SOCIAL
Pinterest Shares Key Wedding Search Trends Ahead of Wedding Season
Tis the season for weddings, and Pinterest has published some new insights into key wedding ceremony trends, to help businesses plan for what’s coming, and highlight what people are looking for as they celebrate their big day in the coming months.
As per Pinterest:
“The 2022 wedding season is going to be one of the busiest on record as couples make up for canceled, altered and postponed celebrations. As the destination for wedding inspiration, Pinterest gathered all of the top trends to help Pinners get ready for this nuptial season.”
Pinterest’s wedding trend insights are based on user search activity, and include a range of non-traditional approaches, dress colors, LGBTQ wedding inspiration, regional shifts and more.
Among the key notes:
- Searches for ‘Black dress wedding party’ have increased by 10x
- Searches for ‘Goth wedding decorations’ are up 6x
- Black wedding idea searches are up 6x
- Vampire wedding dress searches have increased 4x
- Woodland fairy wedding searches are up 7x
- Enchanted forest wedding dress searches and up 5x
So a fair bit of variety there, which could offer expanded marketing potential to link into these trends.
Pinterest specifically notes that black dress and decor are ‘having a moment’ this wedding season, with searches for ‘dark wedding ideas’ up 59x.
- Searches for ‘Black glam nails’ are up 50x
- ‘Black dress wedding party’ searches are up 34x
- ‘Red and black wedding theme’ searches have increased 4x
- ‘Sage green and black’ wedding searches are up 3x
So again, a wide variety of unconventional wedding-related searches to consider, which could factor into your planning for the season.
Pinterest also says that ‘Bridgerton’ themed wedding searches are up 12x, reflecting cultural influence on the season, while Pinners are also seeking options to reduce the environmental impact on their big day.
- Thrifted wedding searches are up 3x
- ‘Eco friendly wedding favors’ searches are up 2x
- ‘Thrifted wedding décor’ searches have increased by 69%
And as noted, LGBTQ wedding ideas are also being highly searched in the app.
- ‘Non binary wedding outfit’ searches have risen 8x
- ‘Lesbian wedding bridal party’ searches are up 3x
- ‘Queer wedding’ searches have doubled year-over-year
There’s a range of additional insights into Pinterest’s full wedding season report, including regional search trends and further insights into these key elements.
A broad range of industries are impacted by these shifts, and if you’re looking to get ahead of the next shifts, and cater to rising need, these could be some valuable notes for your planning.
SOCIAL
Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?
In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.
The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.
According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.
Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.
Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.
The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.
This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.
Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.
As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?
Only time will tell.
SOCIAL
Catering to specific audience boosts your business, says accountant turned coach
While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.
When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.
“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.
Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.
“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â
“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.
“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.
Watch the video for more of Sandra Parker’s biggest lessons.
SOCIAL
Instagram Tests Live-Stream Games to Enhance Engagement
Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.
As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.
That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.
Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.
That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.
Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.
Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.
We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.
Google Core Update Volatility, Helpful Content Update Gone, Dangerous Google Search Results & Google Ads Confusion
10 Paid Search & PPC Planning Best Practices
5 Psychological Tactics to Write Better Emails
Weekend Google Core Ranking Volatility
The power of program management in martech
WordPress Releases A Performance Plugin For “Near-Instant Load Times”
20 Neuromarketing Techniques & Triggers for Better-Converting Copy
Daily Search Forum Recap: April 15, 2024
Reddit Post Ranks On Google In 5 Minutes
Google Clarifies Vacation Rental Structured Data
-
SEARCHENGINES7 days agoGoogle Core Update Volatility, Helpful Content Update Gone, Dangerous Google Search Results & Google Ads Confusion
-
SEO7 days ago10 Paid Search & PPC Planning Best Practices
-
MARKETING5 days ago5 Psychological Tactics to Write Better Emails
-
SEARCHENGINES6 days agoWeekend Google Core Ranking Volatility
-
MARKETING6 days agoThe power of program management in martech
-
SEO6 days agoWordPress Releases A Performance Plugin For “Near-Instant Load Times”
-
PPC5 days ago20 Neuromarketing Techniques & Triggers for Better-Converting Copy
-
SEARCHENGINES4 days ago
Daily Search Forum Recap: April 15, 2024
You must be logged in to post a comment Login