Ta kontakt med oss

SOCIAL

Pinterest Reports Increasing Usage and Revenue in Latest Performance Update

Publicerad

Pinterest Reports Increasing Usage and Revenue in Latest Performance Update

Pinterest has posted its latest performance update, showing increases in both users and revenue, neither in a major swing, in broader terms, but both, most importantly, pointing upwards once again.

First off, on users – Pinterest added 12 million more users in the quarter, taking it back up to 445 million monthly actives, which is exactly where it was at this time last year.

As you can see, Pinterest saw the most growth in the ‘Rest of World’ category, though it also added 3 million users in both the US and Europe as well. That’s still below the 98 million North American users it had last year, but any growth is a positive, after three periods of decline in its most lucrative market.

Pinterest Q3 2022

This is the key area that Pinterest needs to improve, because while it is growing in other regions, which points to future opportunity, you can see how significant the divide is between the value of US and other users.

Pinterest credits its rising usage to increased video engagement, with video content supply in the app increasing 3x YoY. Idea Pins, its Stories-like option, has been a big winner in this respect, while Pinterest is also looking to latch onto the live-stream commerce trend, which hasn’t taken hold in western markets yet, but could develop into a key opportunity for the commerce-focused app.

That would also open up new revenue pathways – and on that front, Pinterest brought in $685 million in Q3, up 8% YoY.

Pinterest Q3 2022

Pinterest is still in the process of expanding access to its ad tools, with Pinterest ads only recently launched in Argentina, Chile, and Colombia.

That’s obviously a crucial step in maximizing its revenue potential, and it’ll take time to see these increased investments come to fruition.

But they are investments – which Pinterest is also increasing:

Pinterest Q3 2022

The company increased both Research and Development and Sales and Marketing spend, which again, points to coming opportunities, and Pinterest’s confidence in smoother sailing ahead.

Also important:

“In Q3, Gen Z users grew double digits year over year, accelerating from Q2.”

If Pinterest can enhance its appeal to younger users, that could make it a more valuable tool for the latest trends, which could be a big tick in its favor.

Today’s report is also the first under former Google commerce chief Bill Ready, who was appointed CEO of Pinterest tillbaka i juni. And Ready says that he’s pleased with the numbers:

“Despite the challenging macro environment, we are delivering performance and a distinct value proposition to advertisers, reaching users across the full funnel. Through clear focus on increasing engagement that delights our users, we are deepening our monetization per user, and building personalized and relevant experiences that go from inspiration and intent to action.”

Of course, that’s pretty much what he has to say, so no big revelation there, but the trends do suggest that Pinterest is making a comeback, of sorts.

It’s another incline in the roller-coaster that’s been Pinterest’s performance over the past two years.

After seeing a huge increase in activity at the start of the pandemic, with the lockdowns pushing people towards online shopping, many predicted that this would establish a new norm, and that Pinterest, with its focus on being essentially a digital shopping mall, would be a key beneficiary of this new shift.

But as the lockdowns eased, shopping habits largely returned to the norm, and Pinterest’s user count dropped – from a peak of 478 million at the start of 2021, to 431 by the end of that year.

As noted, those numbers are now inching their way back up again, largely due to global expansion, and it’s difficult to now predict what Pinterest’s expected baseline growth and usage stats should be.

Of course, in a wider scope, and based on trends, eCommerce sales are only going to keep rising, which should see Pinterest win out, and have it well positioned to be a key conduit between many creators and customers, all around the world.

The potential in this respect is big, and it is definitely worth taking note of the latest Pin trends and audience behaviors in relation to your business, especially as its audience count continues to rise.

Whether you use it or not, its clear that Pinterest is improving its value for millions of people. And as that continues, that’ll also facilitate all new opportunities, for a range of brands.

Källlänk

SOCIAL

Moore Digital Names Two Executives To Serve Nonprofit Fundraisers 02/07/2023

Publicerad

Moore Digital Names Two Executives To Serve Nonprofit Fundraisers 02/07/2023

Moore Digital, which assists nonprofit clients with fundraising, has named Adva Priso as chief strategy officer and Bonnie Huey as senior vice president of
digital media.

They are joining a team of “more than 70 top digital experts from across the for-profit and nonprofit industries, including strategists,
media planners and …



Källlänk

Fortsätt läsa

SOCIAL

Pinterest Now up to 450 Million Active Users, Posts Solid Numbers in Latest Performance Report

Publicerad

Pinterest Now up to 450 Million Active Users, Posts Solid Numbers in Latest Performance Report

Pinterest has posted its Q4 and full-year earnings for 2022, showing steady increases in both users and revenue, as it continues to build out its various offerings.

First off, on users, Pinterest added five million more active users – most of them coming from Europe – within the final measurement period of last year.

That’s a good sign for Pinterest, which actually lost users in early 2021, after the COVID-induced boom in eCommerce activity of the previous year, which saw the platform post record high usage numbers.

Many analysts and businesses seemed convinced that the COVID boost to online shopping would hold, even after the pandemic ended. That lead to companies like Meta, Google, Amazon and Twitter investing big into commerce solutions – but many of the staff they put on were eventually culled in the most recent round of lay-offs, because once physical stores re-opened, people actually did go back to shopping as normal, as opposed to continuing to rely on online options.

Pinterest felt that the most, but now, it’s steadily building back up again, as it continues to refine its solutions around evolving shopping behaviors. Which includes video content.

Pinterest’s big winner on this front has been Idea Pins, its Stories-like option which presents uploaded video in a swipeable, full-screen display.

Pinterest Ideas Festival updates

The emphasis on this format has helped boost the platform’s appeal with younger audiences, with Pinterest reporting that Gen Z was the fastest-growing demographic on the platform, increasing double digits year over year.

“Gen Z sessions grew much faster year over year than sessions from older demographics, while nearly half of all new videos pinned in Q4 were from Gen Z users.”

Pinterest also says that sessions continued to grow faster than MAUs, an indicator that it’s driving better engagement overall, while it also increased its overall video supply by 30%, another marker of the popularity of Idea Pins.

Because you can’t post video as a native pin anymore, only in Idea Pins (or paid ads), underlining the focus on the format, and Pinterest’s evolving usage.  

On the revenue front, Pinterest posted a 4% year-over-year increase, after bringing in $877 million Q4.

Pinterest Q4 2022

As you can see in this chart, Pinterest’s revenue is climbing steadily, though its revenue splits remain concerning:

Pinterest Q4 2022

Or maybe you see this as an opportunity, with Pinterest still able to potentially eek out a lot more revenue from regions outside of the North American market. Definitely, it’s got some work to do in that ‘Rest of World’ bracket.

But Pinterest is still developing, and is still expanding its ad and business offerings into new regions. So there is, indeed, potential there – yet the size of the gap here is a concern.

Still, there is growth, slowly but surely, and maybe, if you’re a believer, you can see more ways for Pinterest to generate much bigger revenues moving forward.

Pinterest remains focused on shopping, and highlighting relevant products to users, with its ever-evolving recommendation engine providing better content matches to more users every day. It’s also investing in live-stream shopping, a trend that all platforms hope will catch on in western markets, while it’s developing more presentation tools for Idea Pins to capitalize on that engagement.

In combination, these approaches are working – but at the same time, usage growth in your local market may have stalled, going on these charts.

And of course, while overall growth is interesting, what marketers want to know is whether their customers are there.

For this, you can use Pinterest Trends, which enables you to search for the most popular Pin trends by region.

Pinterest Trends

Tap into these with Idea Pins and you’ll likely be on the right path, based on these latest insights from the app.

Källlänk

Fortsätt läsa

SOCIAL

These Guys Are Stupid, And I'm Being Charitable

Publicerad

These Guys Are Stupid, And I'm Being Charitable

Why do some organizations still solicit funds the way they did in the 1960s? You need to take a smarter marketing approach, or you’ll waste money like they do. I’m still getting about two bucks a month in cash from stupid, misguided charities that insist on sending me actual money in the mail. I get …

Källlänk

Fortsätt läsa

Trendigt

sv_SESvenska