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Pinterest Adds Option to Reply to a Comment with an Idea Pin


Following on from Instagram’s addition of the capacity to reply to a comment with a Reels video clip, Pinterest has today meddelat that users can reply to Pin comments with an Idea Pin video, providing similar functionality.

As shown in the above example, now, if you want to add a visual element to your Pin comment reply, you can tap on the three dots menu next to any comment, which will give you an option to ‘Reply with new Idea Pin’. That will then open up the full-screen Idea Pin composer, so you can add more context to your response.

Pinterest reply with Idea Pin

The idea for video replies was sparked by TikTok, which added a video reply option in May last year. And given the increasing engagement with short-form video, it makes sense for Pinterest to align with the trend, and provide more ways for people to use video for engagement and interaction wherever they can.

Pinterest also added Idea Pin Takes back in October, which provide similar capability, though that option is more aligned with enabling users to share their experiences in response to an idea, as opposed to replying to specific elements.

And for brands on Pinterest, Idea Pin replies could be a significant consideration, with the capacity to add explainer videos, personalized video replies to comments, product promos, etc.

There’s a range of ways in which the feature could be used, and as Pinterest moves further and further into video engagement, it provides another way to lean into usage trends, and enhance connection with Pinners.




Brittisk tonåring dog efter "negativa effekter av onlineinnehåll": rättsläkare


Molly Russell was exposed to online material 'that may have influenced her in a negative way'

Molly Russell was exposed to online material ‘that may have influenced her in a negative way’ – Copyright POOL/AFP/File Philip FONG

A 14-year-old British girl died from an act of self harm while suffering from the “negative effects of online content”, a coroner said Friday in a case that shone a spotlight on social media companies.

Molly Russell was “exposed to material that may have influenced her in a negative way and, in addition, what had started as a depression had become a more serious depressive illness,” Andrew Walker ruled at North London Coroner’s Court.

The teenager “died from an act of self-harm while suffering depression”, he said, but added it would not be “safe” to conclude it was suicide.

Some of the content she viewed was “particularly graphic” and “normalised her condition,” said Walker.

Russell, from Harrow in northwest London, died in November 2017, leading her family to set up a campaign highlighting the dangers of social media.

“There are too many others similarly affected right now,” her father Ian Russell said after the ruling.


“At this point, I just want to say however dark it seems, there is always hope.

“I hope that this will be an important step in bringing about much needed change,” he added.

The week-long hearing became heated when the family’s lawyer, Oliver Sanders, took an Instagram executive to task.

A visibly angry Sanders asked Elizabeth Lagone, the head of hälsa and wellbeing at Meta, Instagram’s parent company, why the platform allowed children to use it when it was “allowing people to put potentially harmful content on it”.

“You are not a parent, you are just a business in America. You have no right to do that. The children who are opening these accounts don’t have the capacity to consent to this,” he said.

Lagone apologised after being shown footage, viewed by Russell, that “violated our policies”.

Of the 16,300 posts Russell saved, shared or liked on Instagram in the six-month period before her death, 2,100 related to depression, self-harm or suicide, the inquest heard.

Children’s charity NSPCC said the ruling “must be a turning point”.


“Tech companies must be held accountable when they don’t make children’s safety a priority,” tweeted the charity.

“This must be a turning point,” it added, stressing that any delay to a government bill dealing with online safety “would be inconceivable to parents”.


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