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TikTok-innehåll kommer till fler skärmar via New Deal with Atmosphere


TikTok Content is Coming to More Screens via New Deal with Atmosphere

In yet another sign of TikTok’s ever-increasing presence and popularity, the platform has announced a new deal with video content provider Atmosphere which will see curated TikTok content appear on TVs in restaurants, bars, gyms, and more, providing new exposure potential for TikTok creators.

As first reported by TechCrunch, Atmosphere provides licensed and curated video content for commercial venues, with clients including Westin, Taco Bell and Burger King. As per the above example clip, Atmosphere repurposes video content from a range of platforms, which also includes YouTube, then adds its own audio soundtrack, essentially creating a stream of music video content that points back to the originating platform.  

And now, TikTok clips will be part of that offering.

Som förklarat av Atmosphere:

"In a first-of-its-kind partnership with TikTok, Atmosphere’s expert team of content editors will curate tens-of-thousands of TikTok’s uniquely entertaining and amusing videos to create a channel exclusively built for out-of-home viewing. Working closely together to replicate the same viewer experience that has made TikTok one of the fastest-growing entertainment platforms, the two companies have developed a channel that provides viewers with an experience that’s distinctly TikTok.

Given TikTok’s rising popularity, the partnership makes sense, and it’ll be interesting to see how many waiting rooms and venues take on this new TikTok channel as a means of keeping their customers entertained.

Atmosphere reports that it doubled its business footprint over the last year, with its content now being shown in over 19,000 venues worldwide. Cumulatively, Atmosphere claims to reach more than 20 million unique visitors per month, which could provide another boost for TikTok, and prompt more users to log into the app (note the QR code in the video clip) and become regular users.

That could also, as noted, mean more exposure potential for TikTok creators, facilitating more opportunity to build their presence via short video clips, with each users’ handle included in the video display. It’s unlikely to be a major contributor to their overall success in this respect, but it’s another lure to professional creators, with the added potential to be featured in more places, and reach wider audiences through the app.

The deal will also further engrain TikTok as a key entertainment channel, essentially acknowledging its growing presence in the broader media and social conscience. These days, TikTok is as ubiquitous as Twitter or Instagram, and as more young users, in particular, spend more time in the app, it is indeed rising to become a genuine rival to Instagram, and potentially Facebook, in the social media space.

There’s still some way to go on that front, and TikTok still needs to establish a more equitable and profitable revenue share system for its top creators. But the Atmosphere deal marks another step in the app’s rise.



Parler meddelar att det har avslutat sitt förvärvsavtal med Kanye West


Kanye West is Buying Conservative Social Media Platform Parler to Voice His Unfiltered Opinions

Kanye West will not follow in Elon Musk’s footsteps and buy his own social media platform, with Parler confirming today that it has ended negotiations with West on a possible sale of the app.

The reasoning behind the decision is not clear, but West has continued to share his controversial opinions in various media opportunities of late, which has resulted in him losing a range of sponsor and partnership deals, and has decimated his net worth.

Axios has rapporterad that West’s financial situation, as a result of these impacts, has played at least some role in the dissolution of the Parler deal.

West originally announced his intention to acquire Parler back in October, saying at the time that he needed to buy his own platform in order to share his unfiltered opinions with the world.

"People had talked about it and mentioned this idea for years, but enough was enough.”

In the weeks leading up to that announcement, West had been suspended from both Instagram and Twitter efter deliberately pushing his limits on both by sharing offensive, anti-Semitic remarks. That then led West to Parler, and with Elon Musk moving to take over at Twitter, West saw an opportunity to also play a part in what he saw as a broader shift towards allowing more free and open speech.

But now, West is moving on – though he will continue with his 2024 Presidential run, apparently.

West has also seemingly pinned his hopes on Musk for a future reformation of social media moderation rules.

At least, I think that’s what this means.

The announcement leaves Parler in a less than certain predicament, as it continues its efforts to develop a more sustainable business model in order to maintain operation as a free speech platform.

In the wake of the Capitol Riots, Parler was almost killed off entirely when both Apple and Google removed the app from their respective stores due its lax moderation policies, which they said had allowed too many posts that encouraged violence and crime. Amazon then also refused to host Parler on its web-hosting service due to repeated violations of its rules.

Parler was eventually able to save itself by rolling out additional moderation rules, in alignment with the requirements of each platform, which subsequently caused a level of angst among its core user base. Parler has since been found to be censoring certain posts, and removing certain users, which has prompted further criticism of the app, and with Elon taking over at Twitter, and promising a more open approach to what can be shared via tweet, it seems like Parler’s days could indeed be numbered, especially if Musk is able to implement a significant change in Twitter’s approach.

Which will also be challenging. Just as Parler had to change its moderation approach in line with app store policies, Twitter will also have to maintain its processes on the same, which could impede Musk’s push to enable more free and open speech in the app.

Elon’s looking to challenge this, but again, there will always be a level of moderation required, which will likely always exceed what free speech advocates would prefer, given evolving rules in Europe and other regions.

And for Kanye, it seems like his ambitions for owning his own social platform are now shelved, at least for the time being.


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