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Shutterstock Publishes 2020 Color Trends Report [Infographic]

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If anyone can provide insight into essential visual content trends, it’s Shutterstock.

One of the most utilized stock image libraries in the world, Shutterstock now hosts close to 300 million images, and 16 million video clips, which are used in a range of ways across the web by marketers, artists, advertisers and more. 

And based on these usage trends, Shutterstock is well-placed to know which image types and traits are most popular, and where things are headed in the visual space.

To provide some insight on this, Shutterstock recently published its Color Trends 2020 report, which looks at the key visual shifts taking effect across the web. And the biggest color trends Shutterstock has identified relate to these three shades – take a look at the graphic below for more info. 

Shutterstock color trends for 2020

Socialmediatoday.com

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WhatsApp lanserar "samtalslänkar" för att bättre underlätta gruppljud- och videochatt

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WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

WhatsApp has announced the launch of a new Call Links feature, which, as it sounds, will enable you to share a link to invite others to join a group chat in the app.

As you can see in these examples, you’ll now be able to create dedicated URL links for WhatsApp group video and audio chats, which will make it easier for others to join the discussion in the app.

When available (the option is being rolled out this week), you’ll be able to see the Call Link option within your ‘Calls’ tab, enabling you to create a shareable link to get people into your chats.

It could be an easy way to help enhance community connection, and facilitate engagement, while brands could also use the option to better connect with influencers and advocates, in a more direct, intimate way.

For example, you could run an exclusive chat to discuss your upcoming product launch, or seek feedback on potential updates. Meta’s says that it’s also working on secure, encrypted video calling for up to 32 people as well, so there could soon be a range of ways to use the option as a means to spotlight specific audience segments and engage with them direct.

And with more engagement switching to messaging tools, that’s definitely worth considering.

Indeed, as part of a recent product announcement, Meta CEO Mark Zuckerberg noted that:

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"Most people use feeds to discover content and use messaging for deeper connections.”

As such, it may be time to start considering how you can lean into this shift, and better align with how users are now connecting, in order to maximize community and engagement.

Feeds are increasingly being overtaken by entertainment, so if you want to tap into the connective benefits of the medium, that may no longer be the place to be to reach your fans.

Messaging, and messaging groups, could be an important consideration going forward, and these new tools provide more options on this front.



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