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Reddit lanserar ny serie "Meet Your Maker" marknadsföringsfallstudier

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Reddit Launches New 'Meet Your Maker' Marketing Case Studies Series

Have you considered Reddit for your marketing efforts?

If you have, you’ve also likely considered the how, with Reddit, in times past at least, not being the most obvious promotional option for brands, while its steadily expanding range of ad options also raises more questions as to the best approach for each business.

This might help – today, Reddit has announced a new video series that will highlight how various brands have successfully used the platform to boost their brand awareness and sales.

The new series, titled ‘Meet Your Maker’, takes an interview-based approach, providing direct insight from the marketing leaders at each brand.

Som förklarat av Reddit:

“Hosted on the Reddit for Business microsite, and accompanied by downloadable expanded case studies, Meet Your Maker offers marketers a glimpse into the strategy and thinking behind best in class campaigns on Reddit. As an ongoing series, Meet Your Maker’s homepage will be updated regularly with new episodes and case studies spotlighting how brands are using Reddit in innovative and creative ways.”

Reddit 'Meet Your Maker'

It could be just the thing you need to get your head around Reddit ads, and the potential that they offer – and with over 50 million daily active users, in more than 100,000 active, engaged communities, there’s definitely potential for audience research and connection, in a range of ways.

Though it does seem that Reddit has taken a slight backwards step of late, in terms of usage.

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At the end of 2019, Reddit reported having 430 million monthly active users, which it altered in 2020, instead reporting 52 million daily actives. There’s no definitive correlation between daily and monthly usage, so only Reddit would know for sure, but that likely points to a decline in users – unless only around 12% of its monthly users are logging in on a daily basis.

But even more recently, on Reddit Press site, it’s now reporting 50 million users.

Reddit usage stats

Could it be that Reddit, like every other platform, has lost some ground to TikTok?

That would make sense. Reddit is a key source of memes and trends, which is also now TikTok’s bread and butter, and maybe that means that a few less people are now logging onto Reddit each day as a result.

Either way, scale isn’t the most relevant audience stat for most brands, and if you’re looking to get your promotions in front of a highly engaged, interested audience, there could be value in subreddit targeting – and these new case study notes could provide the tips you need to make the most of your efforts.

You can check out Reddit’s ‘Meet Your Maker’ series här, which will be regularly updated with new episodes as they become available.

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Facebook use plunges among US teens: survey

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Facebook use plunges among US teens: survey

Social media apps. — © AFP

US teens have left Facebook in droves over the past seven years, preferring to spend time at video-sharing venues YouTube and TikTok, according to a Pew Research Center survey data out Wednesday.

TikTok has “emerged as a top social media platform for US teens” while Google-run YouTube “stands out as the most common platform used by teens,” the report’s authors wrote.

Pew’s data comes as Facebook-owner Meta is in a battle with TikTok for social media primacy, trying to keep the maximum number of users as part of its multi-billion dollar ad-driven business.

The report said some 95 percent of the teens surveyed said they use YouTube, compared with 67 percent saying they are TikTok users.

Just 32 percent of teens surveyed said they log on to Facebook — a big drop from the 71 percent who reported being users during a similar survey some seven years ago.

Once the place to be online, Facebook has become seen as a venue for older folks with young drawn to social networks where people express themselves with pictures and video snippets.

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About 62 percent of the teens said they use Instagram, owned by Facebook-parent Meta, while 59 percent said they used Snapchat, researchers stated.

“A quarter of teens who use Snapchat or TikTok say they use these apps almost constantly, and a fifth of teen YouTube users say the same,” the report said.

In a bit of good news for Meta’s business, its photo and video sharing service Instagram was more popular with US teens than it was in the 2014-2015 survey.

Meanwhile, less than a quarter of the teens surveyed said they ever use Twitter, the report said.

The study also confirmed what casual observers may have suspected, 95 percent of US teens say they have smartphones, while nearly as many of them have desktop or laptop computers.

And the share of teens who say they are online almost constantly has nearly doubled to 46 percent when compared to survey results from seven years ago, researchers noted.

The report was based on a survey of 1,316 US teens, ranging in age from 13 years old to 17 years old, conducted from mid-April to early May of this year, according to Pew.

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