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The Real Cost Of SEO

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The Real Cost Of SEO

Long gone are the days when attorneys would advertise in the Yellow Pages. While some attorneys still advertise on television and billboards, increasingly, lawyers are turning to the organic digital marketing power of the internet. The truth is that instead of television, your potential clients are more likely to search for lawyers online and on social media. This is why it is so important to design a stellar SEO strategy for your law firm. Learn more about the cost of SEO and its benefits in today’s article.

What is SEO?

SEO stands for “search engine optimization” and can reflect and encompass a digital marketing strategy that many businesses use to increase their digital footprint and presence online.

Google takes into account several pieces online in order to determine who you are as an attorney, and what types of legal services you offer.

The Different Types of SEO

There are so many ways that SEO methods can be used to improve your website. Some of the different types of SEO include on-page SEO, off-page SEO, technical SEO, and more.

On-Page SEO

On-page SEO is an SEO method that you can utilize throughout your law firm’s website. These are the methods you can use on various website pages. Some examples of on-page SEO are keywording headlines, using correct alt-tag on images, keywording and posting consistent blog posts, internal linking into silos of content, and incorporating keywording in meta descriptions and in website page titles.

The content you place on your website makes all the difference in your search rankings. The types of written content, images, and links that you use can help increase your rankings in search engines, and as a result helps potential clients find you easier.

Off-Page SEO

Off-page SEO is an SEO method that takes place outside of your website. Some examples of off-page SEO include guest blogging with a backlink back to your website, social media content, Google reviews, citations and testimonials on other websites, and external links from your website to other websites. Off-page SEO is a bit more complex to implement, and it is important to make sure these strategies are done correctly for maximum digital marketing results.

Technical SEO
Outside your website’s content, your website must remain up-to-date and secure. Technical SEO assists with your website’s technical performance. Technical SEO helps improve your website’s appearance, functionality, and loading times. If a page on your website takes more than 3 seconds to load, your potential clients will leave. You can find out how fast your website loads by using an online tool for free. Simply type in “website loading speed” to find these free tools and discover how fast your website is loading. If it is over 2 seconds, you may want to consider working on your technical SEO on your website.

Additionally, you want to make sure that your website looks fantastic on both desktop, tablet, and mobile devices. Most people are looking and searching on their phones, and it is important that you reach these potential clients with a website that maintains a professional appearance.

What SEO Is Actually Worth

Some law firms want to know whether SEO is worth investing in, and whether it will bring potential clients to their virtual doorstep. It depends on the goals that you want for your law firm. Many businesses invest in SEO marketing strategies because they want to generate additional traffic to their websites. Trying to reach a large number of people online without SEO methods is difficult, if not impossible. SEO strategies can help you make the most use of your time and efforts. In the end, if you spend the time to invest in a comprehensive SEO strategy, you will reap the reward with more traffic, and more potential clients contacting you.

Digital Marketing Next Steps

SEO is not just one thing when done correctly. If you are interested in developing a strong SEO strategy, you need to consider your onsite SEO, offsite SEO, keywording, technical SEO, your social media, and Google reviews. The entire process of a comprehensive SEO strategy can seem overwhelming. Take one area to start, such as your website, and take the time to develop a strategy one step at a time. SEO can truly bring potential clients to your virtual doorstep. Your competitors are already using these strategies to gain visibility online and more clients — the true cost of SEO is far less than the rewards it reaps.

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The Real Cost Of SEOAnnette Choti, Esq. graduated from law school 20 years ago, and is the Founder of Law Quill, a legal digital marketing agency focused on small and solo law firms. Annette wrote the bestselling book Click Magnet: The Ultimate Digital Marketing Guide For Law Firms, and hosts the podcast Legal Marketing Lounge. She is a sought-after keynote and CLE speaker throughout the United States and Canada. Annette used to do theatre and professional comedy, which is not so different from the legal field if we are all being honest. Annette can be found on LinkedIn or at at annette@lawquill.com.

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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