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The BBC Calls for Staff to Remove TikTok from Corporate Devices

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The BBC Calls for Staff to Remove TikTok from Corporate Devices

The TikTok bans continue to pile up, with the BBC in the UK issuing a directive to staff to restrict their use of the app, and only install TikTok on a BBC corporate device if there’s a ‘justified business reason’ for such.

As you can see in this screenshot, shared by social media expert Matt Navarra, the BBC is advising staff that if they don’t need TikTok for work purposes, it should be deleted from their corporate device completely. As such, the BBC isn’t banning TikTok outright – and worth noting that the BBC account on TikTok has over 4.4 million followers, and posts every other day. But it is looking to limit potential exposure in the app, in line with the UK Government’s decision to ban the app from all government devices last week.

Which makes sense. The BBC is, in part, funded by the UK Government, so there is a direct connection in that sense. But also, given that the BBC is a critical news source for many people, there’s potential for its reporters and staff to be influenced by manipulation operations, if you are to consider the premise that the Chinese Government can extract data from TikTok for its own purpose.

That’s the pervading concern – under China’s cybersecurity laws, any Chinese-owned company must share data on its users at the request of the CCP. The issue, then, is that TikTok data could be used to uncover potential vulnerabilities in user targets, which could see the CCP using TikTok insights to apply pressure to government officials or media entities, based on whatever info they might be able to extract from related TikTok accounts.

Which may not seem like a significant vector for concern, but maybe, if they could glean information on someone’s kids, their location data, their personal info, etc. It is possible that this type of information could provide an overview of vulnerabilities on potential targets, which is why it makes some sense to see government, and now government-affiliated media, re-considering their usage of the app.

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Ongoing tensions with the Chinese Government over its support of Russia in its conflict with Ukraine, as well as its own military operations infringing on neighboring regions, has prompted steadily increasing concerns among UN nations. The question now is whether the issues with data collection from TikTok should expand beyond government and media staff, and whether regular users should also be considered as potential vulnerabilities in the broader information war that could result from such.

That could see TikTok banned outright, in many regions. We’re not at that stage yet, but reports have suggested that the US Government has already called on TikTok to divest from its Chinese ownership, or be banned outright in the region.

We’ll learn more this week, with TikTok CEO Shou Zi Chew set to appear before the US House Energy and Commerce Committee on Thursday, which many consider to be the key meeting that will make or break the app in the US.

And if America bans it, you can expect many other regions to follow suit.

And either way, you may see TikTok bans expanding to many more corporate and media entities over the coming days and weeks.



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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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