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Reddit lanserar ny semesterguide för att hjälpa till med kampanjplanering


With Christmas now less than 150 days away, Reddit has today launched a new Holiday Hub mini-site, which provides a range of insights into key platform usage trends, in order to help marketers understand the latest shifts and build more effective holiday campaigns.

Som förklarat av Reddit:

Holiday purchases start with Reddit research. People come to Reddit looking for advice on gifts to buy, traditions to start, recipes to cook, and more. They turn to trusted communities at every stage of the way – from discovery to consideration and action.”

It may not feel as obvious a consumer research channel as some other platforms, but Reddit’s highly engaged communities are where many people now turn for trusted advice and insight, and through the platform’s evolving ad tools, it may well be worth considering within your planning.

Reddit’s holiday guide provides further insight into this element, including the growing influence that the platform has in the path to purchase. 

Reddit Holiday Guide

These results come from a recent study of Reddit users, which also found that 64% of Redditors say that the app helps them evaluate which products and brands are best for their holiday gift purchases.

Again, it may not be the first platform that springs to mind for promotions, but Reddit communities are highly trusted, and play a crucial role in the interactive process of its 52 million daily active users.

The guide also looks at key usage trends and notes around the holidays:

Reddit Holiday Guide

As well as how to plan out your campaigns in line with key shifts:

Reddit Holiday Guide

Reddit’s also provided a range of case studies and tips, as well as an overview of key pointers for your marketing approach.

Reddit Holiday Guide

It won’t be for every brand – not every business needs to get active in each potentially relevant subreddit and start learning how to use memes for more effective ad resonance in user feeds. But there are opportunities there, and at the least, it is likely worth researching related activity in the app, and considering whether that might be a good option to help boost your messaging, and connect with these audiences.

There’s a heap more info on Reddits Holiday Hub site, which you can check out här.





Brittisk tonåring dog efter "negativa effekter av onlineinnehåll": rättsläkare


Molly Russell was exposed to online material 'that may have influenced her in a negative way'

Molly Russell was exposed to online material ‘that may have influenced her in a negative way’ – Copyright POOL/AFP/File Philip FONG

A 14-year-old British girl died from an act of self harm while suffering from the “negative effects of online content”, a coroner said Friday in a case that shone a spotlight on social media companies.

Molly Russell was “exposed to material that may have influenced her in a negative way and, in addition, what had started as a depression had become a more serious depressive illness,” Andrew Walker ruled at North London Coroner’s Court.

The teenager “died from an act of self-harm while suffering depression”, he said, but added it would not be “safe” to conclude it was suicide.

Some of the content she viewed was “particularly graphic” and “normalised her condition,” said Walker.

Russell, from Harrow in northwest London, died in November 2017, leading her family to set up a campaign highlighting the dangers of social media.

“There are too many others similarly affected right now,” her father Ian Russell said after the ruling.


“At this point, I just want to say however dark it seems, there is always hope.

“I hope that this will be an important step in bringing about much needed change,” he added.

The week-long hearing became heated when the family’s lawyer, Oliver Sanders, took an Instagram executive to task.

A visibly angry Sanders asked Elizabeth Lagone, the head of hälsa and wellbeing at Meta, Instagram’s parent company, why the platform allowed children to use it when it was “allowing people to put potentially harmful content on it”.

“You are not a parent, you are just a business in America. You have no right to do that. The children who are opening these accounts don’t have the capacity to consent to this,” he said.

Lagone apologised after being shown footage, viewed by Russell, that “violated our policies”.

Of the 16,300 posts Russell saved, shared or liked on Instagram in the six-month period before her death, 2,100 related to depression, self-harm or suicide, the inquest heard.

Children’s charity NSPCC said the ruling “must be a turning point”.


“Tech companies must be held accountable when they don’t make children’s safety a priority,” tweeted the charity.

“This must be a turning point,” it added, stressing that any delay to a government bill dealing with online safety “would be inconceivable to parents”.


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