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Texas law against blocking online posts on hold for now

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A Supreme Court ruling leaves it to a federal district court in Texas is to figure out whether a freshly inked Texas law barring social media platforms from filtering content based on viewpoints, no matter how vile, is constituionally flawed.

A Supreme Court ruling leaves it to a federal district court in Texas is to figure out whether a freshly inked Texas law barring social media platforms from filtering content based on viewpoints, no matter how vile, is constituionally flawed. – Copyright AFP/File Arun SANKAR

The US Supreme Court on Tuesday put back on hold a controversial Texas law barring social media platforms from “censoring” posts based on viewpoints.

The law threatens to essentially make it a crime for social media platforms to curb hate speech or bigoted tirades, or even point out when posts are demonstrably false.

Political conservatives have accused Facebook, Twitter and other social media giants of stifling their voices, providing no evidence to support the claims.

Social media platforms have consistently defended themselves against such accusations, saying content moderation decisions are based on factors such as risk of real-world harm.

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Former US president Donald Trump was booted from Facebook and Twitter after a group of his supporters attacked the Capitol on January 6, 2021 in an attempt to prevent his rightly elected successor Joe Biden from taking office.

People died during the attack, and there were concerns Trump would use social media to incite further violence.

The Texas law bars social media platforms with more than 50 million users from banning people based on their political viewpoints.

NetChoice trade association, whose members include Amazon, Facebook and Google, challenged the law and convinced a federal court in Texas to stop it from being enforced until it was resolved whether it runs afoul of the US Constitution’s First Amendment.

An appeals court later sided with Texas, saying the state could go ahead with the law, prompting the matter being taken to the Supreme Court.

The top court in the United States on Tuesday backed the original decision to put Texas law HB 20 on hold while the question of whether it should be tossed out completely is resolved.

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“Texas’s HB 20 is a constitutional trainwreck — or, as the district court put it, an example of ‘burning the house to roast the pig,’” NetChoice counsel Chris Marchese said in a release.

“Despite Texas’s best efforts to run roughshod over the First Amendment, it came up short in the Supreme Court.”

NetChoice welcomed the decision, which sends the case back to a district court in Texas to hear arguments regarding the law’s constitutionality.

In its original decision about the stay, the district court said social media platforms have a right to moderate content disseminated on their platforms, and that a provision against putting warning labels on misinformation even risked violating the free speech rights of internet firms.

“Texas’s law violates the First Amendment because it compels social media companies to publish speech they don’t want to publish, and because it prevents them from responding to speech they disagree with,” said attorney Scott Wilkens at Columbia University’s Knight First Amendment Institute.

“In addition, the theory of the First Amendment that Texas is advancing in this case would give government broad power to censor and distort public discourse.”

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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