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Reddit Looks to Boost Reddit Talks Discovery, Adds New Soundboard Option

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Reddit Looks to Boost Reddit Talks Discovery, Adds New Soundboard Option

Reddit’s looking to improve discovery of audio rooms in its app, via its Reddit Talks option, with a new showcase of in-progress sessions across the top of the main screen, which will now present rooms from both subreddits that you follow, and those that you may be interceded in.

As you can see in this example, the live bar on your Reddit home feed will now surface talks that you may be interested in based on topics chosen by the creator of the Reddit Talks session. Reddit will then present these links to users in related communities.

“For example, if u/Reddit_IRL wants to talk about house plants, then they can select that as their topic, and redditors who are subscribed to plant-related communities will be able to see u/Reddit_IRL talk in the live bar.”

That could be a good way to get Reddit Talks sessions in front of more users – though it could also be misused, with hosts adding random topics to maximize reach. Still, it’s only along the top of the app, and given it’s not overly intrusive, it likely won’t have a big impact on general usage.

Reddit’s also looking to make it easier for users to start a Reddit Talk session, with some users now able to host talks directly from their profiles.

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“Hosting a Talk on your profile is simple! You’ll go into the post creator and click Start Talk, from there you’ll be prompted to select a topic (or topics) that are relevant to your Talk topic.”

That could get more audio sessions happening in the app, by making it easier for Redditors to understand that the option is available to them. Twitter added similar this week within its own tweet composer flow.

And to make things even more exciting, Reddit’s also adding a new soundboard feature in Reddit Talks chats.

“The soundboard will be available on desktop first starting next month and will have eight available sounds: air horn, tada, drumroll, sad trombone, applause, boing, cha-ching, and ba-dum-tss. Use the sounds to liven up the room, play games, or add extra emphasis to the conversation.”

Reddit Talks soundboard

So there’s that.

Finally, Reddit’s also launching a new Reddit Talk Host Program to encourage participation, which will include both in-app and IRL rewards, including Reddit Talk hoodies, branded mics, additional promotion in-stream and more.

Reddit Talks Host Program

People interested in applying for the program can find out more here.

As with all audio social options, it’s hard to say whether Reddit Talks will ever become a key element of the app, with most people now moving on from audio engagement options due to quality and discovery issues.

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That, at least theoretically, should be less of an issue on Reddit, because the talks that you see are based on the subreddits that you’ve joined, or related interests, so they should be more specifically relevant to you, without Reddit having to build algorithms to highlight the best sessions to each user in real time.

Maybe that will make it a more valuable consideration, but thus far, only 500 of Reddit’s 100,000 active communities have had access to the option, so it’s a little hard to make a judgment at this stage.

In general, social audio options have lost their shine, and much of their audience, but it’s possible that Reddit could buck the trend, and make Reddit Talk a more relevant aspect of the in-app experience.

Though I’m not sure adding a soundboard will do it. It just reminds me of those generic breakfast radio shows, which could see Reddit Talks sessions decline into messes of audio clips – or knowing Reddit, it could end up sparking bizarre new audio trends, where users communicate only using a single soundboard clip at random intervals.

Maybe it becomes a thing, maybe it falls flat, but there may still be some potential for audio rooms in subreddits.

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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