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TikTok CEO to meet EU regulators in Brussels

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TikTok CEO to meet EU regulators in Brussels

TikTok, whose parent company ByteDance is Chinese, is under pressure on both sides of the Atlantic. — © AFP Punit PARANJPE

Raziye Akkoc

TikTok’s chief executive will hold talks with top EU officials in Brussels on Tuesday as the West steps up its scrutiny of the Chinese-owned social media giant.

Shou Zi Chew will meet EU vice-presidents Margrethe Vestager and Vera Jourova, the bloc’s home affairs commissioner Ylva Johansson and justice commissioner Didier Reynders.

On the agenda will be issues like privacy, content regulation and child safety online.

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TikTok, whose parent company ByteDance is Chinese, is under pressure on both sides of the Atlantic, as the West reviews its relations with Beijing on multiple fronts.

Some US lawmakers want to stop TikTok operating in the United States and last month Washington banned the video-sharing app from federal government devices, as fears grow about US citizens’ data in the hands of China.

ByteDance is already under investigation by the Irish privacy regulator, the DPC, over whether it violated the EU’s massive data protection law, the GDPR, in the way it processed children’s personal data and over transfers of data to China.

The DPC has submitted a draft decision in the investigation on children’s data to relevant supervisory authorities. In November, TikTok admitted some staff in China can access the data of European users.

ByteDance also came under heavy criticism last year after it was revealed it spied on journalists from various media outlets including Bloomberg.

The company strenuously denies the Chinese government has any control over TikTok.

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The EU is building a formidable legal arsenal against technology companies, passing two major laws to ensure social media platforms follow the bloc’s rules.

Chew’s visit comes after the Digital Services Act (DSA), which imposes stricter online regulation, came into effect in November.

The DSA forces social media platforms, online marketplaces and search engines to react more quickly to remove content deemed in breach of EU regulations.

Vestager’s spokeswoman said the meeting was part of many with social media platforms and technology companies, and that TikTok requested the talks.

The bloc’s top official for enforcing digital regulation, Thierry Breton, will hold a video call with Chew on January 19 since he is in Spain this week.

During a press conference in Madrid on Monday, Breton said he would tell Chew “the same thing” he told billionaire Twitter owner Elon Musk, to prepare “to apply all of our rules”.

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A TikTok spokesperson said the platform is “fully committed to implementing the DSA’s provisions and (has) been making key resources available from across the business to ensure our future compliance with the regulation”.

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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