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The Key To Increasing Your Social Media Management Rates (And Brand Loyalty)

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The Key To Increasing Your Social Media Management Rates (And Brand Loyalty)

Social media isn’t really about the posts – it’s about connections. You can post 50 times a day, but unless you promote two-way conversations, it won’t give you the results you’re looking for.

Vanity Metrics Aren’t Enough

Comments, likes, saves & shares are great metrics to measure social media audience interest in you, but they don’t show that you’re interested in your audience. Post mentions and actual messages in your inbox give you a real chance to reply and become a part of the conversation. Responding to your messages quickly and being able to actively reciprocate where you’re tagged is crucial to increasing not only metrics like follower count but more importantly – sales.

83% of users use Instagram to discover new products and services, with 87% taking a specific action, such as making a purchase, after seeing product information (Facebook for Business)

What do clients actually value?

Your clients don’t pay for you to just post. That might be what’s on the task list, but it isn’t what clients care about. Clients care about results, and they’re willing to pay more for it. If you’re interested in increasing your client revenues, then you need to produce tangible results.  Their customers are willing to pay more for a responsive customer experience.

86% of consumers will pay up to 25% more for a better customer experience (RightNow Technologies)

Clients pay for increased brand (and customer) loyalty.

Social channels are where the brand-loyalty magic happens. Followers are more likely to buy from your brand than others that they are less exposed to, and less invested in. Those same people are also more likely to share your content within their networks and recommend you to others.

A personal recommendation, versus anonymous reviews online, is 10x more valuable to a brand as far as return on investment. When these users tag you in a post, you must speak up. That lets the new prospect(s) know that you’re responsive and gives them insight into your brand’s personality. In fact, 71% of consumers who have had a positive experience with a brand on social media are likely to recommend that brand to friends and family, according to one study.

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Clients pay for sales.

It doesn’t matter if they’re selling a product or service, their end goal is sales, sign-ups – or some other action. Customers sometimes have complaints or questions. Those things end up in your inbox. The faster you respond, the more likely that the person with the inquiry will turn into a customer – or the person with a resolved complaint will become a repeat customer. Almost a third of customers turn to social media channels to make pre-sales inquiries, so it’s worthwhile to provide assistance when and where it’s needed.

Managing Your Inbox(es) to Success

It can be difficult to keep track of social media messages across every platform, especially if you’re managing multiple social media inboxes.

Create Automated Responses

When it comes to social media marketing, it’s not always possible to respond to users in real-time. You can rely on customized, automated inbox messages to fill in the gap until you can get back with a response.

Respond Promptly – What Does “Prompt” Mean to Users?

For messages, try to respond within 24 hours on business days, and on Monday aim to spend extra time catching up on any weekend messages. Set this expectation in any auto-reply messages you have.

For comments, consider the context of a comment. If it’s a recommendation or asking a product question – try to hop on those as soon as you possibly can.

Users will often tag their friends and family in the comments on posts. You don’t need to respond to any message directed to others unless it’s relevant to your brand.

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Invest In The Best Social Media Management Tools

The best social media management tools allow you to do everything, on one platform – saving you time and aggravation. For example, Sked Social is an all-in-one social media management tool, offering everything from in-depth competitor analysis to scheduling, file storage, and opportunities to collaborate with your team on content creation and amendments. And, if your social inbox engagement is important to you, Sked’s Inbox tool lets you manage all your Instagram and Facebook Messages (and mentions!) – in one place, across your entire team.

Now that you’re a social media engagement insider, you can start using these tips right away. Create your content in batches, then schedule your posts with Sked Social. You’ll never miss a post, or a chance to engage with your audience. Sked even gives you performance metrics and analytics to benchmark and track your goals. Try Sked Social free for 7 days and up-level your social media engagement game

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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