Ta kontakt med oss

SOCIAL

TikTok Adds New ‘Background Player’ Option for Live-Streams

Publicerad

TikTok Adds New 'Background Player' Option for Live-Streams

Have you ever wanted to keep listening to a TikTok Live stream in a situation where you can’t watch the action?

Now you can – TikTok recently added a new ‘Background Player’ option within TikTok Live, which, as it sounds, enables you to keep the audio stream running, even if you exit the app.

As you can see in these example screens, posted by user Jonah Manzano (and shared by social media expert Matt Navarra), the new option enables you to either keep the video playing in a floating window outside the app, or to just keep the audio rolling, so you can listen to the conversation without having to watch the video.

That could provide more usage options for TikTok streams, enabling people to tune in when they’re, say, on a run, or in the car on the way home, and are unable to tune into the full experience.

Audio options became a sudden hit last year, when Clubhouse reawakened users to the potential of the medium, which sparked a wave of copycat functions on Twitter, Facebook, Youtube and more. That trend, along with the steady rise of podcast listening, ignited all new consumption trends, and with live-streams often providing unique insight from your favorite stars, it makes sense for TikTok to also provide an audio-only option, as a means to help maximize its potential.

It could also provide a new consideration for TikTok stars looking to build their audience, and increase community engagement. Now, they’ll be able to broadcast in audio only, or at least, with audio as the focus, which could help to better align people with their TikTok presence, and increase following growth.

At the same time, it is somewhat limited. I mean, you can’t tune into TikTok clips in audio form, it’s only valuable for live-streams – but then again, if that’s a key aspect of your strategy, it could be a handy addition to facilitate more connection and engagement.

It seems fairly logical really. The new audio-only playback mode is currently being rolled out to all users.




Källlänk

SOCIAL

Twitter Experiments with Reply Filters, Timeline Controls, and the Capacity to Search Your Tweet Likes

Publicerad

Twitter Experiments with Reply Filters, Timeline Controls, and the Capacity to Search Your Tweet Likes

Amid the various large-scale changes at Twitter, the platform is also working on some smaller tweaks and updates, which may or may not ever get released, but could provide valuable functionality for many users.

First off, Twitter’s testing the ability to search through your Likes, so you can find out who, specifically, has liked your tweets.

That could help you glean more context when reaching out to someone, or just another way to understand who’s responding to your tweets.

And it could be particularly valuable as a research tool for marketers in understanding their audience and who they’re reaching with their tweets.

Twitter’s also testing a new way to filter your replies, which could be handy if you get a lot of responses to a tweet.

Tweet reply sorting

I mean, I’m not sure how many people are getting so many replies to their tweets that they need a filtering option, but for those that are, this could be a simple way to ensure you’re staying up on the most relevant responses and responders, to better manage your engagement.

Finally, Twitter’s also experimenting with new timeline settings, which would provide more control over your timeline and pinned lists.

Twitter timeline controls

Note also, in the middle screen, that Twitter’s developing an option that would enable you to hide your tweet view counts, which would provide another way to manage your activity in the app.

As noted, all of these are in test mode, with Twitter engineer Andrea Conway posting them for public opinion, before exploring further development. But they could be handy, and while they’re not game-changers as such (which may mean they get less priority), smaller tweaks and updates like this could be significant for certain users, and could make it easier to manage your tweet activity.

We’ll keep you updated on any progress.



Källlänk

Fortsätt läsa

SOCIAL

Fed-up accountant 'shocked and disappointed' after his Facebook account is taken down again

Publicerad

Fed-up accountant 'shocked and disappointed' after his Facebook account is taken down again

A fed-up accountant has spoken of his “disappointment” after his Facebook page was taken down AGAIN. Last July, we told how Suleiman Krayem feared …

Källlänk

Fortsätt läsa

SOCIAL

Twitter Tests New Quick Boost Option for Tweets

Publicerad

Twitter Tests New Quick Boost Option for Tweets

Here’s the difficult thing with Twitter no longer having a comms department – now, there’s nowhere to go to confirm info about the app’s latest updates and features, and where each is available, etc.

Case in point – this week, Twitter appears to have launched a new in-stream boost option for tweets, which provides a quick and easy way to promote your tweet without having to launch a full ad campaign.

As you can see in these screenshots, posted by Jonah Manzano (and shared by Matt Navarra), the new boost option would be available direct from a tweet. You’d simply tap through, select a budget, and you would be able to boost your tweet then and there.

Which seems to be new, but also seems familiar.

It’s sort of like Twitter’s Quick Promote option, but an even more streamlined version, with new visuals and a new UI for boosting a tweet direct from the details screen.

Tweet boost

So it does seem like a new addition – but again, with no one at Twitter to ask, it’s hard to confirm detail about the option.

But from what we can tell, this is a new Twitter ad process, which could provide another way to set an objective, a budget, and basic targeting parameters to reach a broader audience in the app.

Which could be good, depending on performance, and there may well be some tweets that you just want to quickly boost and push out to more people, without launching a full campaign.

It could also be a good way for Twitter to bring in a few more ad dollars, and it could be worth experimenting with to see what result you get, based on the simplified launch process.

If it’s available to you. We’d ask Twitter where this is being made available, but we can’t. So maybe you’ll see it in the app, maybe not.

Thus is the enigma of Twitter 2.0.



Källlänk

Fortsätt läsa

Trendigt

sv_SESvenska