Connect with us

SOCIAL

TikTok Launches its First Subscription Comedy Series, Opens Up ‘Playlists’ to More Users

Published

on

TikTok Expands Test of Downvotes for Video Replies, Adds New Prompts to Highlight its Safety Tools

TikTok’s trying out another new creator monetization process, this time through direct subscription for an upcoming comedy series in the app.

As per Hollywood Reporter, TikTok is launching a new, eight-part comedy series with creator Jericho Mencke, which users will be able to subscribe to for $4.99 for the season.

Though they won’t be short-form videos – each episode will be 30 minutes long, which could help to get more people consuming longer-form – and more easily monetizable – content in the app.

Which has become a key impediment for TikTok’s progress. While the app, and short-form video in itself, has become hugely popular, TikTok has faced various challenges in building an equitable monetization process, with many of its top stars reporting major issues with its Creator Fund, and huge variances between TikTok and what they can earn in other apps.

Case in point – this creator recently noted that over his six months in TikTok’s Creator program, he has earned only $622, despite generating millions of views in the app.

Advertisement

The creator’s videos (@cornydirtydan) generate around 30k views each, and he’s posted around 9 videos per week this year, with some of his clips reaching millions of views (his top-performing clip, as noted in the video, has eclipsed 50m views in the app).

At a basic comparison, not factoring the many variances and differences between TikTok posting and longer form content on YouTube, if this creator had committed the time to YouTube instead, and generated similar view counts, he would have earned around $60k via the YouTube Partner Program.

Again, this comparison is not direct, and it would require more time and effort to post longer form videos to YouTube instead. But the difference in earnings potential is massive, which poses the biggest risk to TikTok’s ongoing growth – because if creators can earn more in other apps, they’ll likely, eventually, abandon TikTok for greener pastures instead.

That’s why TikTok’s adding more monetization options, including subscriptions, Live Gifting, eCommerce integrations, facilitating branded content partnerships and more.

TikTok’s also expanded the maximum length of its uploads to 10 minutes, with a view to broadening its content options, and within that, it’ll also be looking to add in-stream ads, in addition to shifting user consumption behaviors.

Ideally, TikTok can get more people spending more time with creators and clips in the app, generating ad exposure opportunities, which will then enable it to build a more competitive revenue pathway to lessen concerns of creator abandonment. It still has a way to go yet, but maybe, subscription programming could be another way to build better relationships with its top stars.

Advertisement

On another front, TikTok is also making its Playlist feature available to more users.

Playlists enable you to categorize your TikTok videos into defined groups, which can help encourage viewers to keep watching based on their interests.

Up till now, Playlists have been in testing with business and creator accounts, but now, TikTok is expanding availability of the option, which could add another consideration to your TikTok strategy.

For creators, that could be another way to boost viewer engagement and activity, while for brands, it could also offer new ways to build your audience in the app.

But again, creator monetization remains the key challenge for TikTok, and it’ll continue to explore new avenues for such as it seeks to solidify its market position.  

Source link

Advertisement
Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

SOCIAL

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

on

By

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

Advertisement

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SOCIAL

Catering to specific audience boosts your business, says accountant turned coach

Published

on

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

Advertisement



“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SOCIAL

Instagram Tests Live-Stream Games to Enhance Engagement

Published

on

Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

Advertisement



Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending

Follow by Email
RSS