expressed in this Op-Ed are those of the author. They do not purport to reflect the opinions or views of the Digital Journal or its members.

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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