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Reddit Looks to Boost Reddit Talks Discovery, Adds New Soundboard Option

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Reddit Looks to Boost Reddit Talks Discovery, Adds New Soundboard Option

Reddit’s looking to improve discovery of audio rooms in its app, via its Reddit Talks option, with a new showcase of in-progress sessions across the top of the main screen, which will now present rooms from both subreddits that you follow, and those that you may be interceded in.

As you can see in this example, the live bar on your Reddit home feed will now surface talks that you may be interested in based on topics chosen by the creator of the Reddit Talks session. Reddit will then present these links to users in related communities.

“For example, if u/Reddit_IRL wants to talk about house plants, then they can select that as their topic, and redditors who are subscribed to plant-related communities will be able to see u/Reddit_IRL talk in the live bar.”

That could be a good way to get Reddit Talks sessions in front of more users – though it could also be misused, with hosts adding random topics to maximize reach. Still, it’s only along the top of the app, and given it’s not overly intrusive, it likely won’t have a big impact on general usage.

Reddit’s also looking to make it easier for users to start a Reddit Talk session, with some users now able to host talks directly from their profiles.

“Hosting a Talk on your profile is simple! You’ll go into the post creator and click Start Talk, from there you’ll be prompted to select a topic (or topics) that are relevant to your Talk topic.”

That could get more audio sessions happening in the app, by making it easier for Redditors to understand that the option is available to them. Twitter added similar this week within its own tweet composer flow.

And to make things even more exciting, Reddit’s also adding a new soundboard feature in Reddit Talks chats.

“The soundboard will be available on desktop first starting next month and will have eight available sounds: air horn, tada, drumroll, sad trombone, applause, boing, cha-ching, and ba-dum-tss. Use the sounds to liven up the room, play games, or add extra emphasis to the conversation.”

Reddit Talks soundboard

So there’s that.

Finally, Reddit’s also launching a new Reddit Talk Host Program to encourage participation, which will include both in-app and IRL rewards, including Reddit Talk hoodies, branded mics, additional promotion in-stream and more.

Reddit Talks Host Program

People interested in applying for the program can find out more här.

As with all audio social options, it’s hard to say whether Reddit Talks will ever become a key element of the app, with most people now moving on from audio engagement options due to quality and discovery issues.

That, at least theoretically, should be less of an issue on Reddit, because the talks that you see are based on the subreddits that you’ve joined, or related interests, so they should be more specifically relevant to you, without Reddit having to build algorithms to highlight the best sessions to each user in real time.

Maybe that will make it a more valuable consideration, but thus far, only 500 of Reddit’s 100,000 active communities have had access to the option, so it’s a little hard to make a judgment at this stage.

In general, social audio options have lost their shine, and much of their audience, but it’s possible that Reddit could buck the trend, and make Reddit Talk a more relevant aspect of the in-app experience.

Though I’m not sure adding a soundboard will do it. It just reminds me of those generic breakfast radio shows, which could see Reddit Talks sessions decline into messes of audio clips – or knowing Reddit, it could end up sparking bizarre new audio trends, where users communicate only using a single soundboard clip at random intervals.

Maybe it becomes a thing, maybe it falls flat, but there may still be some potential for audio rooms in subreddits.

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Moore Digital Names Two Executives To Serve Nonprofit Fundraisers 02/07/2023

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Moore Digital Names Two Executives To Serve Nonprofit Fundraisers 02/07/2023

Moore Digital, which assists nonprofit clients with fundraising, has named Adva Priso as chief strategy officer and Bonnie Huey as senior vice president of
digital media.

They are joining a team of “more than 70 top digital experts from across the for-profit and nonprofit industries, including strategists,
media planners and …



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Pinterest Now up to 450 Million Active Users, Posts Solid Numbers in Latest Performance Report

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Pinterest Now up to 450 Million Active Users, Posts Solid Numbers in Latest Performance Report

Pinterest has posted its Q4 and full-year earnings for 2022, showing steady increases in both users and revenue, as it continues to build out its various offerings.

First off, on users, Pinterest added five million more active users – most of them coming from Europe – within the final measurement period of last year.

That’s a good sign for Pinterest, which actually lost users in early 2021, after the COVID-induced boom in eCommerce activity of the previous year, which saw the platform post record high usage numbers.

Many analysts and businesses seemed convinced that the COVID boost to online shopping would hold, even after the pandemic ended. That lead to companies like Meta, Google, Amazon and Twitter investing big into commerce solutions – but many of the staff they put on were eventually culled in the most recent round of lay-offs, because once physical stores re-opened, people actually did go back to shopping as normal, as opposed to continuing to rely on online options.

Pinterest felt that the most, but now, it’s steadily building back up again, as it continues to refine its solutions around evolving shopping behaviors. Which includes video content.

Pinterest’s big winner on this front has been Idea Pins, its Stories-like option which presents uploaded video in a swipeable, full-screen display.

Pinterest Ideas Festival updates

The emphasis on this format has helped boost the platform’s appeal with younger audiences, with Pinterest reporting that Gen Z was the fastest-growing demographic on the platform, increasing double digits year over year.

“Gen Z sessions grew much faster year over year than sessions from older demographics, while nearly half of all new videos pinned in Q4 were from Gen Z users.”

Pinterest also says that sessions continued to grow faster than MAUs, an indicator that it’s driving better engagement overall, while it also increased its overall video supply by 30%, another marker of the popularity of Idea Pins.

Because you can’t post video as a native pin anymore, only in Idea Pins (or paid ads), underlining the focus on the format, and Pinterest’s evolving usage.  

On the revenue front, Pinterest posted a 4% year-over-year increase, after bringing in $877 million Q4.

Pinterest Q4 2022

As you can see in this chart, Pinterest’s revenue is climbing steadily, though its revenue splits remain concerning:

Pinterest Q4 2022

Or maybe you see this as an opportunity, with Pinterest still able to potentially eek out a lot more revenue from regions outside of the North American market. Definitely, it’s got some work to do in that ‘Rest of World’ bracket.

But Pinterest is still developing, and is still expanding its ad and business offerings into new regions. So there is, indeed, potential there – yet the size of the gap here is a concern.

Still, there is growth, slowly but surely, and maybe, if you’re a believer, you can see more ways for Pinterest to generate much bigger revenues moving forward.

Pinterest remains focused on shopping, and highlighting relevant products to users, with its ever-evolving recommendation engine providing better content matches to more users every day. It’s also investing in live-stream shopping, a trend that all platforms hope will catch on in western markets, while it’s developing more presentation tools for Idea Pins to capitalize on that engagement.

In combination, these approaches are working – but at the same time, usage growth in your local market may have stalled, going on these charts.

And of course, while overall growth is interesting, what marketers want to know is whether their customers are there.

For this, you can use Pinterest Trends, which enables you to search for the most popular Pin trends by region.

Pinterest Trends

Tap into these with Idea Pins and you’ll likely be on the right path, based on these latest insights from the app.

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These Guys Are Stupid, And I'm Being Charitable

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These Guys Are Stupid, And I'm Being Charitable

Why do some organizations still solicit funds the way they did in the 1960s? You need to take a smarter marketing approach, or you’ll waste money like they do. I’m still getting about two bucks a month in cash from stupid, misguided charities that insist on sending me actual money in the mail. I get …

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