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TikTok Adds New Accessibility Overview To Provide Additional Support for Users

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This is handy – TikTok has created a new accessibility overview, which outlines all of the platform’s various accessibility features and tools, and includes explainers and links to help implement the tools.

TikTok Accessibility

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At TikTok, we’re committed to maintaining an inclusive environment and supporting our diverse community. Inclusivity is important to us because when people feel included, they’re more comfortable expressing themselves authentically, creating content, and engaging with others. Being truly inclusive means building products and tools for everyone. Our cross-functional teams work with our creator community, as well as disability organizations and advocates to help ensure TikTok is accessible to everyone.”

The overview outlines the platform’s evolving range of accessibility options, including its photosensitivity warnings, text-to-speech tools, animated thumbnails and auto captions.

TikTok Accessibility

It’s a handy, centralized point of reference for its various options on this front, and could serve as a good educational tool to help more people get the most out of their in-app experience.

And as more people look to use the app, this becomes an even bigger consideration, and along with its anti-bullying and user protection measures, this is a key element in its growth and development process.

You can check out the new Accessibility Center här.

Socialmediatoday.com

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Meta Publishes New Report on the Increasing Consumer Reliance on Business Messaging

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Meta Publishes New Report on the Increasing Consumer Reliance on Business Messaging

Messaging has become an increasingly important connective tool for many businesses and consumers, with more than 20 billion messages now sent between people and brands on Messenger alone every month. It’s convenient, generally sees quick response, and is available within the apps that people are already comfortable with for their direct interactions. In fact, 64% of people now say they would prefer to message rather than call a business.

With this in mind, Meta recently partnered with de Boston Consulting Group on a survey of more than 6,500 respondents across the APAC region, in order to glean more insight into how APAC users are looking to use messaging for brand queries, and how businesses can better align with these shifts.

The 29-page report, which you can download här, includes a range of valuable insights into the importance, and value, of messaging interactions. Here’s a look at some of the key notes:

First off, the report looks at the growing adoption of business messaging, and how that’s changed throughout the pandemic.

The global lockdowns led to a significant boost in eCommerce activity, and as such, it’s little surprise to see the reliance on business messaging rise in recent years. But that’s also a key trend of note for brands – as more consumers conduct more of their interactions via messaging, and other online means, that, in turn, increases their expectation of the same options from other businesses.

The report also provides a somewhat surprising look at how often people are messaging with brands:

Meta messaging report

That’s a lot of activity, which seems more impactful than the raw numbers, in terms of messaging volume. A lot of consumers are interacting with brands every other day, so it’s not just that they’re using this as a supplementary connection channel, it’s fast becoming an essential connector for businesses.

The report also looks at the different ways in which brands can use messaging within their process:

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Meta messaging report
Meta messaging report

As well as the key pain points for consumers when messaging with brands:

Meta messaging report

There are some interesting insights here, worth factoring into your planning. Really, if you’re not offering direct messaging as a connective option, or optimizing for it, you’re likely missing out. And while this data is APAC specific, most of these trends would likely hold in other regions as well, which could give you some food for thought for your planning, particularly as we head into the holiday sales push.

You can download Meta’s full ‘Business Messaging: The Quiet Channel Revolution across Tech’ report här.

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