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Pinterest Launches New Board Sticker to Help Drive More Pin Traffic

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Pinterest Launches New Board Sticker to Help Drive More Pin Traffic

Pinterest has added another way to drive traffic from your Idea Pins (the platform’s take on Stories) with a new Board Sticker option, which enables you to highlight a specific Pinterest board via your Idea Pins in the app.

As you can see in these images, shared by influencer marketing analyst Lindsey Gamble, the new Board Sticker is now available to some users in the sticker tray within the Idea Pin creation flow.

Tap on that and you’ll be able to choose from your existing boards to link to, with various display formats for your Board Sticker, which you can then add to your frame.

Pinterest board sticker

That sticker will then link users directly to your dedicated topic board, which could help to highlight more of your Pin content, and drive more referral traffic from those links.

Creators will be able to add up to five board stickers per image, and up to 20 board stickers, in total, within an Idea Pin sequence – so you’re not restricted to a single sticker per frame. Creators will be able to tag any public board they manage, but they won’t be able to showcase private boards, or those created by others.

It could be a good way to highlight specific products, via direct links back to your bigger display of Pins, in order to further highlight your offerings.

Pinterest board sticker

The upfront nature of the display could also help to drive more clicks, and with the holiday season fast approaching, it may be worth mapping out, say, a Christmas gift idea board, which you could then link to in future Idea Pin efforts.

Though it’s not available to everyone just yet. We’ve asked Pinterest for more info on the rollout of the option, and we’ll update this post if/when we hear back.

At present, the option is only available to selected users on iOS.



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‘Stop the hate’ online, UN chief pleads on Holocaust Day

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A person visits the Holocaust Memorial, in Berlin, Germany on January 27, 2023, on International Holocaust Remembrance Day

A person visits the Holocaust Memorial, in Berlin, Germany on January 27, 2023, on International Holocaust Remembrance Day – Copyright AFP Michal Cizek

The UN secretary-general warned of social media’s role in spreading violent extremism around the globe as he marked Holocaust Remembrance Day on Friday, urging policy makers to help stop online hate.

Antonio Guterres said parts of the internet were turning into “toxic waste dumps for hate and vicious lies” that were driving “extremism from the margins to the mainstream.”

“Today, I am issuing an urgent appeal to everyone with influence across the information ecosystem,” Guterres said at a commemoration ceremony at the United Nations. “Stop the hate. Set up guardrails. And enforce them.”

He accused social media platforms and advertisers of profiting off the spread of hateful content.

“By using algorithms that amplify hate to keep users glued to their screens, social media platforms are complicit,” added Guterres. “And so are the advertisers subsidizing this business model.”

Guterres drew parallels with the rise of Nazism in 1930s Germany, when people didn’t pay attention or protest.

“Today, we can hear echoes of those same siren songs to hate. From an economic crisis that is breeding discontent to populist demagogues using the crisis to seduce voters to runaway misinformation, paranoid conspiracy theories and unchecked hate speech.”

He lamented the rise of anti-Semitism, which he said also reflects a rise of all kinds of hate.

“And what is true for anti-Semitism is true for other forms of hate. Racism. Anti-Muslim bigotry. Xenophobia. Homophobia. Misogyny”

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Weird of the Week

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Weird of the Week

What happened when six doctors swallowed Lego heads for science, and the results of Santa’s DNA test. Plus, is Dolly Parton really recording an album with Slipknot?

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De mest besökta webbplatserna i världen – 2023 års upplaga [Infographic]

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The Most Visited Websites in the World - 2023 Edition [Infographic]

Google remains the most-visited website in the world, while Facebook is still the most frequented social platform, based on web traffic. Well, actually, YouTube is, but YouTube’s only a partial social app, right?

The findings are displayed in this new visualization from Visual Capitalist, which uses SimilarWeb data to show the most visited websites in bubble chart format, highlighting the variance in traffic.

As you can see, following Facebook, Twitter and Instagram are the next most visited social platforms, which is likely in line with what most would expect – though the low numbers for TikTok probably stand out, given its dominance of modern media zeitgeist.

But there is a reason for that – this data is based on website visits, not app usage, so platforms like TikTok and Snapchat, which are primarily focused on the in-app experience, won’t fare as well in this particular overview.

In that sense, it’s interesting to see which social platforms are engaging audiences via their desktop offerings.

You can check out the full overview below, and you can read Visual Capitalist’s full explainer here.

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