SOCIAL
Russia fines Google, Meta record $125 mn over banned content
Photo: © AFP
Anastasia CLARK
A Moscow court on Friday slapped Google with an unprecedented fine of nearly $100 million, while Meta (formerly Facebook) received a fine of $27 million.
In recent years Russia has been piling pressure on Western social media giants, with President Vladimir Putin saying those companies were becoming as influential as elected governments.
Moscow has repeatedly taken legal action against them for allegedly not moderating their content properly and interfering in the country’s affairs.
But so far fines on Facebook parent company Meta and Google have stretched into the tens of millions of rubles, not billions.
However on Friday a Moscow court fined Google a record 7.2 billion rubles ($98 million), while Meta (formerly Facebook) received a fine of 1.9 billion rubles ($27 million) for repeatedly failing to delete illegal content.
“For the first time, a Russian court has imposed fines that make up a share of the annual revenue of these companies in Russia,” Russia’s state communications regulator Roskomnadzor said in a statement.
The regulator said that Google and Meta had “ignored multiple demands” to remove materials that incite religious hatred and promote views of “extremist and terrorist organisations”, among other violations.
Over the past few years, the Russian government has used the pretext of protecting minors and fighting extremism to crack down on dissent and control the Russian segment of the web.
It has also begun developing a so-called sovereign internet that can operate independently.
Kremlin critics have accused authorities of muzzling independent media, saying now the government is zeroing in on the internet, considered the last bastion of free speech in Russia.
The Western media giants have denied any violations in the past.
“We’ll study the court documents and then decide on next steps,” Google’s press service told AFP on Friday. There was no immediate comment from Meta.
On Thursday, Twitter was handed its latest fine of three million rubles ($40,000) after authorities started throttling its services in the spring.
– Fines and threats –
Ahead of parliamentary elections in September, Russia’s media watchdog blocked dozes of websites linked to jailed Kremlin critic Alexei Navalny, whose organisations have been outlawed in Russia as “extremist”.
The regulator also ordered Google and Apple to remove an app dedicated to Navalny’s “Smart Voting” campaign which advised supporters who to vote for to unseat Kremlin-aligned politicians.
The Silicon Valley giants complied, with sources telling AFP the decisions came after authorities threatened to arrest local staff.
Russia’s media regulator has also blocked dozens of websites linked to Navalny.
During protests in support of Navalny last winter, Russian authorities accused platforms including Google’s YouTube and Twitter of meddling in Russia’s domestic affairs by not deleting posts calling for people to join the rallies.
Putin at the time complained that large technology companies were competing with states.
Russia has already blocked a number of websites that have refused to cooperate with authorities, such as the video platform Dailymotion and LinkedIn.
As part of broad efforts to bend foreign social media under its control, Russia in September banned six major VPN providers including Nord VPN and Express VPN.
Russia also introduced a new law demanding that smartphones, computers and other gadgets sold in the country come with pre-installed domestic software and apps.
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SOCIAL
Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?
In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.
The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.
According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.
Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.
Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.
The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.
This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.
Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.
As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?
Only time will tell.
SOCIAL
Catering to specific audience boosts your business, says accountant turned coach
While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.
When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.
“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.
Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.
“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â
“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.
“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.
Watch the video for more of Sandra Parker’s biggest lessons.
SOCIAL
Instagram Tests Live-Stream Games to Enhance Engagement
Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.
As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.
That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.
Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.
That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.
Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.
Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.
We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.
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