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Snapchat Adds New Engagement Features, Announced Expanded Launch of Snapchat for Web

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Snapchat Adds New Engagement Features, Announced Expanded Launch of Snapchat for Web

Snapchat has announced some new features to enhance in-app engagement, while it’s also now making its web-based platform available to all users, which had previously been a Snapchat+ exclusive.

First off, Snap’s adding new Chat Shortcuts to make it easier to manage unread messages, and reply to Stories.

As you can see in this example screen, the new chat shortcuts, in light blue at the top of your Chat screen, will provide another way to filter your messages, and find key prompts.

As per Snap:

Our Shortcuts will also remind you if you owe a reply and show you when birthdays are coming up, so you never miss someone’s special day or leave a friend on read.”

It could be a handy way to stay on top of your chats, especially if you have a lot of conversations going at any given time.

Snap’s also adding new Question Stickers for Stories, similar to the same option already available in Instagram and other apps.

Snapchat Fall Update

And in line with the latest updates in iOS 16, Snapchat’s adding new Lock Screen Widgets, which will make it easier to receive notifications, and enter Snap chats direct from your home screen.

Snapchat Fall Update

Finally, Snap’s also making the desktop version of its app available to all users.

Initially launched back in July to Snapchat+ users only, the web version enables users to send messages, conduct video chats and voice calls – basically all the central connection elements of the app will now be available via your desktop PC.

Snapchat for Web also enables you to use selected Snap Lenses for video calls.

The expanded availability will make it easier for people to keep in touch with their friends via Snap, in more ways, which could be particularly beneficial for the increasing cohort of people that are working from home.

Which, as its audience gets older, is becoming a bigger consideration for Snap, and the expanded web version is, in some ways, an acknowledgment of this, as it looks to align with audience shifts.

You can check out Snapchat for Web here.

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‘Stop the hate’ online, UN chief pleads on Holocaust Day

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A person visits the Holocaust Memorial, in Berlin, Germany on January 27, 2023, on International Holocaust Remembrance Day

A person visits the Holocaust Memorial, in Berlin, Germany on January 27, 2023, on International Holocaust Remembrance Day – Copyright AFP Michal Cizek

The UN secretary-general warned of social media’s role in spreading violent extremism around the globe as he marked Holocaust Remembrance Day on Friday, urging policy makers to help stop online hate.

Antonio Guterres said parts of the internet were turning into “toxic waste dumps for hate and vicious lies” that were driving “extremism from the margins to the mainstream.”

“Today, I am issuing an urgent appeal to everyone with influence across the information ecosystem,” Guterres said at a commemoration ceremony at the United Nations. “Stop the hate. Set up guardrails. And enforce them.”

He accused social media platforms and advertisers of profiting off the spread of hateful content.

“By using algorithms that amplify hate to keep users glued to their screens, social media platforms are complicit,” added Guterres. “And so are the advertisers subsidizing this business model.”

Guterres drew parallels with the rise of Nazism in 1930s Germany, when people didn’t pay attention or protest.

“Today, we can hear echoes of those same siren songs to hate. From an economic crisis that is breeding discontent to populist demagogues using the crisis to seduce voters to runaway misinformation, paranoid conspiracy theories and unchecked hate speech.”

He lamented the rise of anti-Semitism, which he said also reflects a rise of all kinds of hate.

“And what is true for anti-Semitism is true for other forms of hate. Racism. Anti-Muslim bigotry. Xenophobia. Homophobia. Misogyny”

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Weird of the Week

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Weird of the Week

What happened when six doctors swallowed Lego heads for science, and the results of Santa’s DNA test. Plus, is Dolly Parton really recording an album with Slipknot?

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De mest besökta webbplatserna i världen – 2023 års upplaga [Infographic]

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The Most Visited Websites in the World - 2023 Edition [Infographic]

Google remains the most-visited website in the world, while Facebook is still the most frequented social platform, based on web traffic. Well, actually, YouTube is, but YouTube’s only a partial social app, right?

The findings are displayed in this new visualization from Visual Capitalist, which uses SimilarWeb data to show the most visited websites in bubble chart format, highlighting the variance in traffic.

As you can see, following Facebook, Twitter and Instagram are the next most visited social platforms, which is likely in line with what most would expect – though the low numbers for TikTok probably stand out, given its dominance of modern media zeitgeist.

But there is a reason for that – this data is based on website visits, not app usage, so platforms like TikTok and Snapchat, which are primarily focused on the in-app experience, won’t fare as well in this particular overview.

In that sense, it’s interesting to see which social platforms are engaging audiences via their desktop offerings.

You can check out the full overview below, and you can read Visual Capitalist’s full explainer here.

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