Ta kontakt med oss

SOCIAL

Snapchat delar med sig av nya insikter om hur AR förändrar shoppingresan [Infographic]

Publicerad

Snapchat Shares New Insights into How AR is Changing the Shopping Journey [Infographic]

Medan VR är framtiden, som så småningom kommer att underlätta de metaversa och mer uppslukande digitala upplevelserna, spelar AR också en allt större roll i avancerad konsumentanslutning, med en rad AR-verktyg som redan transformerar e-handelsprocessen och ger kunderna nya sätt att " prova produkter och få en bättre uppfattning om vad de köper online.

Och med utvecklingen av AR glasögon, som kommer att bli mer betydelsefull och ge helt nya möjligheter att koppla samman människor med digital information, mitt i deras dagliga process.

Det är värt att överväga möjligheterna som AR kommer att ge, som är fokus för detta ny infografisk översikt från Snap, som tittar på den framväxande roll som AR redan spelar i shoppingprocessen.

Enligt Knäppa:

"AR-annonser spelar en unik roll i varje fas av köpresan. Marknadsförare bör inte tänka på AR som ett tillägg, utan istället ett alltid-på-verktyg för att bygga och förstärka meddelanden.

Det finns några intressanta exempel och statistik här – kolla in hela infografiken nedan, medan du också kan lära dig mer om AR-utveckling via Snaps Lens Studio-verktyg.

Källlänk

Annons

SOCIAL

Meta Publishes New Report on the Increasing Consumer Reliance on Business Messaging

Publicerad

Meta Publishes New Report on the Increasing Consumer Reliance on Business Messaging

Messaging has become an increasingly important connective tool for many businesses and consumers, with more than 20 billion messages now sent between people and brands on Messenger alone every month. It’s convenient, generally sees quick response, and is available within the apps that people are already comfortable with for their direct interactions. In fact, 64% of people now say they would prefer to message rather than call a business.

With this in mind, Meta recently partnered with de Boston Consulting Group on a survey of more than 6,500 respondents across the APAC region, in order to glean more insight into how APAC users are looking to use messaging for brand queries, and how businesses can better align with these shifts.

The 29-page report, which you can download här, includes a range of valuable insights into the importance, and value, of messaging interactions. Here’s a look at some of the key notes:

First off, the report looks at the growing adoption of business messaging, and how that’s changed throughout the pandemic.

The global lockdowns led to a significant boost in eCommerce activity, and as such, it’s little surprise to see the reliance on business messaging rise in recent years. But that’s also a key trend of note for brands – as more consumers conduct more of their interactions via messaging, and other online means, that, in turn, increases their expectation of the same options from other businesses.

The report also provides a somewhat surprising look at how often people are messaging with brands:

Meta messaging report

That’s a lot of activity, which seems more impactful than the raw numbers, in terms of messaging volume. A lot of consumers are interacting with brands every other day, so it’s not just that they’re using this as a supplementary connection channel, it’s fast becoming an essential connector for businesses.

The report also looks at the different ways in which brands can use messaging within their process:

Annons
Meta messaging report
Meta messaging report

As well as the key pain points for consumers when messaging with brands:

Meta messaging report

There are some interesting insights here, worth factoring into your planning. Really, if you’re not offering direct messaging as a connective option, or optimizing for it, you’re likely missing out. And while this data is APAC specific, most of these trends would likely hold in other regions as well, which could give you some food for thought for your planning, particularly as we head into the holiday sales push.

You can download Meta’s full ‘Business Messaging: The Quiet Channel Revolution across Tech’ report här.

Källlänk

Fortsätt läsa

MISSA INTE NÅGRA VIKTIGA NYHETER!
Prenumerera på vårt nyhetsbrev
Vi lovar att inte spamma dig. Avsluta prenumerationen när som helst.
Ogiltig e-postadress

Trendigt

Entireweb
sv_SESvenska