SOCIAL
TikTok Announces New Partnership with Linktree to Facilitate More Referral Traffic Options
TikTok has announced a new partnership with Linktree which will provide TikTok creators with more referral link options, directly integrated into their TikTok profile, helping to drive more referral traffic from the app.
To be clear, TikTok creators have always been able to add Linktree links into their TikTok bio, to help provide more options for profile visitors to connect. But this new integration will further enhance the experience, which will better facilitate connection between the two platforms.
The partnership will be built into TikTok’s ‘Profile Kit’ element of the TikTok for Developers Program, which enables developers to build tools on top of TikTok’s platform to facilitate better integration and functionality.
So again, while you’ve been able to add Linktree links into your TikTok bio since forever, the newly integrated Linktree offering will provide more options, including the capacity to login to your TikTok accounts via Linktree, and display up to six videos in your Linktree display.
Creators will also be able to display their latest or most popular videos, or hand select the videos they want to display within their link-in-bio.
And according to Linktree, TikTok is already one of the most linked to platforms from its tool, with Linktree profiles driving more than five million TikTok views every day.
Given its popularity among TikTok users already, it makes sense for Linktree to try and capitalize on such, and grow its exposure and usage – though it is also interesting to note that Instagram is developing its own multiple link features for profiles, which will essentially eat into Linktree’s business.
As has been well documented, the two platforms tend to follow each others’ lead, so it’s interesting to see them both going in different directions here.
For IG, it’s still working to improve its offering for creators, and adding additional link options in profiles is another way to enhance that, providing more options for people to link out to other platforms and profiles from their IG presence.
TikTok’s partnership with Linktree will facilitate the same, but it’s also looking to add more display options within Linktree to essentially add more backlinks back to its app.
Which could be a better approach, rather than trying to negate Linktree and other linking tools? The two approaches are almost counter to each other, though it’ll be interesting to see if IG does look to follow suit in future.
You can try out the new TikTok Profile Link for Linktree here, while Linktree has also published a guide to setting up your TikTok links.
SOCIAL
Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?
In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.
The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.
According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.
Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.
Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.
The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.
This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.
Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.
As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?
Only time will tell.
SOCIAL
Catering to specific audience boosts your business, says accountant turned coach
While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.
When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.
“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.
Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.
“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â
“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.
“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.
Watch the video for more of Sandra Parker’s biggest lessons.
SOCIAL
Instagram Tests Live-Stream Games to Enhance Engagement
Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.
As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.
That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.
Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.
That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.
Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.
Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.
We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.
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