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TikTok Faces US Ban After Discovery that Chinese Officials had Used the App to Spy on US Journalists

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TikTok Updates Ad Policies to Limit Unwanted Exposure Among Younger Users in Europe

TikTok’s future in the US is looking a lot less certain, after an investigation found that parent company ByteDance had been spying on several American journalists whom it believed had been in contact with ByteDance staff, and gained access to commercially sensitive information.

As reported by The Financial Times:

“Over the summer, four employees on the ByteDance internal audit team looked into the sharing of internal information to journalists. Two members of staff in the US and two in China gained access to the IP addresses and other personal data of FT journalist Cristina Criddle, to work out if she was in the proximity of any ByteDance employees, the company said.”

FT further reports that a BuzzFeed journalist and several users connected to the reporters through their TikTok accounts were also targeted in the ByteDance probe.

Which, obviously, is a fairly significant violation user privacy, while also running counter to press freedom, and in opposition to the many public statements that TikTok has made in regards to how its Chinese staff access US user info.

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TikTok, which remains under investigation by the Committee for Foreign Investment (CFIUS) over its potential linkage to the CCP, has repeatedly pledged that US user info is not being shared with China-based staff.

Back in September, TikTok COO Vanessa Pappas testified before the Senate Homeland Security Committee that the company has ‘a series of robust cybersecurity controls and authorization approval protocols’ in place to limit internal data access, while it continues to work on more advanced data protections:

Our goal is to ensure non US-based employees, including China-based employees, will only have access to a narrow set of TikTok US user data, such as public videos and comments available to anyone on the TikTok platform, to ensure global interoperability.”

In further questioning, Pappas also denied allegations that US user data had been repeatedly accessed by employees based in China. Pappas also detailed TikTok’s ongoing work with both Oracle and the US government to establish new systems and control parameters, in order to alleviate concerns around the app being used as data gathering tool by the Chinese Government.

Which has been the primary issue raised repeatedly by Republicans senators, the FBI and the FCC, due to the CCPs cybersecurity provisions, which require that all Chinese-owned businesses share user data with the Chinese government on request.

There’s no evidence to suggest that CCP officials have either asked for or accessed TikTok user data, which is separate from Chinese audience info under the China-specific variation of the platform (Douyin). But technically, under the existing parameters, TikTok could be used as a spy app, of sorts, for users in any nation where the app is active.

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Which is why TikTok has been in negotiation with CFIUS for months, establishing the key provisions of a US data deal. This week, Reuters reported that such a deal could be close, with TikTok spending over $1.5 billion on reorganization and hiring efforts to address key concerns. But now, amid revelations that TikTok has effectively been used as a spy device, those provisions could be out the window, with the platform now, potentially, looking at a full sell-off into US ownership, or a ban in the region. And that would also likely spark subsequent bans in other western nations.

The discovery essentially solidifies every concern about the app, and will definitely get the attention of US officials, who were already skeptical that an effective TikTok operating deal could be met.

That’ll eventually see the call on the app’s future passed on to the President’s office, with President Biden now increasingly likely to impose the same conditions on TikTok’s continued operation in the US as former President Donald Trump did in 2020.

Which very nearly saw TikTok banned, or sold to Oracle outright. You can expect to see those exact negotiations play out once more, especially as US-China tensions remain high, and concerns linger around the CCPs view on foreign leadership.

Basically, this case proves that TikTok can be used as a form of spyware, and that ByteDance, in line with Chinese approaches to detection and suppression, sees no problem with this.

That approach is incompatible with almost every region where TikTok operates, and it’s hard to see how foreign regulators will be able to overlook or ignore this latest discovery.

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Will that be the end of TikTok? There’s still plenty of opportunity for changes that could keep the app running, but those changes will be significant, and it’s hard to see US officials allowing any compromise on data security.

In effect, the chances of a US TikTok ban just shifted to ‘likely’, which will spark a whole new round of negotiations on how to keep the app alive in western nations.

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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